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Published on May 10, 2011
STEVE - a quirky, lively and poignant animation aims to give the viewers a different perspective on road safety by focusing on the hidden danger on the roads. Deaths due to road crash injuries is the number one killer of youth between 15 and 29 years old. GRSP is a hosted project of the International Federation of Red Cross and Red Crescent Societies, based in Geneva. GRSP's vision is a world free of road-crash death and injury.