 I am really pleased and very grateful that I have been given this honor. I am humbled, especially because of its ink award. It is very important that we do not forget no matter what form of writing we appreciate it today. It all comes from print and ink. The genesis of all forms of writing is here. I believe that people get worried about print's future. I am not concerned that much because I feel it might change form and shape but the spirit of it would never die. It will take a very different form. The way we consume print will become very different but the spirit of print will live forever. The property of ink awards is something which encourages and inspires people to do great work in the arena of print. It is a commendable effort and all the people who are associated with it and working hard towards making it a success, my best wishes for them and for future as well. I am very hopeful about the way that print is going to be there. But one thing for sure, and I try to express it, if it doesn't study print, I would say he or she would be incomplete. It is a ground in education you require. When we talk about music, we talk about the soul of the character. Your control on your soul, on your voice has to be great. So for that you learn classical music exactly like that. No matter which form of advertising communication you practice, print is like your foundation. For the classic print advertising, you will be able to learn the art and craft of writing for communication business. So I think it's a must that youngsters study that medium and learn print. People are in a hurry. It's what happens. Change is always in a hurry. So let's not forget, it's only things that transform you. What is change? Things that transform you. The idea which of changing forms a shape. And in that change, let's not be uncharitable towards what print is. And I'm not saying that you need to do some artsy or charity to save print. But people love, would do, I would. I would do anything to save print as a form. Because I love written work, the sanity and the power of the people. But I think trying to not write it off before it's time is what I would request. And also understand the transformation. What I mean by transformation is that, even if you might be reading digital, digital reading, print. Genesis is still there in the classic print advertising of this print and form. I appreciate that. Don't be in a hurry to write it off.