 If we had more time, we'd go into more detail on that. Well, let's look at the third one. Own a strategy is so important. We hear about these people that talk about these conferences, and you go into them, and there's no real strategy in terms of, well, what am I going to do from day one? Let me tell you a couple of things that you must do in creating a strategy. Part of that strategy, and by the way, a strategy, generally speaking, is very simple. It's a simple thing, steps that I have to do to ensure that I create this outcome. The first thing you need to do in whatever business it is you're trying to create, go and find someone that's significantly more successful than you in that area, or a related area. Find someone who is, see, if you want to make a hundred grand a year as an example, go and find someone who's already making three or 400,000 a year. Don't think that my uncle is really successful in business, and he's making about 50 grand, and he's going to teach me how to make a hundred grand. We love your uncle, but he's not the guy on this occasion. If you're serious about you, and you're serious about creating results, get around people who are significantly more successful than you are. And I'll tell you, it will rub off. Now that's a principle, not just for making money, it's a principle for life, folks. If I want to be good in a certain area, let me get around people that have already done it and have been successful doing it, because that will rub off. That is the fastest track to becoming successful. When I sold my first business, I thought to myself, okay, I've had a certain level of success. Now what I want to do is find out how the big people really do it. And so I went and found them, and I knocked on their door, and do you think they said, yeah, come on in the first time? Who the heck are you? Why should I give you the time? But I was committed, and I wanted to do it. And I did, again and again and again. Did I get turned down again and again and again? Yes, absolutely. But I kept on trying and asking, and trying and asking in the end, people said, yeah, come on. All right, if this is what it takes to get you off my back, let's do it. Strategy, there's a whole load of principles around strategy again. The next one, the next point, the next law, if you will, is always execute. And this, for me, is the pinnacle that everything else rests upon. If you can find a way to execute, or in other words, do what you say you're gonna do. You know, really make that happen. King Philip of Macedon was known in the father of Alexander the Great. He was known to be the king who wanted to invade all of Greece and own the entire land. And he was doing okay until he realized there was one small area in Greece that needed to be captured, Sparta. He sent a letter to the Spartans and said, we want you to surrender. If you do not surrender, we will come down and we will kill your children. We will rape your wives and we will raise the city. We invite you to surrender forthwith. They sent a letter back to Alexander, one word on a piece of paper. If, if that was the word. Do you think he went? Do you think he invaded Sparta? It was the one place that he didn't go to. Why? Didn't execute. Now we don't know the reasons why he chose not to, but he didn't. And that is the biggest reason in life why people don't get what they want because they fail to execute. They fail to follow through. They fail to do what needs to be done. That is the foundational key for all success. You know, and anyone comes to me and says, well, I want you to help me with this business or I want you to do this. We'll do that. I'll set them a task. So if you do this, do it. And you know about 90% don't. And that's just the reality of it. Always execute. Understand that boldness and audacity yields results. Boldness and audacity yields results. If you really want to be successful in business and in life, get out there and do things that people aren't doing and be bold about it, okay? Let people know that this train is leaving. No matter what, I'm gonna make this thing happen. Law five. Very quickly, law five. Create value. How do you create value for yourself and for others? See value. Profit to the giver is the consequential effect of value. When we understand the principle of value in the business world, we really start to understand why people act, okay? Value is the intersection of three things. I'd invite you to write these three things down. Value is the intersection of these three things. What does it mean to provide value? Three things. Where these three circles intersect, here value is created. Circle number one is this. Demand. The demand for what you do is the first principle in creating value. Demand. Now oftentimes I'll ask this question and people say, well, it's need, isn't it? There's a need in the marketplace so that's what's gonna create value. Well, no, it's not. It's demand because do we need an iPod to survive? Yes or no? Do we need it? We don't need it, right? But do we want it? We want it, so there's a demand, right? There's a demand for that. We know that we want that thing, okay? Do we need diamonds to survive? Do we need them? Guys, girls, do we need diamonds to survive? Yeah, we need diamonds to survive, man. We need, and the bigger the better, right? In reality, we don't need diamonds to survive, but is there a demand for diamonds? Yes, there is a demand. So stop thinking need and start thinking what do people want? What do they want? What's a need that's not being fulfilled? If you said to me, you know, I'm gonna go down on the corner of the street and open a hot dog stand. And I said to you, well, what are the things you need? And you say, well, I need sausages and I need buns and I need tomato ketchup and I need a little kind of stand. And yeah, you need all those things, but what do you need most of, folks? Yeah, you need demand. You need people that are gonna buy. So the first key to creating value is the demand. The demand for what you do. The second key is the ability to do that thing. See, because some of you might identify demand in the marketplace, but you haven't got the skill set to execute. Are you with me? Does that make sense? So how do you create that ability? You might have the ability and that ability needs to be significant. So the first stage is demand for what we do. Is there a demand? Do we have the ability to make that happen? Third, what's the third one? Pardon? Scarcity. Well, I wasn't gonna say it like that, but you're absolutely right. I was gonna say the demand, the ability and the difficulty in replacing you or it. Which is scarcity. Same thing, right? Creating value in the marketplace is not always easy, but when you understand what is required, when you understand the principles that underlie that, then you can become more successful in the business world.