 What's going on, everybody? I'm here with... I gotta go. Alright, hey, do your thing. Thank you everybody for clicking on that video, but before we continue about Supreme, I gotta give a big shout out to privacy.com. Privacy.com is a free app that is gonna allow you to buy things on the internet using a virtual credit card or debit card so you don't have to use your real one. And that is actually gonna keep your bank information and your card information safe on the internet. You guys know if you guys are into buying streetwear or sneakers, cause figures, even Supreme, you guys know what I mean. But anyways, more on that later. What's going on, everybody? I am here on Fairfax Ave. This is the center of streetwear here on the West Coast. I'm here to ask the question today. Is Supreme still cool? I'm gonna be talking to a lot of people today, industry insiders, people who are just random fans. Let's go see what they gotta say. Streetwear journalism on the street. When people think of streetwear, what's the brand they're thinking about? Probably, I would say probably Supreme. I'll definitely see a lot more people with Supreme nowadays. Supreme, Supreme. Yeah, Supreme for the culture. Supreme, yeah. Probably Supreme. Supreme or Louis. Now Supreme, as a company, is worth over a billion dollars now. That's crazy. But some people still say that a lot of their items are flopping, they're kind of falling off, they're dying. What do you guys think? You know, those people that say that it fell off, I mean, come out here to Supreme Week on Thursdays, bro, Fairfax is cracking. I think it's still hot. It's getting better, honestly, because more people is getting the younger kids too. I really don't think it has fallen off, to be honest. I think the market is really saturated now, but where the demand for Supreme has just gone up every single year. I don't know, I think it's just becoming more accessible. I think Supreme used to be way cooler back when it was older, earlier years, you know? You know, a lot of people will wear Supreme and they like, they don't really understand the brand. I definitely think it's falling off from where it used to be, like at the top, where like the Louis V collab. I definitely see a lot more people with Supreme nowadays, but I wouldn't say it's falling off necessarily. Man, I definitely think it's falling off. I mean, the box logo is always a classy fit, but it's too like, too flashy nowadays, too much, man. I just think they need to get more creative so people stay interested in it, switch it up more. All right, guys, this is a question that you've talked about on your channel and a lot of people have talked about it. I've seen it on Reddit, I've seen other YouTube videos about it. Is Supreme falling off? It's worth that billion dollars. It all determines what metric you are gonna measure it by. Is it sales or is it cultural relevancy? I would say Supreme, maybe two years ago was on another level, in my opinion. 2017. 2017, I think it was on another level. I always answer the question with keeping it cultural relevancy in mind, cool points, who's rocking it right now? Yeah, I say it's dying. Dying or falling off? Falling, dying off, whatever, you know? In decline. In decline, in my opinion. I don't get that same wow factor when I see it now. Maybe it's just because we live in LA, but I don't feel the same thing when I see a BMW anymore. Exactly, I'm big on bang for your buck. It kind of reminds me of like the whole Yeezy wave. 500 bucks for a pair of Yeezy's don't get looked at twice. You look at them, you look away. But now the same thing has happened with Supreme. When you need to spend $5,000 on one piece to get the recognition, that's when it's watered down. As a current Supreme fan, it doesn't hurt to see like other people wear it wrong or like so many other people wear it that like they're not really into it. That's kind of the same with Jordans, for example. A lot of people don't know the history, but they still rock it. Man, I really don't think you really need to know the history about it to rock something, you know, just whatever you're comfortable with. Yes and no, I think what's happened today is that these websites are now bringing Supreme online to where you can grab it and they're bringing it at a different price. So now it's, you kind of know what you see online to say, oh, I can just get that over there for so and so price. Maybe 10 years ago, Supreme, they put their logos on stuff they still could. Now they're just slapping it on, on literally every accessory they can make up. And they're just overcharging it. And then I feel like in the next 10 years, it's gonna go way down. They just buy it because it's Supreme, you know? Describe somebody or something that you've seen where you were just like, oh, that like ruined Supreme. Like Adidas joggers and then just like a box logo. 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People know no longer can you just get that go-to piece and be cool. And I still like them because they're really expensive, but I feel like the Rolex Submariner GMT is kind of went that way. Where it's like, it's still cool if you got one, but people are like, oh, it's not a patek. It's not a- Exactly. Are we talking about something that just, it does this happen to everything? Everything. Everything that's a consumeristic product. We just dropped like four examples. And I think it happens anytime things are exposed and more people gravitate towards that specific brand. It's gonna happen. I think definitely in this age of social media it speeds everything up. Brands pop up and they can decline quicker. But see Supreme was popping right before social media. But then everybody has a social media timeline in my opinion and it's about six to seven years when you're popping on social media because social media has been popping for about 10. Like the whole usage of it, on your phone. So it's speeding everything up just like, I feel like off-white doing pretty well right now. Everything's kind of killing it. But I could see the lifeline off-white even being shorter than Supreme in a way because it came at the time of when everything's blowing up with social media. All right, last question guys. Now that it's worth a billion dollars there's are a lot of rich people who own, let's just say the world that are now heavy stakeholders in Supreme. Talking about like the 0.1%, 0.001%. How are they gonna prevent their investment from slipping or that you think they're just gonna sell it off when they feel it? Because I feel like they put so much control from what I read in James Jebia's hands with his squad. And I heard he's really surrounds himself with a lot of skaters, a lot of street kids, a lot of people who aren't like MBA like business types, you know, how are they gonna like guarantee that their investment is sound? Well, let him hang out with some more skaters. Yeah. Don't meet him actually. Right. Stay away from him. Stay away from him. He should not influence him. Do not put any money around him so he could continue putting Q on his t-shirts and being happy with that. You know what I mean? Even then, I heard that there is already some corporate, obviously like gates and like limits that they had to like even put on. It's for good reason, right? It's to keep the essence of the brand. Yeah, you're saying that the guys in the suits that own half the Supreme now want James Jebia to stay with his street kid crew. They'll understand what he says. Stay away from me. So do you think if the guy, let's say the suit goes into Supreme, right? And his kid kind of had somebody be a little bit rude to him. You think he's not gonna go, you guys need to have five out of five customer services. If you guys know Supreme is notorious for having bad customer service because the workers are skaters. Yes. But that's why it's cool. That's why it's cool. Because there's people doing flips on skateboards in the back and then they'll come out and ring up your socks. I think culture is huge for any brand. It's hard. Hey, you know what? You guys heard it from the expert. Not an expert. I'm not an expert. Or just a person with a lot of opinions. I mean, this is what you do. You think about the stuff. But we hit Fairfax and we're about to, you know, find out what some people on Fairfax think. What's something that you guys would not want to see Supreme do? What really made Supreme was the simplicity of the style. I really don't think they should do, you know, too much that is just kind of like all over the place. Skaters, don't do that. Yeah, don't, don't do that. They stop dropping stuff. If they stop dropping stuff, items, they can put their name on a fucking coffee maker so people are, you know, coming and buying that shit. Like tire rims, like just random shit, like you can't, it's going to be hard to keep. Crocs. Yeah, crocs. Yeah, crocs. Starts dropping more bogos and it's definitely going to drive down the price of their company. Supreme Maga Hat. Maybe if they like branded an animal. Some weird, maybe some weird like that. Some like Peter Witt. Yeah. What was like a Supreme piece that you particularly thought was really cool recently? I think the bogos are sick. Starts dropping more bogos and it's definitely going to drive down the price of their company. I like the one with the diamonds on it. The lighter water bottles. I like the flask and the fanny pack was dope. A little money shooter. What's the coolest thing about Supreme? I just think that it's just been around for so long and I think the exclusive, how it was so exclusive before has drawn that demand. So, you know, people come and they want to buy it. They want to wear it because they believe that that's like, you know, you wear it. You're, you know what I'm saying? Like it just represents something. Exactly. It just represents. So like when people wear it, you know, these kids are eating it all up. They want to wear it. They think, you know, that makes them cool at school, walking around with a Supreme shirt or walking around with some kind of key chain or something like that. Like that's all it is, bro. It kind of reminds me when Instagram only had like 30 employees in just one office and they were worth as much as an airline. So it just goes to show you it's not about the amount of locations. It's not the amount of employees or even the amount of product. It's branding. And let me tell you this, Supreme makes people feel cool. So it leads me to another question. How did Supreme get so cool? I don't even know who really has the answer to that. But if you guys got an answer, definitely leave it in the comments down below. Guys, that was another episode of Fun Grows on the Street. And until next time, I'm out. Peace. All right, everybody. Thank you so much for watching that video and big shout out to privacy.com for sponsoring it. Guys, if you know anybody, you or your friend that is interested and might be able to use it, click on our unique link down below, privacy.com slash phone grows. You're gonna get $5 off of your first purchase. That means privacy.com is gonna give you $5. So that's kind of nice, but just for trying it, just check it out. It's free. Guys, privacy.com slash phone grows. Again, thank you for watching that video. And until next time, I'm out. Peace. Yo, man, interviewing people in the street takes a lot of energy. I'm really hungry. So right now we're here at Badmash where we're about to go get some hip-surending food. I heard it's delicious. In fact, I've actually had this before and it is delicious. Chili, cheese, naan. Wow. Whoa.