 challenges that you or your team face while maintaining such high standards of publishing? I think probably one of the biggest challenges, and I think many journal spaces, is trying to attract the highest quality submissions, the highest impact papers, and we have a terrific team of associate editors who work in the field of gastrointestinal endoscopy and they're really great at recognizing innovative research, new trends in the field, they're fantastic at seeking out work that we really think might be high quality and high impact for our journal and asking them to submit to us. So we really, that really helps us maintain great standards. And what about some ethical challenges in the editorial process? Well one of the biggest ethical challenges as I previously mentioned is it's duplicate text. We see that quite a bit and we are surprised, interestingly enough, a lot of authors aren't aware that it is an ethical concern and so we do, like I said, do cross-check reports on all incoming submissions. We have an annual ethics presentation for potential authors and recently our editor in chief just published an editorial about ethics in publishing.