 Amazon buys Twitch for 970 million dollars according to a public statement by the Twitch CEO Emmett Shear posted on their Twitch website for everyone to read a few hours ago. Why does it make sense for Amazon to buy Twitch and not Google? Well, of course, Twitch had offers from both companies, but they chose Amazon because they were going to get more independence with Amazon than they would with Google. With Google, they would have become YouTube's little brother. But with Amazon, who has no YouTube presence, they can innovate, be their own independent YouTube competitor, and Amazon will support them, fund them with resources that they couldn't get on their own. Amazon has big deals and relationships, for example, with the music industry. They're already selling all the popular music on Amazon.com. It may be a simple step to get it licensed for Twitch live streamers in exchange for a small reduction in your revenue. It may also be very easy now for people on Twitch to stream about games that they can say, click the link below to buy this game on Amazon, because Amazon has an affiliate program that allows you to make a percentage of all sales that you generate whenever you recommend something through an Amazon affiliate link. So I think Twitch made this decision because they could maintain their independence. The CEO of Twitch publicly said that he will remain the CEO of the Twitch under Amazon, and the deal is a complete share buyout, which means Amazon will acquire all of the Twitch shares, and Twitch will maintain its independence as a wholly owned subsidiary of Amazon. Jeff Bezos is the CEO of Amazon, and he's publicly said that he wants to get into the gaming business, and now he has Twitch, which allows him to build his own potentially YouTube competitor, because Twitch also offers video on demand just like YouTube. It'll be a very interesting next few months to see what happens to the Twitch community now that Amazon is the new owner. Tell me in the comments below how it makes you feel now that Twitch is owned by Amazon and not Google. Alright guys, who am I? My name is George, founder of Freedom, and you've been watching for all Freedom partners, even if you have just 10 subscribers, and click the other videos like How Do I Leave Freedom to learn more? Click Get More Views to learn how to build your audience faster on YouTube. Click Get More CPM to learn how to make more money from your channel, and click Get More Music to learn where to get more music to spice up your videos. Click the first playlist to watch The George Show on Freedom. That's my show. Or watch The Anthony Show or The Alex Show also on Freedom. And we will grow together as a family, because this is the Freedom family. You are part of it, we are all part of it, and we're all growing together. So grow with us and partner with Freedom. That play now button right there on the video bar is all you need to click to get started. Your secrets, if you really look at yourself you will be speechless. What happened to being doctors and teachers? What happened to being your brother's keyboard?