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Published on Jan 11, 2016
MarketShare, a Neustar company, is the world’s leading analytics technology provider for major brand marketers. MarketShare is the industry leader in leveraging predictive, state-of-the-art analytics to measure, predict and dramatically improve marketing’s impact on revenue.
Prateem Mandal, technical lead architect at MarketShare, shares how H2O’s predictive analytics helps to boost the impact and results of digital marketing analytics.