 So don't get confused between values and culture. One is what we believe that's good, but the other is what how we behave and that's where what's good becomes outstanding. If you have a value that you can't make a behavior then it will never be your culture and you can't claim it has been your culture and culture matters far more than your values do. Your values can say anything but if you can't if you can't produce that in terms of a cultural behavior it's worthless. You can claim anything to be your value but if you can't make that the behavioral norm of your organization on your team then the value is really just words on a page. So values and culture beliefs and behaviors two different things.