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JJTV #132 - How to properly respond to PR disasters in 2011 and beyond

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Published on Jan 9, 2011

2010 was a year full of P.R. disasters, nightmares and kerfuffles.

So how do you avoid P.R. crisis communication snafus in 2011 and beyond? And how should you respond when they do happen?

I have a better idea: don't be evil! Don't get into the position in the first place.

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