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Southwest Airlines: Our Purpose and Vision

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Published on Dec 19, 2013

From our very beginning, Southwest Airlines has been a maverick in the airline and Customer Service industries. We set ourselves apart every single day by delivering our Customers to the places, events, and People that are most important to them. This reason for being is encompassed in our defining statement -- our Purpose: To connect People to what's important in their lives though friendly, reliable, and low-cost air travel.

We created this video to bring our Purpose to life through snapshots of interactions that our Employees have had with our Customers. These seemingly everyday situations demonstrate how our Employees go above and beyond to connect People to what's important in their lives.

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