 What is visual storytelling? It's just like our daily communication with others. When you speak to people physically, you combine body gestures and a variety of facial expressions. These combinations can help people feel how genuine and trustworthy you are. And often, they pass more messages than the words you're speaking. Similarly, visual storytelling involves using different visual elements to tell a story. Popular visual elements for storytelling include videos, infographics and data visualizations like pie charts and stat bars. Others have memes, gifs, and even standalone images. How can you improve user engagement with visual storytelling? Use illustrations on your website. Turn long-tailed emails into infographics. Use more visuals on social media. Are you using visuals in your storytelling? For more information, read the full blog post on New Horizons123.com.