 Many of you who are watching this have seen me create content consistently for months or for years. I've been doing it consistently ever since 2016, was well, 2015 actually middle of 2015, I committed to it. I started out with, you know, making five short videos a week, every week until I got to 100 videos. And then once I got to 100, I got down to just three videos a week with some blog posts and then blah, blah, blah, and on and on. Now I do one new, well two new videos per week and a new blog post per week plus repurposed content. But what I want to say about all this is that it's changed my business and it's changed my life as well. And I wish this kind of consistent discipline for more of you who are watching this. And I'll tell you why. I started, like I said, I started in the middle of 2015 flailing around, not really knowing what I was doing. I was just testing out a bunch of different things. I was, you know, thankfully in the beginning already, I was already practicing being okay, making a fool of myself, which is one of the keys to authentic content is the practice of being willing to be embarrassed. Because knowing what happens is you get stronger, right? Like you think this might be a little vulnerable and embarrassing, but you still think it serves. That's the key. It's not just dumping your problems onto the world, but it's sharing something that may be a little bit embarrassing, but you believe that it will serve your ideal viewer, reader in some way, listener in some way. So I started playing around with this in, you know, 2015 middle of it. And then I noticed by the end of 2016, so about a year and a half later, I suddenly noticed, and it probably was occurring since the middle of 2016, about a year, but a year and a half later, being so consistent with it and being willing to be authentic or whatever that means for you, but for me, it was to be willing to be embarrassed, embarrassing, and every time I did that and I saw that I was still alive, not only was I still alive, people seemed to find some kind of benefit or at least entertainment in it. And I got stronger every time I did it. It's like, oh, it's okay to make a fool of myself. Isn't that interesting? Not only is it okay, it's getting me clients. How interesting is that? So I was gonna say by the end of 2016, so within a year and a half, I noticed I had a waiting list of clients. And I haven't not had a waiting list since the end of 2016. Yeah, for years now I've had a waiting list. So it's the weirdest thing. And really, it's like I had been in business by that point since 2009. And I was always fighting and struggling to make the business work. But once I started practicing being authentically exploring my experiences and passions, gifts, interests, and also doing it in service to humanity, you might say, or at the very least to my audience, something shifted in my energy, my energy signature perhaps, you might say, have got a lot brighter and ideal clients started coming my way. So this is why I, I mean, this is only one reason. So I wanna tell you a couple of reasons why this practice of consistently creating authentic content is so important. So that's one reason. The second reason is that when we create authentic content and share it consistently, we start to find this intersection between our passion, our energy, our skills and experiences that we wanna offer the world and what the world actually wants from us. The quote from Frederick Buechner has guided me for many years, which is the place that God calls you to is where your deep gladness meets the world's deep hunger. I'm paraphrasing that. And you can also take the word God and then put consciousness or soul or higher self or the universe. So where you are called in this life, particularly in regards to your work, okay, is that intersection, that sweet spot between your deep gladness and the world's deep hunger. And another way I would say it is the intersection between your creativity and the markets wants at this time. And that circle is always shifting as society changes and as you change. So that's the second reason why we create content consistently because it is an exploration. It is the most powerful tool for exploration that I know. In terms of exploring yourself and exploring your calling, because what are you gonna do? You're gonna create in your own private room and then try to sell what you created to the world. It, as you know, probably, because you've tried it before, usually it doesn't work because we haven't collaborated enough with our audience. And that's what creating content the whole time. Another very wise content creator once told me and this guy has sold, you know, New York Times bestseller books. He said, you know, George, creating content consistently is like always having a focus group. It has that same effect. You're always testing your audience to see how. I shared these, the last 10 pieces of content that I shared, which of the 10 really struck a chord. And then the past 10 before that, which one really struck a chord? And then you start to connect, does it go, oh my gosh, my audience really likes this aspect of what I say and how I show up. And they don't connect as much with these other aspects. That's important to know too. But the problem with us creators is that because we create, this is true for all creators, we are automatically biased towards our own experience and our own creations, of course. And the act of spending time and energy writing or creating or recording or thinking through things makes that thing so much more valuable to you than it is to the person who just saw it after it's been done. That's where it's okay. So this is why we have to keep creating, keep sharing, keep sharing, keep. And then notice what works and just be agnostic to go, I don't know what's gonna work. I'm gonna share my next 10 pieces of content, you know, maybe one, two or three per week or whatever and go from there. So again, first purpose was, first purpose, a lot of you are here for us. Yes, I want more clients, please. I want more ideal clients. Well, creating authentic content consistently will help you to get there because your energy shifts. And I'll say one more thing about that. It's true that the content being shared out there does the social media algorithms and word of mouth does bring people to you. But I really believe it's not just that the content's being consumed that gets you clients. It's really that your energy shifted because you are willing to practice authenticity really creating from your own voice and your own experiences. And in my case, being willing to make myself a fool, to make myself embarrassed whenever needed in order to make mistakes as often as I need to, publicly, publicly in on video, especially even or in writing typos and all because something about the energy shifts that I think there's, I know I'm not an expert on subtle energy, but there's some vibrational change perhaps that suddenly people wanna work with you more than before. It's a weird, you could say you've built this a level of authentic confidence or the depth of authentic expression that makes you far more attractive to your ideal clients, not to attractive to everybody, obviously, but to your ideal clients. And I think that's why I've had a waiting list since then. So clients, number one, number two, calling. Some people might think it's even more important than clients. And number three is creativity fitness. So I'll seize here, clients calling creativity fitness. I want to live a long and fulfilling life, don't you? Or at least as fulfilling a life as I can while I'm alive. I'll say that, so I'll say it that way. And over the years, nothing has made me more fulfilled and more proud of my achievements than knowing that I am building this creativity fitness muscle, which comes through authentic, consistent creating. And yeah, I feel like ever since I've been creating, I've gotten smarter, I've gotten better at communicating. I have just basically kept my mind sharp and kept my heart alive and excited for what's next. And I think it spills over into other aspects of life and business as well. So creativity fitness is like physical fitness. When you practice, you stay fit. When you don't practice, you lose that fitness. And also similar to physical fitness, there's a stamina issue, there's a stamina question, meaning you don't just go, I've never run in my life and I'm gonna go and run a marathon now, then your body will break down, you'll despise the act of running forever or something. No, but if same thing is, oh, I'm not consistent in creating right now. So I'm gonna now commit to every day for a year. You might make it maybe, and but then you might also collapse and burn out and despise creating for a while. So there's a stamina issue of like building up to it. You have to build up to build up many reasons, build up to just the act of showing up at the computer. I mean, just building up just, there's many things that you have to build up your stamina for, just being at the computer, for example, that's how most of us create anyway, or however you create using your phone or whatever. There's the act of like wrestling with ideas and like wrestling with a blank page and being okay with that until something happens. And that's the stamina there that you have to build up. And then blank page or blank or not knowing how to start the video or whatever, however you're creating. And then there's the act of like publishing, clicking post and feeling the vulnerability hangover again and again and again and again until you're like, okay, I'm used to this vulnerability hangover feeling. I'm used to the feeling of pressing publish and wanting to run away and like hide or get therapy. Publish and then get therapy, like that's what, it's all these reasons we need to build up our creativity fitness. But when as you do, you start noticing just like with physical fitness, you look at yourself in the mirror and go, yep, I'm seeing the muscles or I'm seeing myself, getting into the shape that I want to get into. Same thing with creativity fitness. You can proudly look at your consistency and you go, my goodness, how did I get to a hundred articles? How did I get to 50 videos that I've made? Let's keep going. I have so much more and that's the last thing I'll say is, you will find very importantly that as you create, you'll have even more ideas to create with. Like today I have many, many more ideas than I have ever time to action or create and to put into place as those of you who have been following my stuff know, like I'm always launching this and launching that. Well, that comes from a creative being creatively fit. That's what I want for you as well. And the byproduct is you will stay mentally fit, much longer as your body continues to stay alive. So I hope these reasons are inspiring for you and good enough for you to wanna commit to the process of consistently creating authentic content. It gets your clients because your energy changes and your contents out there and getting shared, et cetera, you more and more discover your calling, that intersection between your creativity, your passions, your experiences and what the market wants or what the world's deep hunger is. And you build up your creativity fitness, which has so many cascading benefits in your life and for your health as well. So go for it. Let yourself begin the process of consistently creating authentic content. And for those of you who would like support from me and the community for doing this, I have a program called The Soul Gym. Just look at the video, look at the notes below the video and whatever the program is called at this point. If someone may be watching this years down the road, click on the link and there you'll see the community of support coaching program that helps you to stay consistent with creating authentic content and teaches you how to do so over time.