 You walk into one office and you have a way that people present themselves. That is just so inviting and so nice and so amazing and those are the offices that are absolutely killing it. And then you have the offices that are like super exciting. What is the one thing or the biggest thing that makes you want to strangle people in eye care? Lack of customer service. Good. That's a good one. Lack of customer service. Simple. Yes. I like it. Be nice to people. Yes. There's some attitudes actually and as a rep you can see the two faces. Sometimes you go to stores and I like to go call calling if I'm in a city. I like to go business and see what all the brands and stores are doing and sometimes you go to optical stores or even doctors and they don't even say hi to you. You go around and you enter, you go around, you get out and that's it. Really? Okay. Well this brings me to my next question. What are you going to do about it? Tell, fix it. Actually this is what I do about it. When we do shows like this, when I go to my accounts and I see young doctors and they want to open their practice, I tell them this is the number one thing. Learn about your eyewear and have a good customer service. People go to you for the customer service. If not they will go to another doctor. That's exactly right. When I go to my accounts I try to train them on my glasses and the line that I'm representing and how to treat your client because you never know. Always have customer service and I think we're losing that a lot. Yes. But we're going to do it, we're going to do it. Because you see all these different offices around, it's really amazing how you walk into one office because you know we work with hundreds of offices but you walk into one office and you have a demographic or a way that people present themselves. That is just so inviting and so nice and so amazing. And those are the offices that are absolutely killing it. And then you have the offices that are like... Super killing it. And as a rep also it's a difference. I have accounts that you go and you know this is a fun line, line back it's a lot of colors that you see. So I'm not going to go like this, this is the color, no man, look at this, look at that, look at that. Yes, the energy. We're going to have coffee, we're going to have cupcakes, let's call somebody, we'll have lunch. There's places that you go and you don't feel the energy and it's kind of hard but I still bring the energy and I try harder, when I see that not, I bring the cookies, I bring the cupcakes. When you see that they're lacking, they need it. Yeah, let's have fun. Let's have fun because I think if you have fun with me, you're going to have fun with your patients and it's going to be super easy. Love it. So there you go.