 All right, so in this video, I'm gonna talk about the number one thing that you need to have in your content. If you want your content to attract and convert high quality, high paying clients for you. So if you're just creating content as a means to go viral and grow a really massive audience and cash flow is not really your priority, then this is not gonna be for you. But if you run a business like mine where you're working with customers and clients with products and services or programs, then this is gonna be for you so you can create content in the most efficient, effective and profitable way possible. Now before we get into that, if you are new to the channel, I have something here called the gentlemen's agreement, which means these videos are free for you to watch and all I ask from you is if you've watched two or more videos and you're finding it useful, just hit the like and subscribe button on this channel. It would help me out in a huge way and it would show it to other people who could benefit from this as well. So if you've watched two or more videos and you're enjoying it, please hit the subscribe button and it would really help me out. So this video was actually inspired by a post I made this morning on utility versus entertainment. So utility just means how useful is your stuff? Can the reader or watcher walk away with something useful that they can implement from consuming your piece of content? Entertainment is just that, right? Is it entertaining? So there's two different styles of content. The combination of utility plus entertainment is lethal, it's very effective, but if you're someone like me, like I'm not a born entertainer, I more so skew towards the utility side. So I like to do things and get insights from doing those things, testing things in my business and marketing and sales. And I like to take those insights and share it with my audience, with my YouTube channel and my email list and my LinkedIn following, Twitter following, Facebook following. So that's the way that I like to operate is I skew heavily towards the utility side because I'm not an entertainer, I'm not gonna be jumping up and down in camera trying to get your attention. And so I ran a little experiment on my channel and you can kind of tell which ones are highly produced. So you can tell by the thumbnails here and which ones are just raw and direct and just giving you the tactics to walk away and implement. And those are these videos here, right? No thumbnails, it's just me like this going over my computer screen and showing you something. And the results were pretty surprising to me. So not only, I'm gonna zoom in here, not only did the low production and raw direct videos get more views. So you can see like 2.8K views, 1.6K views. This one was posted yesterday, it already has 606. And that beats these 1.4K, 2K, 1K, 1.5K. And so not only is it getting more views but it's getting more subscribers for me. It's getting more conversations with my ideal people. And of course the thing that matters to me most it's getting me more sales and not just any sales but sales with clients that I know I can help that are really high quality and who are paying a premium to work with me. And so these little videos here are super effective and super profitable. And this video here, the 44 minute and 52nd one has generated in contracted revenue $180,000 so far in 38 days, this has been live for 38 days. It's just me going over a Google Doc and reading through a Google Doc. And the way that it works, the sales funnel is they watch the video and they can click on this and this leads to my inbox. They have a chat with me to see if they're a fit for what I cover in this video. And if they are, I tell them about how it works and the price and all that. But these videos, these raw direct videos that are focusing on utility, right, this is the number one thing that you should have. If you are targeting the high end of the market and you wanna get high quality customers and clients you need to have utility in your videos. And that's more important than the flashy jump cuts and the flashy thumbnails and the surprised face thumbnails like this, right? The ones that are click baby. So I have found the number one most important thing with your content, if you wanna use it to get customers and clients is it's useful. It has utility, someone can take it, watch it, get a ton of value out of it. And you can see these are pretty short videos except for this one, but seven minutes, four minutes, I have another one that's releasing later today. It's around six, seven minutes long. And so these are all very short, useful videos that someone can watch and immediately go and take action on. So a few points on how to do that. The way that I come up with these video ideas is I listen to my market. I listen to the questions they're asking. I look at the types of content they're engaging with. I'm connected to them on LinkedIn. People respond to me on my email list and I create videos as responses to those. So different things that my market is interested in, objections they have, questions they have, things that they're asking me to cover and do a tutorial on. And so that's how I come up with the content ideas and the actual delivery of the content is just me going through the topic and just showing you over the shoulder how I do it. So I'm not really gating any content at this point because I know that the high end of the market, they're gonna wanna work with me once they consume my information. They're gonna wanna work with me at a high level to implement. And so that is what I believe is the most important thing for your content if you want to make money is make sure that it's useful, make sure it has utility. It doesn't need to be highly produced as you see here. And like I said, I'm getting more views and subscribers and sales with the right clients because of this new content strategy. And also it's easier and quicker to create so I can pump out more of these style of videos and I'm not gonna fatigue because these take a lot of energy to film, these highly produced and jump cut ones. And so this is what I'm doing going forward at least for the foreseeable future is I'm gonna be dropping similar videos to this where it focuses on utility over entertainment and we'll see how it goes because so far it's doing amazing. And this video here has generated more sales directly from one video than any other video on my channel. So I hope you found this video useful and remember the number one most important thing is usefulness, is utility with your content if you wanna use it to attract your high quality clients. So give this video a like if you enjoyed it, let me know in the comments if you have any questions and I'll see you in the next video. Take it easy.