 What is going on everybody JR Fisher here? Welcome to Friday. We made it to Friday. You excited about that? I know I am pretty cool day If you're new to us today, I do these live trainings to help you start running grow online businesses So make sure that you hit that subscribe button there right below. Make sure you ring the bell That sounds bad today There we go. Make sure you ring the bell turn on all bell notifications So you're notified each and every time I go live or if I upload a video James bring my buddy James we got it. We got to make you co-host or something here, man James is here today. It looks like toy police cars is here today cool And it looks like it's clear in Savannah already smashed the light button I forget that you guys got to smash that like button. That's super important You got me beat James. You got 66 today. We're gonna have a high of 63 So we're a little chilly here today, but we're gonna do something fun today I think I think we're gonna run out to Texas Roadhouse. You guys like Texas Roadhouse I don't even know if they have that in Savannah But man, I love me some Texas Roadhouse. I gotta tell you And today the subject matter is going to be about flash sales And how people do those and how you make money on them But if you have any questions about starting running growing an online business Put that in the chat section if you're watching this after it was live You'll want to put it in the comment section below the video There's a lot of links in there too. I don't often mention them But I have a lot of affiliate links to amazon if you're interested about some of the lighting equipment I use camera equipment. I use if you want to get more training I do have a free course. It's a $97 course. You can grab that in the description also If you're watching this live, you won't see any of that until after this is not live And then all that will appear in the description section so you'll be able to see all that there But we're going to talk about sales today because you know sales are so very important And I remember, you know, I was walking through a mall with my wife One time and when we first got together and it said sale 5% off and she's like that's not a sale That's not a sale. That's not a real sale. So we're going to talk about what sales are today what they mean to people Ways you can do this and you know with the advent of email marketing Man or social media in general doing a flash sale, which is what we're going to talk about today Is super super helpful guys. I mean this can make you a tremendous amount of money I'm getting ready to do one now on our labels because our can labels. We're changing them up But I'm going to do an ab test before I do that. I'm going to either change out the Subject line of the email or I'm going to change out the fact that we have a picture in the email And kind of see what the difference is But I think we're going to do really well It's an incredible sale. I mean I'm knocking off an unbelievable amount of money It's probably the cheapest price I've sold my product for and in fact, I know it is in over a decade So in 10 years, so when you get when you get a deal like that I mean, yeah, you're going to do well, but you still have to present it well And that's the key guys you got to present it. Well, and I'd like to go through some of the steps with you And kind of show you how to do that, but don't don't be Worried about asking questions that aren't exactly on the subject matter. I don't mind But let's talk about what is a flash sale anyhow. I mean what the heck is a flash sale? It's usually done by an e-commerce store It typically lasts less than 24 hours. I often do them 72 hours And the goal of the sale really is to get online shoppers to impulse buy in other words, they weren't thinking about it like right now Nobody in the country is thinking about survival food all the grocery stores have food and all that But I want to do a survival food sale and we will do very well because the way we're going to market it I've done a sales page. I've done a bsl which is a visual sales letter A video sales letter, excuse me And all of that combined with the good deals and the quick delivery I think will do really well It also helps increase brand awareness customer loyalty It kind of compels shoppers to check out some of the other non-sale items that are on our site And in historically and according to all the statistics Flash sales generate on average a 35% lift in transaction rates Which is just crazy, right? That's a huge lift Along with the increased revenue flash sales can help Your e-commerce business really get rid of excess inventory kind of that's our Situation now because we're going to be switching our labels. We have to put our new address on there But more importantly flash sales often drive a large audience to your site And they also incentivize the viewers to purchase non-sale products as well Now it's like a thrill seeking thing for people, you know when they do a flash sales And it really kind of grows your online presence because you get to be known for that type of stuff So what I've done is I've made a list of some steps on how to run a flash sale Along with some examples of some successful flash sales To kind of get your strategy going get you thinking a little bit So the first thing number one I want you to determine the goal of your sale. What's the goal? Yeah, everybody will say well, I want to make money. I want to make money. Well, that's true But you can do several different things with a flash sale depending on what goal You're focusing on you can measure your success So do you want to have an excess quantity in one specific product that isn't selling? Is that what you want to do? Do you want to stabilize your inventory? Do you want to encourage your buyers to focus on different products than what they have been? Do you want to escalate traffic to your site by providing a discount to high quality products? Do you want to you know? How are you going to focus your goal to help you pick which products you want to use for the flash sale? So that's number one. Let me get another sip here real quick Hey guys, don't forget wait James says we have a texas roadhouse and All the waitresses are young and chatty. How's the food though James? Did you notice they have food there? I like you jager funny dude. Yeah, they are young and chatty, but uh, they do this line dance thing in there It's kind of cool. They have the best prime rail. I'm serious. I just don't know a better prime rib And I've had it, you know, I I think one of the best prime ribs I ever had and I'm a little off subject here I'll get to number two in a second, but there was a place called Victoria station and James. I don't know if you ever had that or not But Victoria station was real big on the east coast And I actually worked there in high school. I was a dishwasher and I was a salad guy And I made the salads and I thought that was the coolest job of the world Man, they had good prime rib and I've had prime rib from Ruth Chris to the Capitol Grill to all these different places And I still think Texas Roadhouse is one of the best with the exception of Victoria station, which is no longer in business anymore So I don't know put your opinion in there. What do you think? Um, all right, two police car 20 police cars is laughing. He's laughing, but it's true, right? James was checking out the waitresses. He's supposed to be checking out the food, but I get it You know, I get it. We're guys, right? Number two, you got to choose the right product for your ideal market This is really important guys if you choose the wrong product your flash sale isn't going to do too well So while this may seem like a contradiction to step one It is important to note you can't choose just any product that you want to get rid of Okay, the product you choose has got to really kind of line up with your target audience If you want long-term customers, you need to put a discount on products that encourages the right people to click on your site Uh, James says my next door neighbor is addicted to roadhouse. Man, I'm telling you it's good. It's like it's cheap You get good quality food. The service is good. The portions are good. I mean, what's wrong with it? You know, there's nothing wrong with it Next thing you got to do number three guys is you want to promote the sale ahead of time Too many people to say okay. I'm doing a sale today But you know, it's a whole lot better if you talk about This big sale you got coming up, right? People like to do research. They like to read reviews on your products ahead of time. They want to know about it They want to educate themselves So it's really wise to give shoppers a head up Excuse me heads up before your flash sale is live This is also a really huge chance to broaden your reach on social media through, uh, email by creating a fun Countdown email on social media posts. So that's something else you can do prior to the actual sale started It's also In court number four word it correctly. It's critical that your discount stands out. Okay, so it's got to be a big deal It's like I told you my wife says, you know, five percent is no big sale. That's not a sale to her Saving five dollars on a hundred dollar purchase probably won't attract much attention You know, so you don't want to do something along those lines So you got to consider how you're going to phrase your sale There's two different directions you can take You can use wording like, you know, get get fifty dollars off get twenty dollars off Which emphasizes achieving a gain of dollars. Okay You can and it saves them dollars which emphasizes avoiding a loss, which is important, right? It's just the opposite of that While this depends really on your target audience in general people are more motivated to avoid pain Than anything else. So missing out on a good deal definitely feels like pain Uh, and you can also do it in percentages. So if you've got like a You know, maybe maybe it's not Anything more than let's say it's a hundred dollar deal But you're you're taking 40 off, you know, 40 sounds huge 40 dollars sounds okay, but 40 sounds huge You know, we're doing a sale and I think we're going to take off 43 Which is huge for survival food 43 is a big big savings So that's number four Number five, you got to keep the time frame short now. I told you in the beginning You know, it's usually between 24 and 72 hours. Okay, that's what we like to do I don't do the short ones I do 72 hours because I worry about people not be able to get to their email or even seeing it And if you do it in 24 hours that 24 hours is good for like social media If you do it like twitter or instagram something like that. I don't do that. I do emails So sometimes it's a day or two before they get to their email. So they got time to do it It works because it spurs this impulse purchase And It's like a rush to buy your product You got to make your audience kind of feel the pressure, you know, three hour flash sale Really has the highest transaction rates at like 14 percent However, that's really hard to do in emails because people may not get to their emails So you want to probably do a 24 hour to 72 hour one That's what I like to do now really technically a flash sale is anything under 24 hours Or like I say we do emails. So we go up to 72 hours. Let me just sit here real quick Ryder stop box here. What's going on Ryder? Good to see you here. Got new people popping in and out today, which is cool Number six. This is pretty important. Check your inventory To get the most out of a flash sale make sure you've got enough of your discounted products in stock I've got pallets and pallets and pallets of our canned meats. So we're ready to go Um And you want to kind of Calculate what do you normally sell based on what you need for the sale? Okay? So if you run a sale and you run out immediately, it's not going to be much good Not too many people can be able to take advantage of it You don't want to sell out of the discounted product too early Because you're going to leave people with kind of a negative experience about your company They're going to be like, yeah, I want to do this flash sale But you know, it's like within 10 minutes everything was gone. I didn't get a chance to get anything So make sure you got enough make sure people can take advantage of it Make sure they feel like they got a great deal And they were able to get in on stuff It's not cool if you only have 10 of something or 20 of something. Okay? You got to have hundreds of them, you know, ideally you got to have hundreds You know, maybe you only have 50 or 100 but go with what you got, I guess Number seven is make sure you're all set up for your shipping and delivery It's really hard to retain customers Loyalty if it takes them a month to get the product, okay So if you're doing like drop shipping through Ali express or something like that That's not what you want to use for flash sales And I know a lot of you are drop shippers However, it's not a good flash sale type product now you can try it And you can tell them, hey, it's going to be a high demand thing I'm just going to do this big discount Excuse me for, you know, a few days, but it's a high demand product So it may take two to four weeks to get your product Let them know that up front If you don't let them know that, oh my gosh, oh my gosh, you're going to have so many problems And I know a lot of people say, well, I don't want to tell them That it's going to be a long shipping time because then they won't buy But the point is if they do buy and they want to get a refund, what's the point? It doesn't work, okay, so you got to let them know Some of these companies like Amazon can do like same day shipping We can't do that and it just doesn't match our business And that's another problem Excuse me, I see a lot of people having People say, well, I can't do this because I can't do one-day shipping You don't have to do one-day shipping You do what you can do, okay? If yours is three to five days, we charge us three to five days That's what we do, okay? And we tell people three to five days Hey, a few months ago, it was two months You know, or three months before you saw anything Because the demand was so high What happens if you run out of the products? How do you handle that? Well, that's the whole point, actually We do run out of the products When we run out, we run out It's not false scarcity, it's real scarcity So once we don't have that product anymore, it'll be gone Now, I will tell you this We sometimes will do a follow-up sale We'll say, hey, two months ago, we did the sale and we ran out But if you're still interested, we're going to make this quantity of this product The shipping time is going to be a little bit longer But for the next 48 hours, we'll let you go ahead And get it at that old price since we did run out So you can actually use that to your advantage And that's probably what we will do if we still have some of our labels left Because ours is a label sale The label is changing, the address is changing So we need to get rid of our own labels That's the whole reason we're doing it Now, what I'd like to do is go through a few examples Of different companies that have done flash sales That are very successful The first one is J-Crew We see J-Crew and malls across the country Which I don't know if we're going to have any malls left Or maybe these are going But they are clothing, okay They're very niche audience In matter of fact, J-Crew kind of focuses on sailing clothes Okay, it's a smaller audience But it's also more likely to engage And they got money, okay So, you know, you can't see it But I've got one of their ads pulled up here But they got one that says ends tonight Smooth seas and clear skies Perfect conditions for a flash sale Extra 30% off and free shipping And then they say use code set sale Will all sales be final no returns? No, I never do that James I 100% want people happy So if somebody is unhappy with a product They can 100% return it to us That's not a problem I never want people to feel like they're stuck And I get that, you know, all sales final thing But I just, man, I want to take care of customers We have so few refunds I mean, out of thousands and thousands And thousands of sales each year I may have one or two, really Because we have a really good quality product And you know the big problems I would say if we have any returns or refunds It's because the products were damaged in shipment We sell canned meats and they get dented or something like that And then somebody wants, you know, a refund Yeah, it's not a problem We'll take care of what we do is tell them to keep it And we'll send you a whole nother batch We'll take care of you But that's our reputation That we always take care of the customers Number two I want to talk about is loft Loft is a woman's clothing store And they kind of have a mystery component What they did is, and I wish I could show it to you on the screen I can't right now But they have a picture And it says mystery flash sale Because we love to keep you on your toes And it has a percentage on the right side It has a four on the left side And in the middle it has a number that's flipping by So you know you're going to get at least 40-something percent off And you've got to click to see what it's going to be And they kind of like have an eight coming up Like it's going to be 48% So that's a really cool visual And I pulled that from some of their past ads It says three secret offers await And one of them is yours Reveal your deal And there's a button just to click to reveal your deal Which I thought was pretty cool The next one I want to talk about is a company called Hype HYPE They offer different discount tiers The earlier you claim your discount The more money you save So it gets people to buy faster So in their example And I'm looking at it now You guys can't see it But it says browse all bags And it says for the first 25 people Enter this code And you're going to get 50% off First 50 people You can get 35% off Then they have a code there And it says claim discount They got a button underneath each one And then the last one It says the first 100 people Enter this code And it's got a code there And it says 25% off So if you get in there quickly 50% then 35% then 25% So what this does is it gets people to buy quickly And how do you know if your code's been used up It says on there on our site We'll tell you that the coupon code is not valid So after 25 people use it up That coupon code's not valid Now we can set that up in Magento ourselves Because we can set up a coupon code And we can say only allow 25 of these coupons Only allow 50 Only allow 100 of these coupons So we can actually do that However in cart for now you can do coupons too So we set up coupons in cart for now Which is really cool Let me give another sip here Next one I want to talk about is Aachen Retail It's A-U-C-H-A-N They're a French international retail company And they show multiple children In their flash sale advertisement Indicating there'll be a lot of items for sale Okay This flash sale encourages online shoppers To check out all the products They could get half off So what they do is they have The name of it And they have it in French here So I can't read it But it says up to 50% off And then you gotta click the button Number five is Pottery Barn Pottery Barn is really good at marketing guys And they're in a lot of malls too Once again, don't know what's going to happen With malls, do we? But this flash sale uses the wording Select dressers Select dressers So it's saying there's certain ones To increase the desire to click To find out which dressers That's what they do So they say, you know, what happens If I happen to love one of the other dressers They're not on sale Only these are So you gotta click to check out which ones are on sale It also shows, you know, a boy sitting on a dresser And they kind of imagine their own kids sitting on the dresser But their ad itself says limited time only Save up to 40% on select dressers It says shop now or find a store So you only got two choices in there Which is a pretty cool one JetBlue does some ads And I just got an email this morning From Southwest Airlines And I guarantee you're gonna see a lot of airlines advertising here real soon Because that's really coming back But anyhow, JetBlue, when you see their offer It's an incredible deal The one I'm looking at right now is a $15 offer Probably isn't a flight to Paris or anything like that But it really gets people's attention And it provides much more needed of that rush thinking Wait, where can I fly for less than 20 bucks? I love travel Might as well check it out So people are gonna click on it And what happens is that $15 flight may not be what they want But maybe they pick a 40 or $15 flight So at $15, you know, you have to click the button to see which flights that are What that are? That is And in doing so, you know, it gets people to the site It gets them thinking And then they go, oh my gosh, well, you know, here's the flight I do want to take And that looks pretty inexpensive So that's kind of what a flash sale is If you have any questions Guys about this, you can put it in the chat section there Today is Friday Today is our lunch day So we go out on Fridays and have ourselves a nice lunch And we really enjoy that And let me cancel it here I got something on my phone here Get to LeapTrap There we go But do you have any other questions about selling stuff online, guys? Anything, it can be commerce It can be physical products It can be digital products I do these live just to help you guys out Not selling you anything whatsoever It's just to help you out I share this information with you We've sold millions of dollars about digital and physical products I've been interviewed by a lot of people online I've spoken a lot of the marketing conventions and so forth I was at Grill and Marketing a couple years ago And spoke on stage to that group And they were all marketers So these are marketers learning from me how to market This stuff works This is no BS I'm not a guru I'm not somebody who is going to tell you You're going to get rich working four hours a week Because you're not Can you work four hours a week and still be rich? Yeah, once you've built it up And once you've put in the blood, sweat, and tears To your business, yeah I mean, I've done that before But for the most part, I work each day And I put in the hours This is not a popular thing I tell people It's much more popular to tell you how easy it is And how anybody can do it And you don't need any skills And that's all BS You do need some skills But here's the cool thing You can get the skills You can develop the skills You can learn the skills You're doing that right now by listening to this video And we're working on a YouTube channel So do me a favor Please make sure you subscribe I'm just a few subscribers away from hitting a fame bit Which is a level at YouTube at 5,000 subscribers And that's a small amount to some people out there But what it's huge to other people who are just getting started So I want to encourage you If you want to do a YouTube channel, do it I would love to see one from you, James I want to hear some of the stories About being on the road I mean, you'd be interesting as heck But guys, everybody's got a story in them Everybody's got information in them That somebody else wants Don't be afraid to share it You don't have to be the best at anything To share your information Do share it You know, do share it It's really, really important When you go to Texas, check out Shedders Yeah, that's a chain, isn't it? I think I've seen that, James It's like, is it like an Applebee's Or Chili's or something like that? I think it is But I do want to check that Man, James, there's so many, so many restaurants I want to check out there There's so many good restaurants I did not like the Mexican food I had there They said it was Tex-Max But it tasted like all processed stuff out of cans to me I was not impressed But it could have been the restaurant I went to You know, maybe there's some great ones I just haven't found them yet I know San Diego has the best Mexican food In the country I mean, they just do They're really good LA is pretty close So that's pretty good What topic do you suggest for me? James, I would just double down on who you are James Breen, traveled for 50 years Or James Breen, truck travels across the US I think just sitting there telling some of the stories I have a guy I listened to for a while Who was in prison for like 25 years And he just talks about his prison stories And what happened in prison I mean, it's just Your life is interesting to somebody Understand, I'm talking to James now But anybody out there Whatever you've done If you've done something It doesn't matter what it is You taught school You traveled around the world You were a dancer You were an actor I have a friend who's an actor in England And he talks about that Whatever you've done is interesting To somebody else who hasn't done it And you don't need that big of an audience To make money My channel makes money every single month now We're monetized, we make money on ads And I thank YouTube so much for that Because they give me a free platform And they pay me to do my videos Which is amazing And then I can sell my products And people come to my page And they buy my courses and all that So it's a beautiful thing And James, you know, you'll find You'll find your niche If you were to do videos And talk about whatever you wanted to And at the end of them say Hey, guys, there's some subjects you want to hear about This is what I did for a living I drove a truck for 50 years Or 40 years, whatever it was If there's subjects you want to hear about Maybe you want to hear about the best rest stops You know, truck stops across the country There's so many interesting things That you know And you're an interesting guy Because I've talked back and forth with you You would do great But you got to consistently do it So you don't want to do it like two times a month You got to do it a few times a week But man, I'm telling you, if you do it People will listen to you Make sure if you are doing videos I don't want to get off onto a YouTube thing But if you are doing videos Make sure they're long enough YouTube likes 8-minute videos or longer And I've had people say how long should a video be And I say as long as you can make it While making it still interesting So don't just ramble on to have a 20-minute video That's not a good idea But if you can make it interesting And you can do a 15 or 20 or 30-minute video And it's interesting, go for it Understand the longer the video is The more watch time you'll get If you're doing 3-minute videos And you get 50% watch time You only get a minute and a half Okay, it's nothing But if you're doing 10-minute videos And you get 50% watch time You're getting 5 minutes of watch time So that's important The reason the watch time is important Is because YouTube wants to run ads on your video And if you're doing a 2-3-minute video They can't run ads I mean, there's just no room in there For them to run an ad If you're doing a 10-14-minute video Which is about what I do 10-14 minutes They got room in there to run an ad They can put 4 ads on one of my videos And here's the truth about ads guys It used to be you decided If you wanted to monetize your channel And had ads on there You don't decide that anymore You're going to have ads on your videos No matter what So you might as well get monetized You might as well do it long enough You might as well make money Super important See, I was also a soldier and a sailor for years It would be interesting I would love to hear about it You've probably traveled to all kinds of different places I mean, my God You have an interesting life And we don't want to leave this earth With all those stories inside of us They say the greatest stories Never told are in the graveyard People died and they never shared what they did in life What you think was no big deal Is terribly interesting to somebody else They would love to hear from you I promise you they would love to hear from you So check it out, do it Guys, I really appreciate you being here today I really appreciate you listening to these videos Do me a favor Don't forget to Give me a thumbs up Don't forget to subscribe With that button down there's red You want to click it, turn it gray Don't forget to ring the bell Whoa, there's my bell Ring the bell, turn on all bell notifications So you're notified every single time I go live Or I upload a video I really appreciate you being here today I love each and every one of you If you're not watching this live You can still comment And I will come back and grab those comments And talk to you Thank you so much for listening today, guys James, you have a awesome weekend And tomorrow at 10 a.m. Tomorrow at 10 a.m. You want to be here, man I got some steps that will change