 Okay, so this first call kev is again going over the basics, but just really touched on the most important things that you'll ever click on because as you come to this as manager, it can be very, very overwhelming. And as you mentioned, it's all trial and error, unless you know what the hell you're doing. And then that's what we're going to learn we're going to learn what to do right now on this call, because at the end of it, at the end of the day when it comes to this whole platform. There's only seven things you'll ever click on buttons tabs whatever you want to call it but there's only seven tabs you'll ever ever click on. And so we're going to bookmark those so you can have them up in a folder and always be able to reference them right away you want to be able to get to them right away. And so this is one of them. So let's start here. And also one, one thing to you want to make sure you're always in the right account so that that drop down up there at the top where it says Kirk Mason, that one one two four nine. Is that the account that you're running everything out of. So, there's a person in Los Angeles area she's someone of a Facebook person. And so I didn't really want to create a Facebook profile for myself, but I need to have a business account. Okay, this is something fictitious, but it's tied to my business account which is Kevin my vet. Yeah, for sure. So, so that's the account will work out of that one. And then real quick before we dive into it. All those blue, all those blue blue, blue, blue, you know tabs are little toggles or whatever you want to call them. Those ads are off, but what you want to get in the habit of is shading them to gray. They completed whether they ran its course on the budget or whether they ran it ran its course on the on the date, and they're and they completed they're off, but but getting the habit of turning them to gray. So that first one or that third one down sellers in Los Angeles, like on that completed $10 daily. Let's just let me just show you how to do it so turn it a gray right there. So we've got three tabs. So, as we go through and learn more it's always about these three tabs, right the tab that you're in now is campaigns, the middle tab is ad sets, and then the third tab to the right is ads. So as you click on that green button and you go and create an ad, everything is in these tabs. So this campaign tab go ahead and shade that one to gray, that blue one right there go and click that and shade that to great. And then click on the middle tab, shade it to gray over there in the middle tab. Yeah, click on that middle tab right there. And then shade that one to gray. And then let's click on that third tab and shade that to gray so that blue right there that blue dot click that blue dot. Yeah, the blue dot click that one. And then and then click on the third tab to the right ads for one ad set click on that one and shade that to gray as well. That's how you fully turn off an ad. Like it's off like you're not spending money on it or anything but you want to be able to come into your dashboard and you want to whenever you see blue you want to know that that adds on whenever you see gray, you know for sure it's off. But when you come in here and you see a bunch of blue, it can kind of get confusing you'll start seeing blue and those blues are off but then you have other ones that are on and it's all blue. So now you're trying to figure out okay which ones are really on because they're all blue. You know what I mean. So so again the habit of shading them all gray when they when they're off shade them all to great. And then all you do is just X out of the one selected at the top of the blue on each tab. X out one selected one selected one selected and just and then and then yeah click out that third one to the right that one selected. And then and then just come back to that first campaign tab. So that blue one selected click X off that one to the right, right above. I can't see it because the cat. Oh yeah move that you can move that thing out the way get that way out the way. So now come back to the first tab. And that's just what you want to do later on like come in here and shade all of those on each tab shade them all to great. Because again as you start to run active ads you're going to get confused on which one is really on. Okay, so this is doing quick recap of this so like basically let's let's do this one so you go like this shade to great to click on the middle tab leave the box checked. Click on the middle tab shade that to great. And then click on that first tab and shade that to great to the to the left from the first campaigns to the left. Right there to the left. So you turned off that one. And now turn on go to the first tab campaigns the first tab up. Yeah, click right there. And then shade that one to to to great. So you just want to start doing that with with all of them. Okay. I have to go to this one and select this as for one answer. So you'll you'll start with the first one with campaigns, you'll, you'll start on that one, and then you'll go from from left to right. So this fourth one down lead generation for condo long, long down. You'll start here you'll shade that blue to gray. And then you'll go to the middle tab, and then you'll go to the tab to the right. Okay, so all three at the top right. Yes, the tabs yep campaigns ads that's ads but you start with checking that or start with that blue and shade that blue and a gray, the fourth one down. This one. Yeah, so shade that to gray, and then go to the middle tab. And there it is there again shade that to gray, and then go to the third tab and shade that one to gray. I see. Yeah, and then you can just X out one selected one selected one selected yeah from from from right to left now we come back to the left perfect perfect hit that one. And then now click on that first campaigns tab. Because you're in the third tab. So click right there. And then and then you can keep going down. Oh, I see. Okay, perfect. Okay. Yeah. Okay, so so here's what we're going to do we're going to um, and then also whenever you see that blue button in the top right review and publish for you always want to clear that out. So let's take a look at what's what's what's their pending or what's stuck whenever there's an ad that stuck, then then you'll see that that that publish review and publish blue button lit up. So right here it's just telling you you have one ad with errors, items with errors may not be published. So it just gives you a go to check the box to the bottom left try to publish items with errors and then hit the green one. Actually, so it's not it's not letting you yet. So all we got to do is just turn it off we got to just turn it off. I don't know which ad that is but go and click on fix air. Yeah, click on that. And now I'll actually bring you to where. And if anything this is the third tab. So over here to make edits to the ad budget and schedule. Okay, so it's just the calendar, the budget and schedule section of your ad set and change the end date. So, so anytime you have any error, whether whether it's the date whether it's it's the credit card whether it's your targeting whatever you'll just see you'll see it there in the top right. So in this case, if you click on so so our tabs it's all about those tabs right it's all about those tabs, but those sections are also right there in the top. So you got sellers in Los Angeles 90016. And then the second one down you have sellers in Los Angeles. And then the second one down right there where the red triangle is that to the left, up left that that that right that those are attached to the left. Those are tabs right there to the left up there at the top to but to the left to the left left left right there down right there those are three tabs. So, right here we're in the third tab, and the third tab is the ad. So, what it's just telling you is it's telling you that the date so click on the top in the middle sellers in Los Angeles. That's your second tab. So this right here it's saying that the date has already passed like let's scroll down scroll down. Let's go look at the calendar. The date is just a little off right here. So September 1 to September 8. So that's, that's, that's what's what's going on with this one so all we want to do is just delete it we're going to delete it anyways, I mean or just fully turn it off. So, and that's why you have those errors because the dots are still blue. So it's still picking up, it's still picking up that you're still trying to run this ad. So we want to make sure that they're gray we want to fully shut them off gray gray gray gray gray all across so let's just exit up here that's fine. Let's exit out of this and then you'll just later on just come back in here and and and turned all those blues to gray. Okay, okay, so exit right there. Okay, perfect. So here's what we're going to do let's start now so it's all about knowing what to click on and where to click on everything so I'm going to have you bookmark the most important pages and as we go into our next calls, we'll go into all of those pages and really really you know deck them all out and put everything we need to put into them but I want you to bookmark them right now because again they'll be the only pages you'll ever need to know of. So let's bookmark this page it starts here and let's create a folder at the top. Can you create a folder at and do you have a bookmarks bar at the top where you can bookmark stuff to bookmark is this right here. Yeah, but what we want to do we want to create a folder. So hit that yeah in fact you can do it there and then let's just go let's go new folder click on click on more click on more right there and see if you can. Yeah, new folder perfect right there. So hit new folder, click on new folder and we're going to name this one ads manager, and we're going to dump a bunch of stuff inside of this folder. So this is your ads manager folder, and you'll always be able to you know, refer back to this for for all of your ads. So as manager FB perfect save. And then what we're going to do is we're going to. Okay, so hit that check or hit that star again. Let's see. Let's make sure it was in there. Perfect. Okay, perfect. So now we're going to name it now we're going to name it and we're going to name this one dashboard. So it's in the right folder. Let's just rename it. So take away the ads manager manager ads at yeah take away all that and just name it dashboard. This is your dashboard. So you'll always be able to get to this real fast and just go to just go to hit done. Okay, perfect. So now what's really really important to man next to bookmark is our billing, but but but also knowing the billing date, knowing when you're building date date is because the last thing you want men is to wake up and Facebook you know slaps your credit card for a fee that you weren't expecting like that's happened to me many times that's why I think it's important because you don't want to be surprised with the with the Facebook Facebook charge. So click on those dots to the left in the top left you see those dots right below the home. Yeah, there you go. Let's go to billing real quick knowing the billing date is very very important and then and then making sure that that credit card that's on file is always good because Facebook ads it's like a click on payment settings to the right Facebook ads is like it's like a damn credit report man it's not in a way where where there's negative marks for anyone to see you know discharges or anything like that click on payment settings in the top right. But but but when you start missing payments or when a credit card fails. Facebook kind of slaps you in a way where they lower your threshold and they like right like right now. I don't know what we could see what your threshold is click on manage. Okay. So your threshold is 75 bucks and you want to keep it there like like for example not knowing a credit card billing date or maybe not having the right credit card on file. And if that credit card fails when that on on your billing date that threshold goes down to 25. And then all that means that you start getting a bill every 25 bucks and if you don't mind that then whatever but but I don't I kind of rather have one bill a month and that's on your December 31 for example. But but if you miss a payment, then that that that threshold drops and you'll start getting a bunch of payment payments every every 25 bucks, which I kind of don't like. So that's that's fine right there 75 bucks leave it at that X out of that and just bookmark this page bookmark this page know that credit card that's on file know your billing date every 31 and just call this one billing. If you ever need to change that card you can do it right there. So let's let's name this one billing. Let me go inside this folder. Yeah, that's the folder as manager FB. So how do I enter the folder. It's already there. It's already there. So all you gotta do is just rename it ads manager just name it billing. Perfect. Okay, cool. Now what we're going to do is we're going to go into go to click done. And then let's click on the dots to the left and let's go into the business settings let's make sure all that stuff is up to date. And this is all the important stuff before we even learn how to run these ads you got it you got to have all this stuff in order so yeah business settings. And let's go in bookmark this page right here as well. So in here, in here is where you can always add yourself to different pages yeah name this one business settings that's fine business settings. And then let's click on, let's click on add accounts right there. Towards the bottom in the middle to the left add accounts, click on add accounts. Okay, so adds account disabled all add accounts owned by this business account are disabled and new ones can't be created. Okay, so hit that, hit that drop down right where it says your name. See how, and this is another thing to as you navigate Facebook. Sometimes they'll throw you a lot of times they'll throw you in a different account. And so you'll always want to come up here to the top hit that drop down and make sure you're in the right account. And by default it just threw you back in the Kevin one when we should be in the Kirk one. You see that. Yeah, but the Kirk one I don't want the Kirk one is fictitious doesn't matter or no no not at all that's where you're running everything out of so let's let's let's stay in there then. So, yeah, so the Kirk one going to hit that drop down hit Kirk. Yeah that's where you're running all your all your ads out of so it's this one that we need a bookmark. So, I thought we was running the ads. Oh, there it is. Okay. Yeah see so Kirk is where we want to be at. And so let's let's go to the folder real quick where's your where's your folder at the bookmarks folder. I think we might have been saving a few a few of these pages in the Kevin account when we need to be in this Kirk one. Here's a folder. Hit. Actually, let's X out of that real quick. Where's the hit those hit those three dots to the right. Those three little dots up above on your browser up right there hit those and go down to go down to where's your bookmarks go down. Favorites. Yeah, see if it might be favorites. Okay, so where's the ads manager favorites bar. Scroll down and scroll down and see if your ads met if your folders down there a little further. That folder should be at the bottom. Okay, so let's let's grab that. Okay, so click on it. Okay, so let's get let's go ahead and hover over you don't got to click on it but but scroll to the left and hover over hover over business settings and right click just right click and delete it and then hover over dashboard and delete it. And then that third one to ads manager. What about billing. It might be billing to because I think we were in that we're in your Kevin account. So let's go ahead and yeah we'll just go to do it again delete it. Yeah, we'll do it all over again it's no big deal. So let's let's let's get out of here and let's just bookmark right here so we're in Kirk Mason we're in the right account we got a bookmark this one bookmark this one name a dashboard. So let's just click on the dots to the left and let's go to audiences now we're going to get into some details. So, this right here man is is where your ROI is really at with Facebook advertising let me just make that clear like your, your ROI is going to come from retargeting these audiences. We'll get more into the audiences on call number three. But that's where your money's at. It's when people are watching your videos and or when people are landing on your pages. So if you're running an ad and I click on that ad and I go over to your page to give up my name and email because I'm interested in a listing or I'm interested in a seller guide or whatever it is. People who are landing on these pages need to be put into a bucket. Each each action whether you're watching my video you're in a bucket, whether you're on my landing page you're in a bucket whether you schedule an appointment with me on my online calendar, you're in a bucket, these buckets are audiences. So as you start to run ads you're going to always retarget these people or exclude them like for example if I go to let me share let me share my screen real quick. Let me show you show you this real quick as an example. These custom audiences are the most most important man. So for example if I'm running a Facebook ad and you click on that ad let's actually let's let's let's go to the real let's let's really go from the beginning. So if I'm over here on Facebook. Am I supposed to see your screen or. Yeah, go ahead and stop sharing your end you should you should see my screen. Okay, so let's say I'm over here on Facebook and I'm just scrolling through scrolling through see what everyone's up to, and then I come across a sponsored ad. This guy right here Joel. Okay there's the text. There's the video. There's a learn more button. This video is a four minute and 41 second video. Now what he's doing right now because I know of this guy I know I know this guy knows what he's doing. What he's doing right now is as I sit here and I watch 20 seconds here he has me in a custom audience. Those are people who watch 20 seconds of his Corey's marketing agency video. Like that could be the title of it that's literally the title of his custom audience probably very basic the name of the video and and everyone who's in this audience are people who watched 40 seconds of it. That's crazy powerful because now what's going to happen is he knows that X amount of people watched 50 seconds of it and for me to sit here and watch 50 seconds of anything. That's a long time in social media world. It's a long time. So those are people who sat here you stop their scroll as they're scrolling through their news feed, you happen to stop it. And they stopped they stopped and they started watching what Kevin was was was doing whether it was a listing whether it was an open house whatever you were filming they sat there and they watched a minute and 15 seconds. Let's just say for example they didn't click. They just kept going but you stop their scroll right you stop their scroll for a good amount of time. You want to put those people in an audience because when you put them in a custom audience you're going to be able to show them your next video, which is what you want to do. I don't want to I don't want to create audiences around people who only watch three seconds. If it's a four minute and 41, 41 second video all create an audience of people who watch at least a minute. Let me ask you a question. I thought about that. And, you know, things I'm trying to do in the near future so if someone watches the video but they don't take action. As far as retargeting is the per person costs different is it yes yes yes good good good question kept heck yeah it is because now Facebook. Let's say for example again. I sat here and I watched two minutes of the video. And he runs another ad, and he retargets everyone in this audience who watched two minutes of his last video. Facebook is looking at looking at that as a warm audience, which is a lower cost per lead or lower cost per click, or lower cost per view. Okay, so yeah, so that's why retargeting is what it's all about retargeting the audiences. That's one type of custom audience. The other type of custom audience and again we'll go into more of this on call three, but the other type of call audience is when people click learn more, and they come over to your landing page. Let's say you were promoting a seller guide, or let's say you were promoting a listing. Let's say you were promoting a listing, you were on video talking about a listing. I click on the ad, I click on learn more, I come over to your page, get instant access to the price and photos of this property. Homes in this market move extremely fast schedule your private showing before the bidding war begins a few bullet points, click that button. Here's what's going to happen. And it happens with anything. As people see your ad they click X amount of people are going to come here and leave. And that person to get that far. You saw my video you click the button you came over here. You just didn't fill out the form for whatever reason you might have been driving babies are screaming in the backseat food is burning on the stove, whatever you're you know you couldn't you couldn't fill it out for whatever reason but you landed there. These are people who are put in a custom audience and we name that audience web page visitors. So now when I go run my next ad, I target them. Because those are people who landed here but haven't thought the form. Now let's say for example, a person comes here. And they fill out the form, they put their name and email, and they come over here to this page. Every page is very specific every page has its own URL. Another custom audience are going to be people who land here. So now as I go set up my next custom audience, I'm going to name this custom audience listing leads. And those are people that now as I go run my next ad, I'm going to exclude that audience from ever seen another ad. Because I already got their information already got their lead if anything I need to be communicating with them via email, I don't need to be spending money targeting them on Facebook anymore, because they're already a lead. I don't want to exclude them from seeing future ads. So your audiences is what it's all about your audiences retargeting your audiences, which, which, which, which is another form of including them in your future targeting, and then also excluding audiences from future targeting as well. This is one page that you'll always want to exclude. You don't want to keep hitting your leads on Facebook, right. They're already leads. So that applies for listing that applies for an open house that applies for a seller guide a buyer guide whatever anyone who goes through your pipe and lands on the destination page, put them in an audience and exclude them from seeing future ads. That's going to make your that that's what also makes your ad budget drastically drop because you're you're no longer targeting people who who don't need to be targeted anymore. So, so go ahead and share your screen so that's that's what I wanted to show you on the audiences are very very important video audiences landing page visitors only audiences, and then, and then people who land on that thank you page audience that you'll always exclude. So go ahead and bookmark this page this is we're going to bookmark this one and we're going to call this one custom audiences. That's what this is going to be custom audiences. Perfect. Okay, cool. Now here's the next one hit that hit those dots again to the left. And now what we're going to do is we're going to click on. Let's go to let's go to events manager there's a couple things in the events manager that we're going to we're going to we're going to bookmark. And one of them is going to be your pixel. So knowing where your pixels at being able to get to your pixel right away because that pixel is going to go on everything on all your pages. That pixel goes on everything so let's go ahead and we're going to set it up and we're going to set this up on our second call so our second call is going to be all pixels, but I want you to bookmark it just so we can get to it quick. Because this is a page you'll always want to get to quick is your pixel. So go to bookmark this one and let's name this one Facebook pixel. Perfect. And so, as you click on that that blue button which will do on our second call. Do you have what are you using for lead capture pages do you do you have anything, any, like do you have a KB core or anything like that. Um, most far as lead capture whatever feels it populate. So, like if I ran it out on Facebook right now whatever forms they have, whatever the dropdowns, then I would select the questions are you trying to buy the next nine days. Okay. Well banker also have a relationship with some third party tiger pistol or something like that I have done ads through them as well. But what I notice is, sometimes it's not successful and yeah, thank you for various reasons so yeah, running the ads organic through my account makes more sense because they charge like $129 for seven days like yeah no man yeah is 714 and then 30 so. Yeah, you're now you're going to know how to do everything yourself like you don't need any third party like that. And so what you've done in the past then is you've ran lead generation ads where you're using Facebook's form. You're using their form and the little questionnaire whatever that's Facebook's lead generation ad form. So what you want to do is you want to get your own you want to have your own landing page type of software, because there's many different pages that you can you can build that you're going to want to build for is like an open house a listing a seller guide whatever you can create different pages and that's what you want to drive people to so as you click on ads and you can you can even put this to the test like as you're in your news feed and do this later on go to your news feed and start clicking on ads. Start clicking on just just to see where it takes you click on learn more see where it takes you even if it's a random ad that doesn't even apply to you like even if it's a relevant and you're not even interested in the damn whatever they're offering. Click on it and see where they take you nine and a half out of 10 people and I don't know where I get the half from but nine and a half out of 10 will take you to a landing page they'll take you off of Facebook to a separate independent webpage. That's a landing page. One person out there will be running ads like you and using Facebook's form. So the biggest difference is the fact that when you use Facebook's form there's just more more things involved because once that once you do capture that lead that lead is now in Facebook. So as you go to your business page you can look at the leads on your on your business page and and those were that's where you capture all the leads. But what you have to do is you now have to export those leads and you're going to have to put them in some type of email auto responder. That's where everyone drops the ball man that's where most drop the ball that's where 99% of people drop the ball is they don't have any follow up game. Because upfront not everyone's going to give you their phone number. So those leads if you're capturing leads to the through the Facebook form, not everyone's going to give you their phone number. They'll all give you their email but not everyone's going to give you their phone number now if it's a listing maybe maybe for sure you'll get phone numbers if it's a listing someone's interested in that property for sure call they want they want to call right back. So, if it's something like that then then maybe you can get phone number successfully but most of the most of the campaigns that you'll run phone numbers are not people are not giving up their phone number right away. So it's the email that we're getting so if I'm getting that email, I need to have an email automation in place because I can't be physically emailing these people every damn day. Like I'm not going to do that, especially if I'm capturing a lot of leads. I need some type of automation. So the reason why I don't use the Facebook lead form is because I then have to go get a software called Zapier, and you got to pay for that it's like 3035 bucks a month for just an inter just it's a third party integration. And all it all it does is it is it, it automatically transfers the lead off of Facebook into your email auto responder. So you need that type of software to take to export that lead or you're going to do it yourself. And so that's why I just don't even go that route I just I just go and get my own landing page software, and then I make sure that it comes with an email auto responder, which which it does and then and then, and then and then that all happens automatically so the moment they click on my ad, they go to my landing page, they enter their name and email that name and email is already in my CRM it's already in my email auto responder, and that leads already getting emails. Like instantly without me doing anything. Mm hmm. Like that's what you need you need a landing page software. You need an email auto responder. And then the third thing that you need for sure because of your business, you need an online calendar. Because we're trying to get people to schedule calls I'm trying to get people on the phone right like like I need to talk to people regarding buying and selling so an online calendar is the most important. We'll get into more of this on our second call because that pixel is what you want to put on all these pages so as we start to build out landing pages that pixel is what goes on it. That's how Facebook starts tracking everything. So let's just we bookmark this we'll get to this on our second call. So what I'll do is I'll send you I'll send you a link to a 14 day trial. Most landing page softwares out there are about 100 bucks a month. So you want to you want to budget for that as well if you're going to be running Facebook ads like if you're going to be running Facebook ads, you need landing page software. But the one that I recommend is the same it's it's 99 bucks a month, but it comes with everything else. So it's my landing pages, it's my email auto responder, and it's my online calendar. All three of those are all in one for the 4999 bucks a month. And so, if you're running ads, you need that. If you're not running ads all the time then maybe you can maybe you won't necessarily need it. But but trust me if you're running ads if you're running ads your caption leads, that's going to pay for itself. Yeah, so so you want to budget for for that and you want to budget for your ads obviously. But we'll get into that on our on our second call. And what I what I highly recommend you do is just is just activate a 14 day trial. I'll send you the link and just set up a 14 day trial but don't do it until until our second call so whenever our second call is maybe that morning. Click on the link and activate it activate a 14 day trial. Okay, just so we could play around with it you can keep it if you want you don't need to but but the good thing as is if you do keep it then we're going to be capturing a ton of leads with it, but you also for sure get all my time for free on teaching you how to use it. So that that's another another good investment man is that that's when I really get into it with you and I teach you everything about that you can schedule the many calls as you want. My whole job is to help you succeed with that software so the company sends me a little kickback. I'll charge you for my time like they'll just they they pay me a little kickback to help you be successful with it. And it's needed for Facebook advertising and that's where the pixel goes the pixel goes on all those pages. So so we bookmark this we'll get back to this later. What we're going to do now is we're going to click on, we're going to click on our hover over the blue triangle to the left. We're going to bookmark another one over here, which is custom conversions. And where the magic is that man it's custom conversions. So as you went in. In fact, you know what. Okay, let's yeah let's bookmark this real quick. And then and then and then let me let me and then we'll come back to it so call this one custom conversions. This right here is where the magic is man when it comes to generating leads. So this is what, again, I'll call it I mean it isn't 10 out of 10 people because, you know, you're the one for example that would use lead generation type of ads. But let's just call it nine nine out of 10, nine out of 10 Facebook advertisers create a custom conversion. And I'll show you what that is. And then they run conversion ads so click on the dots to the top on the top left click on the dots and let's go to the let's go to the ads manager real quick, which is the dashboard. Let's just click on the ads manager, click on the green button. So once we set up a custom conversion which I'll show you what that is. But once we do that, and we're going to do that on our third call so as we go into our custom audiences and as we go into setting up a custom conversion. I don't want you to bookmark it now, but we're going to fill it out on our third call, but click on that green button. This one is this create. Yeah, yeah, click on the create. This is this is where it's all at man. This is where it's all at. So when we set up a custom conversion, we're going to only be running conversion ads. So you're going with lead generation before. Yeah, I was thinking this one. Yeah, yeah, the magic is conversions. You're going to capture more leads than you can handle conversions. But again, the reason why the landing page and the email auto responder is so important because as I capture these leads, I don't want to have to lift a finger. Like I don't want to have to export nothing. I don't want to have to import anything like manually. That's what you would have to do with lead generation. Those leads are inside of Facebook. Now you got to export them and import them into some CRM. I don't, I ain't got the time for that. I don't want to do that. So I'm going to run conversions. I'm going to set everything up automatically, and I'm going to let these leads continue to be dripped on via email automation. And that's where again, that's where everyone drops the ball. They capture the lead, but because they're not getting the phone number right away, they just got maybe an email. You'll try to email that lead. They don't reply. You'll try to email them again. It's like, dude, that's too much physical work. Like we need to automate those emails. And, and, and, and tell them a story via email automation to get people to schedule appointments. So, so it's conversions. That's the one we're going to go with. Here's what a conversion is. Let me, let me share my screen. Again, go ahead and stop share. And let's go back to, let's go back to this page over here, the listing one. Okay, so for example, here, here's, here's the ad, right? Here's the ad again. When it comes to Facebook, man, Facebook is very, very specific, like very specific when it comes to what we're looking to do. Okay. When it comes to what our objective being a real estate agent, our objective is to capture lead bottom line. I need an interested buyer or I need an interested seller. Bottom line, there's really nothing else to it. Like I need a damn lead. That's, that's what I'm shooting for Facebook is a lead, generate me a lead. Okay, so if that's, if that's the goal, here's what's going on. As we run the video ad or the ad image ad, whatever, and I click on learn more, and I come over to this page. That's goal number one. Goal number one is to get them to obviously watch a little bit of it or just a click forget about watching it. Goal number one is to get them to click learn more. They click on learn more they come to our one page. That's our goal. Right. That's our goal. We accomplished our goal. In Facebook, they want to know what's Kevin's ultimate goal. Like what is your ultimate goal? The ultimate goal is to get them to click the button and land over here. Okay, well what is here? Here is here. This specific link right there. So I'm telling Facebook, Hey man, I'm not going to pay you just to get me people here. I'm only willing to pay you Facebook. If you can get me people here. And I'm going to tell you where here is. And so I take this link and I go set up a custom conversion. So when we go and run conversion ads, we're telling Facebook about this page. Now we're going to give Facebook this link over here as well because when they click on learn more Facebook needs to know where they where they're going. So Facebook's going to know about this link as well. But when we run that ad, we're only running it to pay to get people here. That's a conversion. Anyone that lands over here must have filled out the form. Right. Very specific, very specific. So this is a custom conversion. A custom conversion is based on the link that you're trying to get them to the ultimate goal, the destination. And the same thing applies for a calendar. So if I'm running running ads and I'm trying to get people to schedule appointments with me. Let's say I'm shooting for appointments. I need people to schedule a call. Okay. Well, when they come over here, let's say they see my ad, they click on the ad, they come to my calendar. Okay, that's one link. But where's what's the ultimate goal. The ultimate goal is to get them to schedule and go through the process. So here's the deal. They come here, they schedule, they click on next. They're going through my process. They confirm here. And this is the ultimate goal. The ultimate goal is to get people to this page. So the same with appointments. If I'm shooting for appointments, I'm going to set up a custom conversion around this link. I'm going to go and run a conversion ad based on this page. So now I'm telling Facebook where I really need them to get to. That's how I get appointments all damn day is running conversion ads and setting up a custom conversion. So go to share your screen again. And we'll, and that's why the custom conversion and the custom audiences are based around pages. You're going to need some type of landing page software. And again, the one that I have is there's a 14 day trial so we can play around with it for 14 days and really get the hang of it. And then you can, you know, if you really go all in with Facebook ads, you can decide to keep it from there or not. You know, so, but I highly recommend it, man. It's what I built my entire YouTube channel around is talking about that landing page software. It's the best of the best man. And there's, there's great ones out there, but the thing is with most of them is that most of them are 100 bucks just for the landing page. So I click funnels, for example, very, very popular one click funnels in the marketing world, very, very popular, but it's 99 but or it's, it's like, yeah, it's 100 bucks, 97 bucks a month, just for the landing pages. Then I have to go get an email auto responder. Then I have to go get an online calendar. There are two more fees monthly fees. So I don't want three monthly fees. I'd rather just have one and have it come with everything. Okay. And so that's the one that I'll send you a link on but so let's look at the folder real quick. Where's the folder. Let's go back to the folder and let's see what we got bookmarked. Actually, no, not that one, but click on. Yeah, that should have already been bookmarked, but let's click on the folder. Let's go back to your folder, your ads manager, FB folder. I think we got to click on the dots to the right, the top right, click on those dots and let's go look at your folder above those dots above. Yeah, that one. So favorites. I wonder if you can bring your folder up normally you can bring it up to your bookmarks bar, or just maybe see if you could just drag it up to the top. There's ad manager. See if you could just click on it and drag it up. Yeah. Yeah, maybe put it again right there by Zimas or whatever. That way you can get to it quick. That's all. Yeah. Yeah, not the star, but it would be go back here. Yeah. Favorites. Yeah, you wanted to drop it right below the Zimas or something like that. Or unless I mean it's up to you. It's up to you. I mean I just want you to be able to get to it quick. That's all. Just, just, just fine. Okay, so let's let's look at it one more time though. Let's see what we got bookmarked in there. Let's just review that real quick. So let's just go back down to it. So normally you have, you have seven, which will which will bookmark the seventh one will just bookmark it to bookmark it but what we got is we got dashboard we got billing we got custom audiences. We got your pixel. We got the custom conversions and then we got the golden get rid of that that bottom one adds manager to the left, the ads manager dash manage ads dash campaigns. It's not. It looks like there's nothing in there. Well it's to the left it's to the left. You see everything to the left. No, it's there it's just to the left you see it to the left. No, I'm clicking. No, you don't got to click on it. It's already pulled up. It's everything to the left dashboard billing. I see everything to the left. I mean my screen is frozen. I see it now. Okay. Yeah, there you go dashboard billing. So get rid of that bottom one adds manager right click and just delete that one. Yeah, so so we got, yeah just hover over it we got dashboard we got billing custom audiences pixel custom conversions so 12345 and then the one that we're missing is the the ad accounts and the business settings. So let's just let's click on let's click on the dots to the left and the top left. Let's go to let's click on ad accounts. So over here, like, I like I mean I I don't mean to like, I mean I'm not I'm not all that in this at all like I know a lot but I don't know at all like I'm a keeper real like I don't know everything about this damn thing like there's so much more to learn but at the same time I've me myself I invested thousands of dollars in coaches to learn all the stuff so I know a lot I know a lot but every now and then every now and then. You'll have some random freaking thing that happened and you'll have to reach out to Facebook. You're going to always be able to reach out to me like I'm always be here for you like you, you could schedule a call with me whenever you need me for any of this stuff. And it'll help you every way I can but sometimes I'm stuck myself on on what the heck, like, like if an account gets disabled, and they shut down your account for whatever reason, like that's a that's a Facebook issue you got you're going to have to reach out to them like in cases like that. Whenever you reach out to Facebook. The most important number is that at account number that you see right there one one two. That's that's your that's like your ID number that's like your driver's license number in the Facebook world. So if you reach out to them they're going to want to know what is your at at account ID number. So bookmark this page this page is very very important or that number is very very important. Bookmark this I even went the extra mile and I even emailed it to myself. So I have it saved in my email, you know just for just just for another backup, you know, because that's that's that's a very important number call it add I add account ID. Perfect. Add account ID so that's that's it right there. And then the last one will click on is the business settings so click on the left the dots, and let's just go to the business settings. That, that's your business settings for the Kevin. However, everything else is in here as well so so click on like click on for example, do you have an Instagram account. Yeah. Okay, so click on click on pages right there to the left click on pages. Perfect so you got your name all tight up right there that's good click on Instagram accounts. Okay, so you're good. You're good here you're good here so so any ad that's ran on Facebook can be ran on Instagram. And whenever you do do that in the future like you want to run them separately and we'll get into that more on on call number four. But when we run ads, you want to run one specifically only to Instagram, and then one, you know, other ones straight to Facebook, a lot of people try to mix them. You want to you want to separate them and we're going to go into that on call for when we go into multiple ad sets and really how to start targeting our audience will do that on call number four. But what I want you to do here is just click on click on people right at the top and then bookmark it from there. Click on on people right above users there you go. And this is bookmark it from right here let's let's call this one this bookmark this one and let's call this one business settings. There you go business settings. Okay, so now what we just looked at Kev were the only only seven things so let's go click on the dots to the top right. Let's go back to favorites. Let's look at that folder one last time. These are the only seven things man you'll ever ever ever need to click on like all this other stuff to the left. Partners system users like business assets groups apps like all this random stuff man you're not going to ever need like ever we got dashboard we got billing we got custom audiences pixel custom conversions at account and business settings. That is it. There's nothing else know about Facebook. Now as we go into our future calls, we're going to start filling all that in. We're going to start filling in our custom audiences we're going to set up our custom conversion. We're going to take our pixel and put them on all the pages. We're going to go to the dashboard on call number four will go into the dashboard and run some ads. Actually, we run our we run our actual add on call five but but but on call four on call four is when I teach you how to target and teach you how to set up different targeting. It's what it's what they call ad sets on how we run multiple ad sets, which is our targeting. We're going to do all that on call four and then on call five will really go to the dashboard and run a real ad and run it the right way. So, so that's this call kev where we just bookmark, I give you a tutorial on all this stuff and show you the most important things you'll ever need to know. And it's those seven buttons right there. So, on our next call, we got it we got to set up that landing page software. So I'll just email you the link I'll email you link now so you can you can just kind of take a look at it. But I want you to really activate it on the day of our second call that way you fully take advantage of the 14 day trial. Okay, right, like I don't want you to set up now and then we don't talk till Thursday and then boom you know there's already days wasted on the trial. You lost a few days, you know, yeah, yeah, so I want you to take that full fourth day trial. But with that with that system, with that landing page software you got all of my support you got all my time for free. Also the company, and that's to teach you how to use all of it I can give you we can, you know, set as many calls as needed I could teach you everything about that and then I have a ton of funnels that are already done for you. So I have all the listing funnel open house seller guide I have I have so many funnels that are already done for you, where all I got to do is transfer them to your account. So that's another added bonus but then also the company has live Q&A coaching calls every Tuesday and Thursday at 1pm Pacific. But if you can't make them live they send you the recording. So that's where I learned everything I've been on that software for two years now, and I just I just jump on these calls every week and that's how I learned but now I'm teaching people how to do it you know how to use it. But then all and then also we have a Facebook group with like 21,000 people in it that are all on that software. So you can ask a question on Facebook and boom someone will reply you know you'll have like 15 people reply right away. So the support with the landing page software is ridiculous is all I'm saying. Activate all email the email you the link here when we're done and then I'll I'll send you the recording for this video tonight. Okay, so you'll get this recording tonight and then just schedule our next call. When you can man let's let's chat let's let's knock these calls out so you can get these ads going and start making some money. Will you send me a link to make an appointment or how to. Yes, yes, yes, yes, I'll I'll I'll send you that and then I want you to bookmark my calendar as well. I want you to bookmark my calendar maybe throw it in the ads manager folder, you know bookmark my calendar so you'll always be able to you know schedule calls on needed. Okay, cool. All right, Kevin, any any any questions on any of this. I think it was good I like you know step by step you're setting the foundation. Yes, man. Yes. Let's see how many I could cause I can schedule next week to kind of ramp it up and yeah, maybe do something for the end of the year and so let's do it man let's do it. I mean, an hour and a half or so so have a few deals I'm working on but I'm excited about getting this. Yeah, let's do it man. Alright kev have a great weekend man I'll email you everything shortly. Alright boss, you're welcome. Bye bye.