 Hey, how's it going? I want to show you how and why I'm using Active Campaign for my email marketing software. Okay, so what is email marketing first? Okay, email marketing is just sending automated sequences or emails to your customer list. Okay, so email marketing is extremely important because in the day of the age of data, right, the customer list is the only thing that you kind of own. Okay, you don't own your YouTube channel. Okay, you don't own your Facebook page. You don't own your Instagram page. Okay, these things, if the service provider Facebook shuts you down because they don't like you somehow or like YouTube, they suddenly like ban you for some reason, you cannot have access to your customers. Right. So email marketing is extremely important. And it's the entire backbone of your online business because you can basically email your list and generate money for free. Okay, you don't have to pay Facebook or Google additional money to get in front of your audience. Right. Okay, to be fair, like nowadays, email marketing is like 30% open rate is considered good. Right. So if you have a list of like 10,000 people, only 3000 of them will open up your emails. Okay, but like that's that's the tradeoff you got to do, right? You just got to write better emails. Okay, so email marketing is extremely important for that reason. Okay, and you definitely need it. Okay, so why do I personally use Active Campaign? Okay, let me show you. Okay, so like, for example, in this case study video that I have, so I run a marketing agency and I basically help businesses grow their business through Facebook ads. Right. So I'm using Active Campaign here. And you can see my opt-in form. And this opt-in form goes into my automation right here, which I'll show you later on as well. Okay, so basically I was looking at the prices and like do a lot of investigation because I like to investigate things before I buy. Right. So you can see here, right, Active Campaign, like when the contact size is small is actually a bit a tad more expensive than other service providers. So I was looking at get response as well as looking at Mailchimp. Okay. And like Mailchimp is like $25 per month at 500. Right. Which makes no sense because Mailchimp is like free for 2000 subscribers. But after a while it gets extremely expensive. So if you thought that you could still on Mailchimp, right, I would suggest you go and look at their pricing page first before you actually buy their premium plan because eventually you're going to have to buy the premium plan if you're going to do professional email marketing and run a real business. Okay. So compare that to get response. Right. Your response is quite similar in terms of pricing, but when the email list size increases over time, get response is actually more expensive than Active Campaign. Right. So and actually Active Campaign has more powerful automation features, which I'm going to show you in this video as well. Okay. So if you can see here, right, if I scroll all the way back and I want to grow my list size to big, right. So you got to expect your list size is going to grow. Okay. So for example, at like $75,000, you paid $299 per month, but there's no $75,000. Right. So let's just compare $50,000. Okay. Let's just compare $100,000. Right. At $100,000, you're paying $369 for Active Campaign and you're paying $499 per month for your get response. Okay. Minus 12 months, 24 months. It's still like more expensive. Right. So like you can kind of see, okay, if you pay a 24 months, it's cheaper. Right. But you can kind of see, right. That in terms of pricing wise, they kind of get you at the small amounts, but at the big amounts, it's more expensive. And then for Mailchimp as well, it's like, if I literally just go up to like $40,000, like it's already more expensive. So Mailchimp is actually not that cheap, I would say. Right. They actually have enterprise pricing plan and it's expensive. Okay. So that's kind of reason why I use Active Campaign. And specifically it's the website tracking that I use as well. So I want to show you that. Okay. So how do I, I want to go through a few things about Active Campaign, such as in any email marketing software that there are these. Okay. So let me just explain. There's like lists, list segmentations, which is basically you have people and emails coming into your list. Okay. And you can segment those people's based on different tags. Tags are things where certain actions that people take and then you can tag a person and they are basically in a separate list. Right. So for example, in my opt-in list right here, right? For example, if I have email and then I say, I ask, do you have, how much is your business making? Right. And then that, that tag right says, okay, 50,000, 100,000, 150,000. Right. So different tags, you can also segment your list into different tags. So people who have $50,000 businesses or $100,000 businesses, they are in different lists. Right. You can send them according to different tags. Okay. Forms. Okay. What are forms? Forms are basically these things right here and you can customize your forms to anything you like. So give me one second. I'll just go into forms. Okay. So forms are how you collect your email addresses and stuff. And if you can see here, right, I can customize my email address and the type of forms I want to put. So first name, last name, for example, I just want to drag and drop and I can just drag and drop my last name right there. If I want a custom field, which is basically a custom question or whatever, for example, is, are you, are you happy? Okay. I just press add. Yeah. Okay. I don't know where is it. It's a bit awkward. Yeah. Like you understand what I mean, right? You can put in a custom field and custom questions that you want to ask, ask questions. Sorry, that you can ask your customer before they opt in to the lead form. Okay. Hopefully that makes sense. Okay. Next one is website tracking. So website tracking is very important because I can, for example, if a customer goes to this page, so for example, if a customer goes to this page and I already collected the email, then I can send them a specific email sequence based on that. Right. So if I know, for example, in e-commerce, right, for example, if there's a product page that sells this highlighter right here, okay, I can send them a specific email sequence to people who have visited that highlighter page, right. So I want to educate the customer about how to use the highlighter, how much the pricing is, what are the different highlighters that we sell, right. So, okay, can you see how powerful it is? Right. So how I generally use website tracking is for me, right, I use it in my automations, which is what I'm going to go through next as well. Right. So people who have already booked into my calendar, they will go through a next page. Okay. And the next page is this URL right here. Okay. They will go into a page that will show my case study. Okay. So they will watch this video and afterwards they'll work a call with me. Okay. If they do not book a call, yeah, if they do not book a call, then I'll keep sending them emails. Okay. So if you can see here, right, if they have never visited this URL right here, which is the book a call page, I will keep sending them emails to like educate them about my service and product and tell them and like urge them to book a call. Okay. So it's, I don't know, this is just important for me, I guess, but you can see the power of automation and the features that you can do. Right. So if they have visited this page, but not another page, you can do another if else condition. Right. So if you can see here, I click onto this, how would you like to split this automation right here? People who have has not visited this URL right here, then I will continue on to this flow right here. Yes. Then I'll send them an email, right? Then I'll wait one day and then if they still have not booked a call, then yes, I'll send them a second email and so on and so forth. Right. Hopefully that makes sense to you. Okay. Other conditions that we have, for example, it's like and all right, select a condition. If they are in the United States, for example, then I'll send an email. Right. Right. Site and event data has not visited this one. Okay. Total number of page visits. Right. So for example, if they visited the page multiple times, I know they are interested in the product. Right. So I can keep sending in sending them things and you can see, right, you can be very creative in your automations and flows as well. Maybe I show you something else. Actions has not clicked on has forward has replied did not submit form waiting on goal. Right. It's in custom face in is in Facebook custom audiences. Right. So active campaign also connects with Facebook so that if they actually come into a custom audience pocket, right, you can retarget those people and send them specific email sequences based on that. Okay. So it's very, very powerful and you can try it out yourself. But basically, because active campaign is designed for noobs like me. You can basically customize your email campaigns according to what you like. Right. So you can see here, right? If I scroll all the way down and I just want to build something out for you. So for example, I literally just press plus, send an email, select my email, save. Okay. And then like email just immediately goes in. Right. So can you see how in a sense simple it is? Okay. Let me just delete this email. Right. Yeah. Yeah. Can you see how simple it is? It's a literal drag and drop builder, but for email. Okay. So hopefully that makes sense. Okay. The next one I would like to, I guess last thing that I'd like to show you is a manual broadcast emails. So manual broadcast is the same as literally any other email autoresponder out there. But yeah, it's just sending emails, but I want to show you how the page builder actually looks like. So for example, if I wanted, I just create a campaign right here. Okay. Then I'll put campaign name and for example, I'll put test. I put standard. Okay. I select my list right here. Press next. Okay. I'll choose a template from before. So for example, I use this template. I just put test, press continue. Yep. And so you can see here, right? It's okay. Avoid my cringey face, but basically it's a really drag and drop email builder. So like anybody can figure it out. Right. So for example, here, right, I have my image. I want to put a link to my YouTube video. If someone clicks this image right here, they will go and watch my YouTube video. Okay. Yep. This is just text, right? If you want to insert anything, guess literally drag and drop. So for example, if I wanted a button for someone to click, right, scroll a button, click here, watch video now. Okay. I'm not going to customize the button, but you can customize the button and you can see, right? It's very, very simple. It's very, very simple stuff. Okay. You can obviously create very fancy emails as well. Put in graphics, graphic designs, social links, like your Facebook and whatever, but I prefer to keep it simple. Okay. So this is just me. Yep. Okay. So you can insert your videos, line break, RSS feed. For example, if I insert a video right here, put the YouTube link. Okay. Then yeah. Okay. Then obviously you can also schedule out your emails. So if you are writing your emails beforehand and then you're sending them at a later date, right? You can come in here, you can scroll down, you press schedule, press on, choose the date, specific date. For example, if I want to send on the 28, 17, uh, 5, 558 at a Singapore time and then I can press finish. Okay. And then it will, it will send out whenever it is, right? So you can pre send your emails as well. Okay. Seven exit. Okay. So like, um, hopefully you get what I mean by this. And the reason why you need to really focus on email right is because it's going to be your most profitable channel. Right. If you don't believe me, you can go and find out all the internet marketers who do this. Okay. Like email marketing, you are able to extend the lifetime value without paying Facebook and Google and additional amount of money. Okay. They own all the traffic. It's okay. But all you're trying to do is to gather your, your customer list so that you can send them emails. You can advertise to them without paying Facebook and Google in the future. Okay. Um, the goal of the email list, right? Is because eventually if you want to sell your business, for example, okay, you can sell the email list together with it and your, your revenue multiple on your business will be many, many times full. And the reason why is that is because, uh, the access to the customer is the most important thing in every business. Right. If there's access to the customer, a person will pay for that. Okay. Not only that, for example, if you are a solo internet marketer or whatever, right? And then you want to sell, uh, info products or you're going to sell e-commerce or whatever, right? Or you want to recommend a cost affiliate marketing sort of thing, right? This is suitable for you because you can send, uh, your list, valuable information. And if they buy from you, then like, you can use email marketing as well. Okay. So hopefully this gives you, uh, an entire, um, sensing of why email marketing is important and how you can use it. And like active campaign is just like the software I use, right? So if you don't, if you want to use something else, like you can go ahead. Yeah. But personally, I use active campaign and, um, think of it as a rent. Okay. As rent on the internet. You don't pay if it's girl rent, but you pay virtual rent. Okay. If you have any other questions, like really regarding active campaign, uh, just let me know. Uh, yeah, um, yeah, really, just let me know in, uh, down in the comment section below and, uh, yeah. Okay. Hope to see you soon. Um, yeah, that's pretty much it. Okay. See you in the next video.