 COVID has been crushing small businesses all around the world back here in Ontario. We're back to stage two That means Restaurants and gyms are no longer open and pretty much what the government is doing is saying hey, too bad Too bad. You can't provide for your family too bad. You can't put food on the table Here's a little bit of government hand-up money that you can barely buy any bread and you definitely can't pay your mortgage or rent with that so It's fucking crazy. You ask me absolutely crazy We're living in very interesting times and hopefully this is a wake-up call for many many many many many many people then no matter Where you vote whether it's left right up down upside down whatever these politicians aren't here to make your life better They're there to make themselves better and their inner circle. That's been like that from fucking day one but what I do want to talk about is The opportunity people have right now to maybe finally break free of this slave mindset that we have that people are dependent on Only one stream of income you hear it all the time you hear it in these self-help books You hear it in these financial books. Well, you got to do this you got that yeah Yeah, we get the fucking general idea and everybody has their own pitch get into real estate get into this get into that And it really does depend on where you are in your life depends on if you have a mortgage depends on if you have kids There's so many different co variables where it depends on what you can do And so what I like to view it as like first I love to see People take an audit of their personal life at the end of the day We are all living in different geographical areas around the world. We're different ages. We're different circumstances in life We have different strengths. We have different weaknesses, right? We have all these different shades of color that represents you and I and so there's not one black and white answer Say hey, I'm here tells me to do that. No, there's a template that you can generally follow But the general notion is like and why bring up COVID is like if you are number one stream of income To support your family was from a small gym or your number one stream of income to support your family What's from this small restaurant? You have COVID came slapped you in this one. I wouldn't say COVID I would say the government came slapped you in the face and said you are no longer Able to provide for you and your family. So what do you do? Well, this is a do or die situation where you're forced to figure out different ways of bringing in income And so what I like to do is I like to first scan and audit your circumstances that you're in. Where do you live? What's the industry there? What is the type of demographics there? What is your personal situation? Do you have do you have a mortgage? Do you have kids? Do you have no kids? Are you in a relationship? All of these things matter on the decisions that you're gonna make next thing you got to figure out is hey What kind of skills do I have? You hear all these people saying well get into real estate. Do I have any experience? Is my city good for real estate? Is my credit good? Uh, is there a good arbitrage opportunity for real estate? What type of real estate am I doing? Am I doing a long term? No, I don't need a long term. I need cash flow. Okay. Well, then I gotta get into duplex and Triplex and quapa. Oh, shit. I really like I'll give you my example in Toronto. Oh, shit I realize quaplexes are two three million dollars. Where the fuck am I getting a deposit of 400,000? You know, so all these things come up in the conversation trying to figure out which direction you're gonna go and so Basically what I like to do is I like to take a very simple checklist and like, okay These are the facts like poker hands, right? These are the cards that I'm dealt with right now. This is what I have What can I what can I use in my cards right now to leverage my position? And so I've made multiple videos of this in the past And it's going to keep on expediting and specifically because of covet I always keep on telling people start focusing small things online You see a lot of restaurants are trying to kind of pivot towards uber eats more online orders Even like gym owners are trying to do more like virtual training. Obviously, it's not a hundred percent supplemental It's not going to be a hundred percent supplemental But the general idea is more online people are being working more remote even after this whole covet scare is over People from a zeitgeist perspective will be kind of scared to go back into physical locations It is what it is and so The things that I've and I'm only going to speak for myself and the things that I focus on in the past for multiple streams of income that At least for my strengths my experiences. I remember I'm not coming from any Educational background. I never finished high school. I never went to university. I've had many disabilities in my life And so I've learned everything from the street of the hard knocks, you know, ups and downs, smiles and fucking frowns and so the things that I've Currently am doing and have done that have helped me create multiple streams of income. It's not overnight either I'm not telling you this fucking who high your unicorn story If you do this, you're gonna snap your fingers and things will be okay. No You're gonna try you're gonna fail and that's a fucking reality. But guess what? The shit that you learn along the way is great and another thing Many of the things I'm gonna mention is free pretty much Maybe you gotta pay a few bucks to buy some online stuff or maybe buy some products But in general in general It's it's free And so the first thing and I've I've made multiple videos is is affiliate marketing Like I can't stress enough about affiliate marketing And so what's a general idea affiliate marketing? In essence, this is what affiliate marketing is Affiliate marketing is you're a commission salesman. That's it. You're selling a product or a service Uh that somebody else has created and you're driving traffic towards that website And anybody that buys that product or service you make a commission sale off of it. You don't have to worry about the Product itself, you don't have to worry about customer support. You don't have to worry about returns You don't have to worry about anything. The only thing that you have to worry about is Sending traffic there. Let's say that's the only thing you got to worry about And so that's that's affiliate marketing a nutshell And you're not gonna all these people trying to sell you these courses on affiliate marketing Like they're crazy, man. Like you don't need any fucking course for affiliate marketing I just saved you thousands of dollars. That's it in a nutshell You're finding a product of service Do you like and my advice for people is you use a lot of products and services right now Some online products and services some offline products and services. I fucking guarantee you You know, I'll put a thousand dollars on it. I guarantee you 90% of those products and service have some type of affiliate slash referral system Guaranteed and so if you're using if you're using a product Or service that you like That you can vouch for What better way than tell other people about I guarantee you've probably been telling other people about products and services You don't make any commission off of it. And so that's the first kind of recommendation I have is I get into affiliate marketing. I started off in click bank long long long long time ago in the health niche so digital products right keto workshops You know paleo this like all these different types of digital format products and services I got into eons ago on click bank on jb zoo and I failed a shit ton of fucking times But through every process of me doing that I've learned new things like oh cool, you know, these are types of offers at work Uh Very cyclical they're like they work better during Christmas for now coming on and these are better traffic sources So I'd better I had a better traffic from doing guest posting had better traffic from doing youtube I had better traffic from just buying ads on facebook etc etc But the very fact of it cost you nothing to start This is a beautiful thing about this extra cash flow It costs you nothing to nothing to start and there's massive upsides So that's the first thing is affiliate marketing Like like I said, it's not going to happen overnight second thing is like let's say you are a small business owner within the restaurant space and within the Uh gym space or anything in general You have a lot of opportunity now to take the knowledge and experience that you built up in there and package it up in a consulting Uh, wait, there's many many many people all around the world who are looking for expertise I mean They they want it and if you've been in an industry for five plus years or 10 plus years And you've gone through the fucking ringer and you know every nook and cranny about it You know the ups and downs you know exactly like like we can fucking blindfold you and you can draw the blueprint for this industry And for this business a lot of people around the world and this is a great thing about consulting. It's not geo dependent. It's uh It's all around the world a lot of people are looking for your services Uh, and you can in a great way to start about these services Like you can literally create a simple free wicks page or square page. You don't even have to get into wordpress Right, you don't need any coding. You can make a one-off page You can make a simple uh linked in profile page You then go out to your network and then you start telling people like a lot of people Are afraid to ask right people just don't know like for example, let's say you decide to do the consulting services Who the who the fuck knows you're doing it, right? Nobody knows you're doing it So you have to go out there and start putting yourself out there and telling people like hey I started this, you know, I'm gonna be offering consulting services and For x y and z and if you guys know anybody hit me up like it's like literally simple as that And so most people they they had the notion, you know that movie Uh field of dreams, right if you build it it will come. Oh, no, they don't come They don't come at all You literally literally have to fucking have a megaphone and be screaming at the top of your lungs and saying yo, I exist, man I exist And so that's the second thing consulting. I still do it today. I still do affiliate marketing today I I'm consulting. I do a lot of it today, you know, I love it. That's one of the things in it In fact, I would do it for free even I fucking love helping people Especially in the verticals that you know, right? So the second thing is consulting, right? So what do we have? We had commission work affiliate marketing. We have consulting So what's the third thing you can do? So There's another the third thing you can do depending on your industry and depending on your niche is you can do something called performance base Consulting so it's not general consulting and this is actually primed more as more people who have maybe a marketing background Or people who have a sales background sales is always going to be in the work So performance based sales or performance based marketing is like you almost have no type of consultation fee And everything on the back end for the upside. I use these we used to do this for products like physical supplement products So depending on the margins and depending on the profits of a of a product Maybe the product does have a really really good profit margin of 50 60 percent for some of these supplements Fucking great, but they're not really good at creating funnels not really good at sales You come around as a performance based salesperson or marketer like hey, listen, I can definitely help you optimize this You already have something great going on. You have customers are already you don't have to pay me my full rate You can pay me like very minimal Like whatever it is and I'm going to take a percentage Of of the total revenue that comes in that I increase So let's say their revenue on their business is I don't know like 200,000 dollars a year and you come in So that's a base. They start off at 200,000 dollars a year You come in like I can bring it to a million dollars Then you take a percentage of the arbitrage from a 200 to a million which is 800 So depending on the percentage and percent percentage can be anything I I've seen performance bases as high as 50 They'll take 50 percent of anything that comes in from a low as 5 percent depending on the total volume of revenue that comes in So that's the third thing that one is not necessarily for everybody But who knows maybe you are one of those people that have these set of skills that you just don't know it I know a lot of marketers and big companies right now that all they do is they rely on that one stream of income The company pays them, you know, if you're a really really good growth hacker or a really good marketer senior marketer You're probably making you know starting at 90k to 120k in north america for a decent-sized company Obviously they you know They seem to leap talks about it the two greatest addictions is heroin and a salary and But you know what in tough times like covet you might get fired because If you're not performance based and you're just salary that companies that will fuck You know bottom line matters, but you have all this knowledge and expertise you can package that shit up and become a performance based marketer overnight so that that's three three things that pretty much doesn't cost you anything they can start Then we can get into the fun funky things where it becomes arbitrage sales, right? So gary v talks about this a lot I used to do this back in the eye the business for importing and exporting Believe it or not gym equipment a long time ago all forms and it was like very Esoteric gym equipment. So I was doing dumb bet and I was doing kettle bells Indian clubs ropes like back in the day when crossfit was just starting I was doing importing of this stuff from china and the arbitrage was fucking great back and not now It's saturated as fuck, but What gary v talks about is, you know, he's been going around in garage sales It doesn't doesn't mean you need to do the garage sales But look around in your area Is there places where you can get certain items fix them up a little bit and then resell them? I've said this before I have a friends I have a friend's mom who retired. She was a teacher and she loved working with her hands and woodworking So what she did is she went around is a little bit different covid But still I see garage sales happening with masques outside What she did is she made ads on kijiji and she went to Garage sales around Toronto and basically she got really old furniture And she had a nice shop in her like a standard garage in in her backyard And basically what she did is she? Fixed them up. She made them really really really nice and then when she went on etsy and she sold it And made a profit right so basically what she did is she took she bought a product for x Refurbished it right then sold it for y and took the arbitrage So that's another thing and this one costs you a little bit of money It might even cost you money people might be giving up free shit that you can fucking fix man But at the end of the day, it's another stream of income and I could keep on going on and on and on You know, these are just four things on top of my head But the bottom line guys is like hopefully covid has snapped people out of this like idea of like relying on one paycheck Like if you look at historically speaking, we never rely to one paycheck this whole idea of the Corporate corporate living or relying on this one salary. It is fucking new Like if you go back a hundred years families were self-sufficient like my my my parents generation They lived on the farm and everybody was self-sufficient. My dad had a woodworking shop My mom was a counten slash a whole family was farm life. So goats cows yadda yadda yadda Everybody was training with everybody. Everybody had multiple streams of income, you know It wasn't just like I did one thing everybody did multiple fucking things because there wasn't no multi cooperation They didn't rely on the government. They didn't it wasn't there. It had to do multiple fucking things To survive and so this whole idea of us Plugging away nine and five for the rest of your life on this one Fucking salary that you're addicted to and you're addicted to the benefits. That's death man. That's fucking crazy talk and so covid has Let's rewind the government So maybe it is a silver lining all this stuff the government has Forced people now to rethink the whole idea of hey Like this is this is crazy man. I can't if and if they if they're doing it now They're gonna continue doing it, you know, Pandora's box is open. So Think about that, right? The government has opened Pandora's box of stopping Europe And this has been going throughout the history of human civilization one of the many reasons why my parents left for me Gustav it was it was a communist regime and they pretty much stopped you from being an entrepreneur All right, they took my grandfather's stores. We used to have stores kind of like 711 stores we had back in the day and so they took them they came here to build their own businesses And so this is uh, this is a pattern that happens and I'll leave it at that guys, you know getting to multiple streams of income and uh start building up new skills and You know things will get better man. Honestly things will get better peace out