 And here the Sony booth, you have a new 4K SX-RD projector right here. This is the VPL VW-260ES, and hello, so who are you? Yeah, thank you very much for coming to Sony booth. We introduced a new 4K SX-RD projector, that is with 5,000 euro, so more affordable than before, right? Yeah, yeah, yeah. What was the price before 4K? 7,000 euro is how to say currently, but before. Now it's 5,000? Yeah, yeah. But it's still a big one. Yeah, still. Why is it big like this? Yeah, we keep how to say using the old chassis itself, but it aims more cost down, so we realize we put 5,000 euro. So in the specification point of view, we keep the current VW-320 features, and also we are adding the 4K HDR hybrid programmer compatibility, called it. It's a high dynamic range HDR support, 1500 lumens, and there's a black version and a white version. Can we go in there? Is this the one connected now? Oh yeah, which one is in the cinema? This one? Ah, sorry? In the cinema? Yeah. So, this is a 2,60 block version. The same one? Yeah, same one. Just block version. So, is this... Can you stand right here? Yeah. So is this the best 4K projector in the world? Ah, yeah. We blip. Yes. SX-RD. Is this Elka? Ah, yeah. Elka. It's Sony Elka. Yes. Sony's implementation of Elka. Yeah. How does it compare with DLP? Yeah. Compared to DLP, how to say... Compared to 1 chip DLP, of course, contrast resolution itself is very good. And also compared to 3DLP, also, how to say, contrast and resolution itself is good, we think. Yeah. But this is native 4K? Yeah, native 4K. Because DLP 4K is like a half 4K. Yeah, yeah, yeah, yeah. You don't shift, right? Yeah. You have all pixels? Yeah, yeah. All pixels. Native 4K resolutions. Native 4K? Yeah. And there's no issues with ghosting? Ah, no issues. No issues with anything? Yes. Yeah. This is cinema right here at home. How big is the screen right now? This is a 100 inch, but now currently we're using another model. This is a picture of the VZ-1000ES. This is 42 minutes. So this is a VZ-1000. Is that 4K? Yeah, is that also 4K? Ultrashock 4. Ultrashock 4. Yeah, yeah. With anti-ambient 100 inch screens. Whoa. Yeah. This is completely different. How big is the screen right here? X. So this is the screen right here? Yeah. Front of this. This is the screen right here? Yeah. Yeah. Okay. So which one are we talking about? This one? This one. Yeah. So demo series for this one. So that's the VZ-1000ES? Yeah. 27500 lumens? How much is this one? It's more expensive, right? Yeah. And the 2100... How much? 2100 euro? 200,000. Yeah. This is very high. So sorry. 20,000. 20,000. 20,000. But most of these here are laser. This is not laser. Yeah. What is LED? What is this? Lamp. Lamp. Yeah. This is laser. Laser. And also this is laser. Laser is the future, right? Yeah. So what is special about laser in the 4K projector? Yeah. So how to say? By using the lasers, how to put? How to say? Laser light to put? Adjusted scene by scene. So if black scenes, drastically black parts. And completely off the laser light itself. So dynamic contrast will be increasing for lamp models. Yeah? This is pretty amazing, right? Yeah. Is this one at home? Oh no. I want to. I want to. You have this one? Yeah. I have this one, yeah. Because this one, everybody should get this. Yeah. Very soon the price will be so affordable. Everybody should high. Yeah. 1,000 is still high, right? Yeah. It will come. It will come one more down, down, down. Yeah. Nah. We didn't. It's another model in the future. Yeah. Yeah. So many people are happy already. Yeah. Many people are looking forward to this. Yeah. Can we look around? Yeah. What is behind? Behind it. Oh, sorry. Under here. Is it connectors? Yeah. Right here? Yeah. So what do you have? Two HDMI 2.0 or 2.0 A, B. Yeah. With 4K HDR, 60, 60 frames a second can do. Yeah. And you can do LAN, USB, remote and all this stuff. Yeah. And what is the lamp life? How long can it last? 6,000 hours. With a remote. With a remote. And then you buy a new lamp. Yeah. Not so expensive? Not so expensive. No more prices on the lamp for other projector? Or maybe this one is a little bit special? Oh, no, no. It's only for this. Yeah, yeah. Only for this. Yeah. Do you have noodles? And there's some more information about it. Ah, yeah, yeah. Yeah, yeah, yeah. That's the... Ah, I was going to say, for this model, this is going to be the same. Okay. That's the model. Yes. Very cool projector right here. So how soon is it available? Yeah. When can people buy this? Ah, so for this model, already we launched it. So for this model, we launched in November. But it's very special, so laser and 4K. Yeah. Yeah. And the development of SX-RD, Sony has been working this for a long time? Yeah. 20 years? Yeah. About 15 years. So there's always improvements? Yeah, yeah, yeah. How to say? Well, firstly we achieved the full HD SX-RD, then also 4K SX-RD. And this 4K SX-RD is also about 3rd generation. So how to say? Increasing the express itself here. It's like liquid crystal, right? Yeah. Is it liquid crystal? Crystal wood? Liquid crystal technology. Yeah. It's not mirrors, like the OB's mirrors. Yeah, yeah, yeah, yeah, yeah. This is liquid. Yeah, yeah. Liquid, very hybrid solution. Yeah. And nice colors. Yeah. Great.