 All right. So Tara here has a podcast called Hungry and she's mostly been talking about intuitive eating. And now she would like to bring other relevant topics really they're relevant right Tara like they're, they're not out of the blue, but they're still within the realm of, you know, like you're wanting to bring in topics about body image and things that people who listened to your existing podcast would probably be interested in. Let's put it that way. Yes. Okay. Yes. So that is a simple case where and the question is whether or not she should rebrand her podcast. Or start a new one or or start a new one. Right. But the thing about starting a new podcast is you will have to, you know, the question is where are you going to keep the archives available to people who've to people for people to find it over the years. Because if you keep the archives available, it probably means you have to keep paying the podcast hosting service for the old podcast right because, you know, so otherwise if you stop paying the podcast hosting service then the the the archives are no longer searchable or or downloadable et cetera. Okay, so if possible stay with the same podcast you already have an audience rather than like relaunching and building another audience. So you could you could simply keep going because it's relevant topics. And the way I like to brand or rebrand is when it becomes painfully obvious to me. But when it becomes really obvious to me that I've now shipped it to a new brand, then I rebrand at that point. But I until then, if it's related, I just keep going with the same brand. So, yeah, yeah, and and when you rebrand, you could relaunch, you know, the same podcast the same archives, just relaunch relaunches a new name and yes the old podcast episodes still say the old name that's okay. You know, so so so that's that's a simplest way of doing it. But yes, you could technically launch a new podcast but just keep trying to get the old one, because people do find over the years. And just overall like back to back to what I always say about brand is when it's if it's possible to use your own name. That's always my favorite brand because you know you get into these situations where it's like. Yeah, I am Tara Whitney and now I'm going to talk about, you know, how to train cats. And I can't because the podcast is called hungry doesn't make any sense. Well yeah, cats are hungry and you can train in that way. No. So, so, yeah, so this is why I really like that so I could take my existing podcast to call it the Tara Whitney show. And then talk about. Yes, whatever there aren't any Tara Whitney's out there that are doing podcasts. There probably are or will be because your name is not that I mean these words Tara and Whitney are not super unique. So I bet there already is or will be. But you can, well we should Google it probably whenever you're starting you know you want me to brand something you should definitely Google it including your own name. I mean I'm sure you've Googled your own name and what's been the result. Yeah, yeah, I am on the first page which is nice. That's awesome and if you Google Tara Whitney podcast. I'm sure. Yeah. Yeah, you know why this is really relevant to the Georgia's because I'm getting ready to. I'm, I'm really going hard at publishing my book this year my second book which will have a completely different name so that's the other thing that's in the back of my mind is like, yeah. I don't think I sure everything is a brand, you know, but I don't think books are really brands until unless a book really goes bonkers in terms of the sales and it really like becomes a thing you're known for that yes by default that becomes your brand, but books can be, you know, yeah, doesn't have to be anything close to your brand name. Okay. Yeah, that's really helpful. Thank you. Thanks.