 If you're unfamiliar with what a case competition is, you can think of it as the equivalent to mock trial, but for business students. So teams from all around the world representing this year, 25 universities, the unique aspect that FEC holds is that all the businesses that the narratives are written about is their family businesses. So you're not just dealing with those quantitative measures, you're also dealing with the emotional aspect of dealing with your family and working with them. What makes this one interesting is the content and how it's focused on family enterprises. That's not something you do at any other case competition around the world. You're getting all kinds of different insights from in terms of different cultures and different backgrounds and getting to see how business is perceived and how it operates in other parts of the world and getting to kind of be at the heart of all these different perspectives. It's an amazing insight. I think it's really important for business students to be able to talk to people and challenge themselves and just network and get to know people and for me I think it's a really great experience. I think everybody should do it. The competition gets better year after year so I would highly recommend it. Even if you don't win, what you get back is the experience and that experience means so much more than winning. For anyone who has a chance to come to this competition, make sure you do no matter how far you have to travel.