 Hey everyone, my name is coach Rob DeBoer and whether you know me or not, there's a good chance You know the person that sent this to you This has been several years in the making before I've ever actually done a video like this and it's a very proactive video based on Gosh the bat the past six seven eight years of my life in business, and I'll tell you why I Was privileged to be a part of a company We had access to some exclusive patents we had to figure out how to make this Nutrition technology palpable so people would actually use it but also cost-effective Fast-forward several years. I guess this is now going on our eighth year Prove it the kind of category King when it comes to exogenous ketone supplementation has now done, I don't know over a billion dollars in total sales multiple country release and The reason this is long doing the making is because I was never really proactive in This business model in other words Call it network marketing multi-level marketing social networking Whatever you want to call it. I called it, you know One of those pyramid amway deals where the guy at the top makes all the money I've come to realize this is a very real product with a very real consumer customer base that is residual Income over time and the reason I'm reaching out is because I used to be part of the health fitness nutrition industry And I've seen the exponential benefit this can offer to a business owner So we're we're speaking to a very specific group right now And this is people that are in health fitness nutrition that also have the entrepreneurial spirit But the heart to truly help people I don't think anybody gets into health fitness nutrition or personal training. My background was personal training and athlete training I had my own facility and The goal is to pursue what we love, but there's nobody becoming rich and Buying back time in that industry and so we're always looking for opportunities And I think we've got a really good one like I say this is multiple years in the making before I Realized let me look back over the past few years and how real is this income coming in and What I came to find is I Have a very residual customer base Without a bunch of promotional volume. You'll hear that in this industry Is it promotional volume or is it real volume because I never really pursued the opportunity? What I've done is create a customer base of loyal customers and then educate them on this product Now, let me jump through the hoop of the product Let's assume we have real patents a real product that stood the test of time over the last seven eight years That would never compromise your credibility and creates Greater compliance for the end user your customer your consumer your member your athlete Your sphere of influence so let's just We've got a real product with a real benefit with real application to everyone that is part of your very real business the reason this is so important is because We now want to scale this we want to reach out and be proactive and find people that you know what I would love a Different means of revenue or income that doesn't compromise my credibility in the space that I've built so hard to make So I brought on a couple of friends Dustin Schaefer is Someone that by default he had to pursue the ketogenic diet. Let me be very clear This is about a drink not a diet I do probably the opposite of keto But because our product is an exogenous ketone product people oftentimes write this off immediately and make that mistake I don't want you to go there. I want you to assume for the sake of this conversation This is much more than you think it is and it really would apply. Let's just agree Okay, you can talk to me about the science and validate the credibility after the fact so assuming that is true I want to go show you what you can do Dustin you were kind of on the opposite end like you didn't have to go create this Customer-proof Ideology you actually pursued the opportunity. That's why you turn this into a much bigger business And now we're coming together So if you would share your story number one your experience in the industry But also number two why this might make sense Someone and then I'm gonna bring on my great friend Michelle Smay who is actually the first crossfit box up in Canada That actually came on board and if you're looking for a skeptic Michelle and her husband John the Smays were those skeptics So stay tuned Dustin. I'll throw it over to you. Okay. Thanks, Rob I'm super excited to be on with this especially in the health of fitness industry because I think there's a big gap When I was 30 years old like Rob said I was not well I had some autoimmune issues and some sicknesses and I had to pursue the kid like diet And at the same time I realized my body was breaking down and I'm like, how can I do this job this fitness job forever? I was looking for a wife I met my wife at the time didn't know it yet and I want to have kids I wanted a family. I wanted to buy a house and and I started doing the math and realizing that Trading time for money only me. I did group classes and but trying to find ways to make extra income I was limited. I wasn't gonna be able to retire where vacations were gonna be tough Buying a house in Southern, California was gonna be a mountain to climb and I started pursuing other ways to make an incomes And I didn't know where to begin to be honest because I'm a health coach, right? I'm a MAT specialist I was I studied under Charles Paul Quinn of by a PCP coach a bio signature practitioner and and personal trainer And I I wanted to help people but yet I knew I needed to make more money I had a little bit of entrepreneur spirit. So for five years, I legitimately was looking at every opportunity I start looking at franchising and realizing that's a high cost and a lot of work and you may not get a good return on it I started looking at online coaching I started looking at buying my own gym and getting my own trainers on board Because I was I had my own gym, but I was just myself, right? It wasn't a bunch of trainers that I had the baby said and so I was just in this weird place And nothing seemed to make that much sense for five years I spent a lot of money Investigating and looking for opportunities and what was interesting for me Rob is that when I was 35 years old? After five years, I actually stumbled on network marketing. Now. I didn't join anything. I was the first company I got introduced to I was not very enthusiastic about the products But I was interested for three years Rob I investigated this industry because I didn't know a lot about a lot I know people have been told a lot about community-based marketing or network marketing or MLM or pyramid schemes I'm like, I don't know any different. So I actually went to my one of my my mentors He's one of my clients who's a very wealthy man And I asked him I go what what do you think about this and I was surprised But he was very much behind it and he gave me all these you know Articles and things to read and he goes the biggest thing I want you to tell you goes it's a business It's a real business He goes they're not a scheme. They're all they've been around for a long time He goes they're a viable business because you have to treat it like that He goes don't just try to try something you have to do it and that was the best piece of advice I got Robin and so for three years. I investigated this industry. I found prove it I found this product in this company in the most random way. I had a guy who's very heavy guy unhealthy man At least physically mentally he's very strong Introduced this to me and it's forever changed my life because I knew I needed I needed the community to be part of I need a team. I needed mentorship because I'm not really good at sales and selling I needed to know systems to follow and I really needed to stand behind a product that I that wasn't going to tarnish my Reputation that I could stand behind with all this amazing research. So that's my story and it's forever changed my family's life We now live in Northern California. We have multiple homes and we travel the world with our family and our kids and I didn't expect to To go full-time. I didn't expect to leave my career in my day-to-day practice. That was never my intention It just happened that that then end up being my path now I want to help trainers and coaches and health practitioners around the world do the same thing to whatever level they want to do it at You know, it's interesting Dustin a few things you said number one I think oftentimes the resistance is Not so much the message but the messenger and I'm grateful that you actually listen to a messenger That didn't look or represent the message, you know, when we're in the health fitness nutrition industry we kind of pride and hang our hat on credibility and Compliance and when someone heavy out of shape or overweight approaches us with something in our industry Remember we're in the industry. We have a lot of pride arrogance ego We already know it all and so it's interesting to know that you ran with the message not based on the messenger So I don't want anyone to make that mistake. Maybe someone forwarded you this video and They're working on becoming better, but they're not yet there Hopefully we're delivering information that can add value number one number two Dustin you mentioned You know, you didn't anticipate on doing this full-time, but I think scalability is fascinating to me I owned athlete performance center. It was actually I'm so prideful. I called it Rob de Boers athlete factory I was a former two-sport captain universe South Carolina football baseball I did strongman bodybuilding I played pro baseball for a number of seasons and then ended up kind of planting my flag in Columbia, South Carolina Carolina training athletes from top Warner kids to NFL combine prospects and everyone in between And one of the things I realized is I'm kind of stuck on this small scale I'm not going to expand into Nebraska where I'm originally from How am I going to build business or generate income in Iowa or Wisconsin or Arizona? And I think that's one of the things that's fascinating about this and the reason I say that is I shared this message of ketones with carbohydrates now that's an oxymoron eight years ago, but it's a very real scientific methodology now for athlete performance human optimization and everything in between and I reached out to a buddy of mine who was Resistant, you know, I like carbs. I'm not going to give up carbs and I said Shane His name was coach Shane frills in Texas Long story short Shane was in a relationship with someone that lived in Canada They were a member at a CrossFit gym next thing, you know, Shane and I are sitting on a cold concrete floor in Collingwood, Ontario, Canada The CrossFit box. What was it CrossFit? Mazamo, you know, and John smay so Michelle I know we kind of brought you on here spur of the moment But I just want people to hear your experience, you know a lot of times We aren't open and maybe if I was just an out of shape overweight member You might not have listened, but Shane and I both had some level of credibility You guys certainly weren't sold, but at least you had an open mind And I think that's the purpose of this presentation is just have an open mind to have an extended Conversation and I want you to share where that conversation has since gone just starting from the beginning when Shane and I arrived All right Well, thanks for having me guys. I'm super excited to share our story. So as Rob mentioned, John and I I've been in the fitness world for over 20 years in personal training and then my husband and I Opened a CrossFit box, which we had for 10 years and then moved entirely online just recently But I did first find this product online about six years ago. I saw somebody saying that they were drinking ketones and I knew About ketones from the fitness world from doing physique and bodybuilding shows. So I Knew that this was at the time. I said, it's definitely not legit But I contacted the person because I Wanted just wanted to know a little bit more about it. I had also contacted one of my mentors She's a really good friend of mine, but she also has A degree in science. I'm like, hey, we heard of these drinkable ketones And she's like listen if this stuff says what it Does what it says it does and you guys legit need to get involved So we were closet ketone drinkers for 30 days We bought the product didn't tell any of our gym members because it again, we didn't want you know our credibility to go wayside and We blood tested every single day because I we truly did not believe that this product would work and It was legit. It was totally legit. It is totally legit and definitely rooted in science Heather is actually the person I'm speaking of she came and sat on the cold floor to listen to Shane and Rob because I'm like I want you to listen to these guys and like I don't know if this is like still not thinking it's it's real And then from there we started bringing the product into the gym and we would just put boxes up On our shelves, but we would do regular transformation challenges in our gym And we would talk about ketones not the keto diet because that's not the type of transformations that we were doing with people we were doing transformations that were sustainable and ketones allowed them to almost get immediate overall results and kept them kind of on that track to where they needed to go so it was always a great starting point for people and They knew and believed in us so it was easy for us to share it with other people Now I love that. I did not get involved for the opportunity I was selfishly thinking of just John and I we needed these ketones for us for Muscle mass, you know with all of our training and recovery that is slowly what I was thinking about and Over time it's been six years now as we started to earn more income We it actually allowed us to have more free time and invest and give us the confidence to invest in other people to run our gym to run our other business I Love it. You know what's interesting is You were very quick to point out look we didn't do this to pursue an opportunity and then you hear here You are six years later What Michelle didn't say is this led me into multiple different CrossFit box They ended up getting into a box out in St. John's and another box in Canada and now they're down in Mexico relocating their lives and The reason this is important is because number one We'll talk about the product at another time In fact Dustin and I have done a whole series the top 10 objections from the health fitness nutrition industry because they were our Objections well, I don't want to do the keto diet. Why would I drink ketones with my body can make them? You know, I believe this is a fad or I don't like the network marketing model or whatever it is We've already covered all that the purpose of this is The ability to scale and create compliance in your current customers Like think about that. Is it the ketones? Is it the coaching? Is it the programming or is it all of the above like your coaching and programming is providing your revenue? But what if it were the ketones that created compliance for them to continue coaching continue programming number one and number two Here's what we found that happened naturally Somebody has success and they call their sister that lives in Des Moines, Iowa Well, I don't have any friends in Des Moines, Iowa I didn't have any friends in Canada and I certainly didn't have any friends in Canada that were owners of CrossFit boxes So the reason I think this is such a powerful conversation for entrepreneurs in the health fitness nutrition industry is Over the past eight years. This is just three examples of people that have learned to scale Number one based on customers number two Dustin was pursuing an opportunity. How do I go do more? How do I buy back time? How do I leverage think of this my time effort and energy? What if you had someone to come alongside with you and say hey if we promise this will create greater compliance among your members your athletes your customers your your body of work and It will never compromise your credibility based on science and patents and exclusivity and an eight-year track record with specialist renown throughout the world What if we could come alongside you and show you what we've done? Maybe it's just you starting off with Michelle. Hey, this is for us We just want to experience this we want to see what it can do for us or maybe it's someone like Dustin Hey, how can I go scale this without a really big investment or maybe it's someone like me? How can I go prove this? Creating compliance and credibility amongst just a bunch of customers That's what we have to offer to you and I'm so grateful that you to join me Dustin I'll throw it back over to you for any parting words if there's anything I miss but our goal is real simple We want to engage you in a deeper conversation With no strings attached no getting in gotcha. Oh by the way forgot to tell you this We didn't mention that no We just want to have a deeper conversation to show you why this works every time for everyone that follows a real system And we're just three eight six seven eight year examples that can validate that for you You're muted. Well, thank you Rob and Michelle I would just end it with this is that you know all of us have this big heart to help more people We know that our world right now that the youth of our countries are The first time in history are not gonna outlive our grandparents the first time in history So if we don't make a change that's bigger than just the 10 20 people that we're seeing on a regular basis or maybe 150 if you own a box We have to do this together and what my passion about now is how do we find more like-minded people that are out there trying to Pursue a message we can all agree upon a few things right eat cleaner healthier foods eat less processed food eat less carbs and sugars In excess right we us three will agree that ketones should be a part of that because what we've seen Scientifically and metabolically in people's lives and we can stand behind that we work with vegans in all around the world I work with carnivores I work with we work with them all and the one common denominator is ketones can play or will play a huge role in their long-term success So if you want to be part of a big mission of let's really change the health of our country And the way to do that isn't to start at the top the way to do that is to start with your clients yourself your family and Start getting better today and become the example for everybody out there and I know as a trainer I was struggling myself just to stay healthy because I was burning the bridges at both sides. I was I was overtrained I wasn't sleeping enough I was trying to get through the financial struggles and I wasn't serving me the right way now It's changed so much so I would say get back to ever share this video with you And you might get back on a call with one of us Definitely dig into some of the videos that we've done and be informed utilize our products and let's go change millions of lives Around the world. So thank you all appreciate your up. Thanks Michelle Thank you guys Michelle say hey to coach John Dustin. Thanks for jumping on and again guys Just want to encourage you get back and have a conversation with one of us or whoever shared this with you Let's get your questions answered. No pressure. No get in. No gotcha Let's just have that open dialogue and conversation and see where it goes. Thanks so much. We'll talk to you guys later