 Mark you're an entrepreneur. I mean you've been how many times you've done this time five six times. You're a five-time entrepreneur Yes, you're doing a lot of traveling. You know and see you're well-dressing from Italy and handsome handsome entrepreneur What is he asked me? You're very popular in the online numbers are going through the roof What is what is your view of the world right now? We saw you in London for the emcee thing You're doing some business out there The data is a global global phenomenon. It's like what's going on around the world Just give us an insight from your perspective as an entrepreneur not as a CEO As you go out and talk to customers in this data area, right? For folks out there, there are people trying to figure out what to work on. Should I solve the health care problem? Do I do this? So, you know just share for the folks out there what you are seeing right now for opportunities I'll tell you what it all comes down to executives are tired of making the wrong decisions Somewhere in that data Exists what I call the business case engine is The answer to what I'm supposed to do and the decisions I'm supposed to make to drive my company to where my shareholders and my customers wanted to go and if I can't get that answer and Determine the next step and see the effects of that step Instantly not wait 90 days to see the effects but instantly see them the day next then I can't change my business And and this is a common theme all over the world is you know If you look at the top three banks in this country chase B of a and Wells Fargo, right? Or city if you want to put them in the same category You know each one owns one of three clients, but yet they have data on every customer in the country The content of the information they have and what they can do with that information can change the economic Status status from day to day, right? The question is how do they leverage that information to make their company better the shareholders happy or the customers happy and you provide a better? Product in the outcome, right? It's all there. It's they got to find that needle in the haystack, and it's not about reporting It's really the data should work for you I mean the guy from O'Reilly who put this whole program together and I asked him a specific question What's surprising you out of the content that you mean you shouldn't be surprised But he said you know what's surprising and he said that most people don't know what questions that okay? So so which makes a lot of sense because you now have no available data What can you share the folks about what that means what question to ask? What does it mean and have you identified any questions that people are asking themselves that they're working on? I'll tell you if you do it right and you are able to tie and analyze the data correctly the Answer to every question you could possibly come up with is already answered for you and that's the way should work You know all the answers should be there for you. It shouldn't be a question of what I need to ask It should be which answer do I want to retrieve? out of the data Because the answers are there It's just getting them out You shouldn't have to ask you shouldn't have to generate a report. You shouldn't have to go So you're an answer you're an answer engine. Yeah, pretty much So how do they know what answers to ask I mean, how do they know what answers they want? I mean, it's almost that L entry the answers are my customers happy. What's today's issue Is today's issue that I lost a million clients. Yeah. Tell me why yeah, tell me why I lost a million clients I mean try to get that answer out of a data warehouse And and tell me what I have to do to make it better show me where the ROI is right Or better yet, in fact, why don't you just show me why I lost a million clients today? I shouldn't even ask the question right just automatically tell me or show me Hey tap me on the shoulder and say guess what this is why you lost a million clients Another big tree now. I know exactly what to attack what to fix and I'll get instant Give me the root cause and tell and so I if I know the root cause And I know I lost a million clients and here's the root cause. I know what to fix I can fix it tomorrow