 It's the mat work. Narrative for an artist and like how important it was and like how it's separate from a brand but it ties into what your brand is. So um I kind of like went back and looked at some um certain artists like that may not be similar to me as far as music but they have like a narrative that I would like to kind of incorporate into my brand um and honestly the main one was like Russ because I really like um the underdog kind of story that he tells with um you know with everything but not not with the air of arrogance that he kind of brings with it so um I was wondering if you had any suggestions for like ways to kind of convey that message of um you know trying to come from the bottom as an underdog kind of thing um as a producer slash artist. Yeah I think I think of the like the simple answer is convey it and all of your content and even the way that you can talk to your fan base. So the the way that Russ gets it off the most is through I would say through like interviews and like doing like his own live so I mean like pretty much like putting out video like you see like we break it down to that point you know the most about Russ because the press speaks a lot. He talks about certain stuff that lets you kind of put an idea of like this is who that person is and then just I think the types of things that he speaks on is what's kind of giving him like that hope you know King of the underdogs type thing that he's really around with now um like how to convey that I don't think it is that straightforward because I like I couldn't tell you how I couldn't tell you specific content that Russ does to kind of put that out kind of like is that everything that we see from him um so I think like a lot of that just comes back through grassroots or ground level like content that feels like a face brand of you like starts to deal how to be able to put people to where they can put like your face to your name because it's a very like face brand with content people know what you look like right like very like we think of like Metro I don't know like San Diego like there are certain producers that are out toward their recognizable as people and they're recognized by people I think that kind of plays into it and then just as you build people off of that who like who don't care about that like care about who the producers and stuff like that and you just start to speak a lot and talk a lot and engage in the tone that kind of okay he's a real confident um he also gives our information that's you know helping the underdogs or I'm trying to think of how to like simplify in a way like a kind of general but like I think that's the that's the best way to explain it. I have a suggestion on how you can maybe relate it to generality of you could possibly the narrative of the industry like the major labels versus independent so you could be like oh I'm independent I'm the underdog I'm an independent artist fighting against these big makes the labels you shrewd for me because I'm the independent underdogs. This rapper in Miami Puyah yeah yeah he used to call himself underground sum shit uh under underdog some shit but he I think he would have songs called like underdog whatever so you could possibly check him out and see what he did because I think he rocked with that narrative and he would he would he would say like oh fuck labels I'm never gonna sign fuck that shit and he would rep he would kind of rock with that narrative of like independent versus industry. Right right and that's that's um like a really strong like sense that I want to kind of push like not necessarily specifically like independent versus industry but like how please big thing is like I can do this like whether I got the machine behind me or not kind of thing yeah and um yeah more humble like yeah yeah I was um actually thinking about we're not thinking I'm like 99% about to do like mini podcast series because I saw like um on one of Sean's videos like some months ago I had caught and saw like um how is it growing for my media and it's a good way to kind of connect with fans because um like we're all kind of fighting for attention and a lot of music listeners are going over to like the podcast space now and so um I was going to do like a mini podcast series that kind of like um giving more details and stuff about myself because a lot of people DM me like yo who are your influences yo what made you get started and I'm like well I could just kind of cover that with this and um yeah and also kind of like explain some of the music like have um guests on there that are like feature artists and stuff like that and kind of tell the story behind it because um but I didn't want to be like too underdog in that like because my story is kind of that like coming from like being homeless and you know all this dirty shit that happened to me where I had to like start over I didn't want to like keep beating people over the head with it where it's like all right it's episode three and you know now I'm telling you guys about um what I'm working on next but first let me remind you yo when I was homeless you know what I'm saying like I don't want to go too hard you know what I'm saying a lot of that is just like you know what I'm saying like don't try to think of your brand as it's just like a straight it's very straight it's straightforward that like your brand literally should I think people around like your personality and stuff that you would really talk about and generally feel about like that is a part of the story but it's not part of the story so you know what I'm saying just like in real life you wouldn't talk about that all the time the content you put out to the band should be the same way you know what I'm saying like if it comes up to the conversation if it's a driving point of a story or something that had to do with the song and yeah you bring it up and talk about that's how you let fans know but I agree with you like if it has nothing to do with the situation don't feel like you have to bring it up in my mind because that's I think those are the best ways that brands to build these different parts of the story or either drop them real or do different things in content life you have a song a line in the song is uh let's say you have a song that you worked on that's talking about it and like you said the podcast and where you break down the backstory behind so then people know what influence is part of the song what influence the story that is the song and then you have I know like a visual down the line you know what I'm saying that kind of portrays it like that's that's kind of how brand brand stories get told various kinds of stuff like you spread out to different people but you don't always talk about one thing right right okay but um that that really gave me um what I needed to hear because I'm like that like I want to I want to give this message but I don't want to be annoying with it to where like people don't be like oh yeah that's that's even if they like me like oh that's that one dude we're always talking about such and such thing you know and kind of working that line but um you saying it about like treating it like conversation and talking about what I would naturally talk about actually makes a lot of good it's the mat work