 From Las Vegas, it's theCUBE. Covering VMworld 2018. Brought to you by VMware and its ecosystem partners. Welcome back to theCUBE's coverage, day one of VMworld 2018. I'm Lisa Martin with John Shor. Hey John, good to see you. Likewise, great to be here. We are excited to welcome two guests to new to theCUBE from CloudEndure. We have David Wegman, the EVP of CloudEndure. Hey David. Hi, I'm Lisa. We have Ken Z, sales engineer. Love the purple, CloudEndure is one of my favorite colors. Brightening up our set here. So guys, give us a little bit of an intro for our audience. Who is CloudEndure? What do you do and what makes your SaaS unique? Sure. We are a SaaS based solution for live migration and disaster recovery into the cloud. So we support any source, Windows Linux, into any cloud. So AWS, Google, that type of thing. What we've added this year that's a little bit different. We soft launched in December of last year, VMware as a target. So what that has done is that's enabled us now to not only do any source to the cloud, but now any source to VMware or the cloud opening up hybrid environments. And I saw on your website that you guys are the only vendor that supports migration NDR into VMware vCenter. So that gives you clearly a leg up. A leg up. Ken, you want to talk about that? Yeah, so what we added, the ability for customers if they're in the cloud already and they want to fail back to a vCenter on-premise. So we have a vCenter appliance where customers will be able to leverage our technology to go back if they're already in the cloud or if they want to go back to the cloud. So they pretty much were agnostic to go anywhere from cloud on-premise into the cloud as well. But you see that the first use cases that in a failback scenario, I failed over and now I want to fail back to my own data center or maybe to a new data center. Is that the scenario you're envisioning? Yep, correct. So we want to give the customer be able to data mobility, so where they want to take their data, wherever they want to move it. So we want to give them the options for having that ability. And I think a point to make here is a lot of vendors will talk about the ability to replicate to a specific cloud or replicate to a specific environment. What we do is we replicate not only to VMware, but into the different cloud environments and it's all through the same tool set and the same processes. So if you think about running a data center, running an IT shop, you're able to learn one tool set that allows you to work in multiple environments and including the hybrid cloud. And that's a real step up for the GSIs and service providers that are in that space. So David, you mentioned replicates. So replicates are words that you could unpack and it might have a couple of different meanings. I mean, maybe David, can you talk a little bit about the technology of replication? Are we talking, are we snapping? Are we, you know, what are we doing in terms of your replication technology? Yeah, so you know, one thing that makes us differentiate, we do block level replication. So one of the biggest thing is that, you know, getting the data when we're doing replication, we're not taking snapshots, incremental snapshots, and then building it up. We're literally taking any changes from, you know, from a block level. So underlying storage, long as it's block, we can see the changes. If there's any changes in the block, we'll replicate it over to the target. How is this different from app-specific disaster recovery solutions? So we are application agnostic. So, you know, as long as, you know, for let's say in our hybrid cloud scenario, you know, as long as our cloud provider supports that block level, you know, supports that type of an OS level, as I think David mentioned in the beginning, it's either Linux or Windows, you know, we can, as long as they support it, we'll be able to move it or replicate it to the location. I'm kind of curious, David, you guys do support multiple clouds, right? So are the customers that you're seeing, are they one kind of hybrid cloud, like on-prem and one cloud, or are they more multi-cloud portfolio? Do they need to be worried about global footprint? You know, what are some of the use cases that you see in your customer? Sure. I think we'll start with cloud adoption itself, right? Cloud adoption is still awfully early and we all talk about big hybrid clouds and multi-clouds that move from cloud to cloud, not yet, but that's out there and people are talking about it, right? So the ability to do that will be important, right? The use cases we see today are ground to cloud with not as many critical applications today. Well, I think we're seeing more semi-critical dev environments are going up. The big corporations, the big enterprises, which is where we play, are testing the cloud and making sure it does what they want it to do and starting to move workloads up there. So those are the use cases we see. From a DR perspective, from a migration perspective, we see all kinds of stuff going up into the cloud and we support, we have customers that are doing thousands of migrations into a cloud environment at any one time. Today. I'd love to understand some of the business outcomes, the business impacts that Cloud Endure is helping customers to achieve. So you mentioned you guys play in the big enterprise space. Banking, for example, can you share with us? So one of your favorite success stories where customers have really been able to move their business forward by leveraging Cloud Endure's technology. Sure, there's, can't really mention the name, but there's a large European bank that migrated thousands of servers from an on-prem data center in VMware into VMware and the cloud and into AWS. And they went in both directions, right? And we were able to support that migration through a single tool set. Why'd they do that? They wanted to cut their operating costs. They wanted to be able to scale up and scale down. Think of banks down near the end of a month. The transaction volume at the end of the month is significantly higher than maybe say the middle of the month, right? So they're able to scale up and scale down and really adjust the cost associated with doing the processing that they have to do. So they saved a lot of money doing that, right? We see on average a 70 to 80% reduction in cost. That's what our customers tell us in being able to move to the cloud and reduce cost associated with running your own data center. So it's significant. The 80 is significant. And are you seeing this, you mentioned big enterprise across industries, pretty pervasively? Yes, we do a nice job in finance, healthcare, banking, manufacturing. We see it, we're in all of those types of industries. High transaction volume. They're really going to benefit from the fact that can scale up and scale down the cloud. All right, you're a SaaS solution. You're in the cloud as well. What does the architecture look like if I need to bring you all into my data center? Is there a control appliance? Are there agents? What kind of things do I need to open up to let you do your work? Yeah, so that's a good question. So we have customers where they're looking at if they're going into the cloud or coming back. So we are SaaS based, so there's no physical appliances that you need to put in your data centers. But if we're talking specifically for VMware, obviously there's a vCenter appliance that you want to be able to help orchestrate that. Get the data stores or build the VMD case. But if we're going to a cloud, there's really no appliances that you need to actually have there. And with that ability, the customer is able to take that data, bring it up there, and there's no additional costs involved because they need to have, or they're tied into some sort of physical appliance or something that needs to be in the cloud or virtual appliance for that, on that matter. One of the things this morning that Pat Gelsinger talked about during his keynote was superpowers, which I loved that, and really being able to enable organizations to capitalize on superpowers of AI, machine learning, IoT, edge, et cetera. If CloudEndure was to say X, Y, Z as our superpower, what do you think it would be? I think it's the fact that we can move you to the cloud and orchestrate it from discovery to deployment to a single tool set. So if you load the product and put the agent on the source machine, we'll discover what's there, we'll create a blueprint to get you to the cloud, we'll replicate it to the cloud, and when you're ready, we'll spin up the machine automatically and you're there, from discovery to deployment, that gets you there. And then once you're there, we'll allow you to maintain a disaster recovery scenario up in the cloud. That's different, right? And the fact that we can do it not only to one cloud, but the multiple clouds, or to VMware, again, just makes it that much better for us. That's great. I'm curious, David, a little bit of the DNA of CloudEndure, right? You, Israeli-based company with the founders and engineering team growing now, right? You all here in North America as well. I'm kind of curious. There's some companies, right, that start with VMware and then add Azure. Or there's some companies that started in AWS and then add a Google cloud and add some other things. I mean, what's the DNA of CloudEndure? What's the fat-origin story and what markets did they tackle first? And now we're out here with VMware as a target and VMware cloud and things like that. Sure, I think the thing that makes us a little bit different than the other solutions you see is we were born in the cloud, right? We weren't adjusted or reconfigured to be in the cloud. We were born in the cloud, we live in the cloud, we get the cloud, right? And that's different than what else is out there today. And then going forward, we take a look at what's missing in the scenario. Certainly it was VMware. How do you start to leverage the on-prem data center that's moving to the cloud now, right? VMware is now running on AWS. How do they get there? If you're moving just VM to VM in AWS, they have tools to do that. But if you want to go a little bit step beyond that, there aren't good tools to do that. And again, being from the cloud, we have that type of underpinnings. That's what's in our DNA. Yeah, and I want to add on that, it's not just getting your data to the cloud, it's how you're going to use the cloud to your advantage. We've seen customers where they'll leverage that, not only just the migration piece, but for example, for AWS, they want to use cloud formations, or lambda functions, or RDS, with that ability to have that data move up there, and then actually take that, and adding those functionalities to help them, like from a business perspective, it's a really, to me, I feel like it's a game changer compared to everybody else. You got it up there, what are you going to do with that data? Now you can use all those cloud functions and all the tools that's available to you. Guys, thanks so much for stopping by and sharing with us what Cloud Endure is doing, how you're working with VMware to provide customers with a unique opportunity to really maximize their investments. We really appreciate the time, thanks you guys. Thank you. For John Troyer, I'm Lisa Martin. You're watching theCUBE live from VMworld 2018, day one, stick around, be right back.