 My name is Neha Joneja. I'm one of the co-founders of Green Ware Plants. We are a cookstores company based in India and we've been in operations for about four years now. And the biggest learning that we've had is that customer is green. It's very important to of course have a good product but also to understand the customer and understand what are the barriers for her to know about purchase and use a clean cookstores and work towards sort of breaking all those barriers and just making it easy for her.