 Can there be malice intent around rituals? And if so, what would that be? Like anything, it could be abuse, and that would be a message. Designers have often been those kind of cultural intermediaries, cultural interpreters, to create objects or experiences that can connect people in really meaningful ways. Any of that material that you use from what matters to people, you have to handle very, very carefully because you're now curating experiences for people that's using things that matter to them. It's about doing it in a really respectful way for the people who you're designing for.