 Top 10 Video Content Marketing Statistics in 2023. Video content has become the latest norm for marketers today. Research by Weizal shows that 86% of marketing organizations use video content to increase their lead generation results and sales objectives. So, if you're currently not leveraging this incredibly powerful marketing channel, the following statistics will give you the push you need. According to Forbes, users remember 95% of what they see in video content. 60% of people prefer online video content over TV shows. Only 37% of the video content online fully retains their viewers. Most customers, 69%, would rather watch a video than read textual guides. Over 1 million videos are reportedly watched every second. Adding videos to your landing page will skyrocket your conversion rate by at least 80%. 58% of respondents to a survey said videos were essential to their growth and learning. 79% of respondents said they downloaded a piece of software or an app as a result of watching promotional video content. Instagram has more than 1 billion users each month. There are 2.93 billion active monthly users on Facebook. Video marketing has so much more to offer your business, you can already see that from the statistics above. Also, you should prioritize platforms like YouTube, Facebook, and Instagram for your video distribution. Finally, ensure your video content is optimized and clear and targets the right audience for better conversion results.