 Hey guys, this is Matt Beck from FreeSalonEducation.com and have you ever wondered where your guests are coming from in the salon? If you don't keep track of that when they're calling in, it's a simple question, how'd you hear about the salon and then make a note of it. We use Millennium Software obviously to do that, but the thing I like about this is I'm able to pull up a report and I pulled it up to the other day. You can check it on a monthly basis, weekly basis. I would say personally, I like to check it every six months with this number. That's not something I have to look at all the time. Unless I'm running a certain special and I want to see maybe if I'm running an internet special on booking, I want to see it that way. We looked at employee referrals. That's something that you're not going to know if your employees are out and about talking about the salon unless you have a number system like this. I know that 27% of my new clients coming into the salon are referred by one of my employees, which is a really cool thing to know. It shows me that basically three out of 10 people are referred from an employee that way. Also on the web, how are people hearing about you? No longer are we worried about yellow pages and running ads that way. Everything comes from Google, Yahoo, actually who uses Yahoo, but Google and people are Googling your salon or using Yelp. How are they finding out about you guys and what's your Google ranking? These are all things that you should know as a salon owner or even as a stylist if you're helping your salon owner. I know that 20% people come from our website. That's a super important number in the fact that nowadays that's how people are finding out about your business. If it's something that you're really focused on, you want to know where that traffic is coming from and how much you're benefiting from it. We have client referrals, our walk-ins, we only have 16% walk-ins. That's something that in our business, some salons have a huge walk-in number. In our business here, we don't have a huge walk-in number, but we get a lot of referrals from the internet. I don't think people are so much walking by deciding to get a haircut nowadays. They could be walking around and they're Googling where do I get a haircut and they'll drive the extra mile to go do it. It's not like it used to be. You want to make sure that that web traffic is up and you're working on getting that percentage higher, so you've got to keep track of it. We have 5% of our people come from Yelp as well, specifically from Yelp, which is pretty cool to know. Some people have different feelings about Yelp, but if you get great reviews on there, you're going to get more customers from it. Start pushing your customers to review you and you'll see that number raising. Just keep track of where your traffic is coming from and how you're getting all those new guests in the salon. I think that that'll help you grow and help you know what's working and what's not. My name is Matt Beck from freesaloneducation.com. Make sure you subscribe to us on YouTube here and check us out on Facebook and Instagram, both at freesaloneducation. So thank you and we'll see you on the next video. Thanks guys.