 One of the biggest mistakes we make as communicators, as public speakers, is we try to keep everybody happy. We wear multiple masks depending who we're with, who's in the room, and you're not being you. Because you're afraid that being you will make you unpopular and it will with some people and that's okay. That's the gift of Marmite. But enough people love Marmite to make it a global brand leader. And enough people will love you that give you plenty of people to speak to, that give you a large enough audience and followership, our customers, our clients, whatever you're into. And so be Marmite, if that's what you are, be that and be it brilliantly and don't try to water it down to fit in with someone else. I've made that mistake a lot in my life. And be Marmite, we want the Marmite version of you.