A series of inspiring talks by thinkers from the technology, film, education and art worlds, exploring how technologies like augmented reality, 3D printing, and pervasive gaming are changing our understanding of the world.
ALICE TAYLOR Alice Taylor has been a pivotal figure within the UK digital media scene for over a decade, described by Next Generation Magazine as one of the game industry's 100 Most Influential Women. In 2011, she co-founded Makielab, a new kind of company, that uses 3D printers to develop network-aware, customisable toys and games that talk to each other. Before Makielab, Alice was Commissioning Editor for Education at Channel 4, where she commissioned many innovative games and media projects for teens and tweens, including The Curfew and the BAFTA award-winning Bow Street Runner. She also writes a games-centric blog called Wonderland.
TALK SYNOPSIS Over 95% of the western world's toys are made in the far East, shipped round the globe, mostly made from unbiodegradeable, unrecyclable plastic that will inevitably end up in landfill. McDonald's is the world's largest toy manufacturer and distributor. Mattel have been making Barbie packaging from virgin rainforest. This reality is broken. Can technology help change it? Will things get worse? Or better? Alice will reflect on trends and observations from the border between games and play, physical goods and virtual goods, Big Corp versus the factory of one.
"Improving Reality" is part of the PARN project (Physical and Alternate Reality Narratives) which designs, develops, creates, exhibits and analyses contemporary forms for storytelling in a pan-European context. PARN as well as "Improving Reality" is made possible with the support of the Culture Programme (2007-2013) of the European Union.