 I was icing my ankle in the San Francisco tennis club and the locker room was like a meat locker. I didn't even need the frickin' ice. And this guy who was a morning producer, Steve Jameson, comes over to me and he's like, I want to write this book with you. I've got this idea of winning ugly. And I was like, nah, I'm not a writer. Fast forward 24 hours later. Same spot. I'm icing again. Steve comes up to me again. You want to write this book with me? Winning ugly. I got something here. And I said, sure. Well, did I know that one of the guys that he plays with, he had written three books, couldn't get them published. He bet him a hundred bucks that he could write something with me and get it published. And so we banged it out in about four or five weeks, just shooting the shit. And then he'd come back, show me the draft, come back. And amazingly, you know, he had never written. He was a morning producer. We kind of realized early on that we had a pretty good flow together.