 Hello, everyone So my name is Johan brand I'm an entrepreneur as you would call it. I've started several companies and I want to share Something I believe is an extremely important part part of entrepreneurship, which is value-based entrepreneurship the values that drive you to Actually create companies that make meaning Companies that actually grow without you having to do all the jobs Companies that actually grow on the back of society So I entitled this job at this presentation You don't have to own the ocean to sail it and I literally have made that into a hobby of mine. I've taken a sailboat I call it a minimal viable boat. I made it fully electric. It's a zero emission sailboat It's a meeting place for entrepreneurs politicians Scientists who want to actually explore and learn about entrepreneurship, but also about the ocean and The funny thing about sailing is about working with the elements just like entrepreneurship is all about Not going against the current but with the current You can go against the current in terms of what's mainstream, but you have to go with the big wave You have to ride it and I have this quote which I love to quote yourself is something you do and you get the certain stage in life You need a bit of you need a bit of Confidence building so you can't change the wind, but you can learn to sail But the points of this one which I teach people in entrepreneurship, but teach my team I was taught it myself is that there's certain things in life you work with and the wind is one of them and When I built the most successful company I've been part of so far called Kahoo, which I'll talk you about We also saw some something else is that when you sail you sail on the ocean and Lucky for all of us nobody owns the ocean So it's one of those things you don't have to own to utilize to enjoy to build a business on and the internet is very much the same So on the back of this saying that you don't have to own the ocean to sail it You can build a whole ethos around how to build a business and if you think about The modern companies the companies which are now coming not the apples of the world But the companies post-apple the companies who don't make hardware But the companies who are completely in the cloud They don't own the infrastructure that they build their venture on though They hardly own their employees But they build everything on the open free internet very much with analogy of the ocean and If you're a young student now, this might be completely natural for you But if you're in a big big business, you'll be surprised. They think you have to own everything Apple went all the way that they actually started to own the machinery within inside the company manufacturing their phones Great strategy for them, but it means everyone else afterwards have to change their strategy so keep in mind This idea that everything is free and open and you can use it the best way you want we asked ourselves the question, okay So if information is free if you basically can build businesses for the free and open world On the back of the internet. What is the role of education? What's the role of education in that it obviously isn't what it used to be which is about getting information and then some kind of specialistic way to To perform so basically until industrial revolution Education was for the whole mind for the whole body for the whole heart then industrial evolution comes along and we start Specializing you start getting education for specific tasks that we have to perform in satiety as production becomes specific That education system we still have yet We have a world where you basically need lots of skill sets and you need to know how to navigate So you basically are going from a world with a clear goal the A to B the business process the predictive process We are leaving that behind and we're going into a world with fussy goals Not unlike what you do with sailing. We have to tack with the wind To get to where you're gonna get to sometimes you have to do a dear detour The role of education the role of the modern worker is much the same you have to navigate a fussy landscape We don't really know what success looks like But you have this feeling inside that I know what it is when I find it just like an explorer This is the role of education honestly, this is actually a role of businesses is to embrace first in us To learn how to be creative not necessarily creative in the arts type of thing But being creative in the way you go about doing business And we all get told Be yourself be the best version of yourself. I mean the Americans love this right be yourself It's okay. Just be yourself be that guy on the tube, right? And that's okay But it's gone a little bit too far in our society where everything is about the individual where everything is about you and Your attitude to the world is that you forgot that actually when you enter the world and you're gonna start working you start working for our company Company you're gonna start working with other people and if we educate a world where everything is about you and your individual results Your piece of results everything about my grade. How well am I doing and you're not looking at the guy next to you realizing Shit, I'm gonna work with her and what if she gets better grades? Maybe I'll do better and this idea of actually being a company needs to be part of our educational system That's a fussy. That's not a clear education path where it's about me me me me me me me is always about Who's around me? What's the subject? What's going on and you have to navigate this space? This is the same for startups. This is the same the challenges that the big corporates face That's why they fail often when they have to tackle new fields, which is uncertain Our solution was super simple Gets the kids to dance So That literally is a user Experiencing our product now. Why is that user? Dancing in a classroom is because we tapped into something that we all have something that's free and comes with you at birth You do not have to pay to obtain it. It's called play And you share it with the animal kingdom and you share it almost with anything in nature So we built a product on the one thing we all have from birth. We don't have to learn play And we realized that we've taken this immense expense To build buildings equip children with technology pay teachers Train staff Ship them all into one room and then you sit individually and you focus on me me me me me in my grade That's not a good idea. So we thought well whole society has paid for all of this What can we do to make learning awesome and extract value and give value back? Let's get people back to the original thing the fire moment You know that when you're sitting around the fireplace telling stories to each other when you're being seen by the others in The room when you're having an emotional connection with other people That's where we created something called Kahoot, which is a game-based learning platform There really is a homage to the old good old game shows to bus for PlayStation for the quiz for multiple choice We put it into context where where we added was the social element where everyone is interactive and then it looks like then this That's how it's when you're playing with Kahoot. That's how it when you go to school. I Think you agree. That's a bit more fun. Of course. You can't do that all the time But this is what was lacking. It sounds insane But when we looked at the world what's the role of education is to allow kids and adults to understand that play Having fun being expressive is Actually one of the most vital components. That's missing Why we're having stress? Why we're having exam Failure is because we're not dealing with as a challenge so I can overcome it's becoming a mountain That you cannot survive When you have classrooms, which are like these auditoriums you're sitting there and you know you've been there yourself You know that after half an hour you're bored, right? Boom Kahoot comes into the place. You're having fun. You're laughing really what you're doing is This is a chance to have a bit of a flirt with a guy or girl next to you, right? But a funny thing through social interaction You learn by having those moments With someone else which could be around something very serious Science shows you learn I Know it sounds crazy that we figured out this and we weren't the only ones But it was this idea to look at what's going on in classroom was present and what was present wasn't just Technology and teachers and so on it was this natural playing human beings Where first prototype this is literally from Eastbourne in England where our first prototype was put into place With a natural reaction of one of the students was to stand on the desks He felt this game this moment in time. I'm gonna stand on a desk Normally you get shouted down don't do that the teacher you look at her She's smiling because that kid never ever took part in education before that It was always the trouble one and the rest of the class thought That's pretty cool. He's taking part Again if you look at the front of the screen you'll see that That's data. That's performance data displayed for the classroom for the teachers because another part which I think is interesting We're developing all this super advanced Blockchain enabled AI blah blah blah blah the most intelligent thing in the room It's in here when that person gets that data on the big screen with everyone in the room You have emotional data. You have the real data and you can make quick assessments You don't need some fancy adaptive robot at that stage You really just need to give the teacher the chance to make that decision Because you can see each other and this is the thing. That's super interesting As we saw in the world that we're going into that everyone has to become creators, but you can't just create without purpose So if you look at the free open internet there's a lot of BS right it's a lot of things being created and you can excuse that because in the beginning you're creating To actually learn how to create Which is really how you go through a lot a lot of school But over time you have to create for a purpose And one of the big skills for 20 or 21st century and you'll see it here is you have to create value for others So if you're gonna be a good entrepreneur if you're gonna be a good student if you're gonna be a good teacher You have to create things that others can put into system and learn from so in Kahoot The real learning is to get the students motivated to create games for others make challenges so others learn The teacher will then look at you going you really know your subject because you just created the game that taught that student over there Whatever we had to learn and that's really when you become a leader and you get respected in your crowd Just like how we loved Steve Jobs or Jeff Bezos or whatever, you know We respect those who create that enable our lives and that starts the school and we need to learn This behavior at school that really creating value for others is how I am going to become a valuable part of society And I think it's funny That we have a society where really education is about repetition Blurting back what you had just retained instead of actually challenge on the teacher saying I think I can do better than that And then you get shot down So it's not just for young kids. This is 3,000 people above 50 years Learning about the internet playing one massive game of Kahoot just like bingo, right? And a cool thing there is teamed up With young staff of a telecom company who's organizing this so they're really having a moment of all the staff in that business matched up With 3,000 seniors and they're playing a game of Kahoot and the content is historic moments Of the city that it grew up So you are taking back the heritage and you and they are the experts the young people are not and the young people experts on internet and through the interaction for each other The old elderly are learning about the internet and having a meaningful social interaction and young people are probably learning about their city That's kind of how it works and that's what we learned That if you want to build something in our world, you're gonna have to look at a behavioral model Facebook Twitter snapchat, they're all made by people who know psychology how to make us addicted The triggers that make us do things again and again and the level where you know, you know Check your phone without having have a notification. I've turned off notification on my phone I still pick it up and check and see what's going on. That's when I have a behavior that's become intrinsic That's how they own your life. That's why the advertising works Then we thought well, let's do that for better and put a learning model On top of that which is how we learn and then we put in the one that really is the most powerful in our society The gaming model when you take play free open play and put it into a structured format You basically say this is a playground. Here's the point. This is the rules. You accept it Let's go not unlike the classroom except in the classroom The game isn't any fun. It's like you're gonna fail because you know everything below a isn't fine So the idea here was to create the Kahoot model Where you basically make games into something fun? And I think what you should do now is you now listen to me You've been a learner you should then go be a player afterwards research create teach something someone become an expert That was a bit of advertising for Kahoot now This is normal drill bullshit this works so I can show you a graph here with awesome numbers saying that we're on 70 million active users every month We are on our way to 100 million users doing this. Remember these are people Learning in classroom basically those 70 million are like this Solving equations. I know about you, but I don't normally are that anticipating when I'm gonna solve an equation That's fun, and that's when you figure out that you won with someone right? I mean the real thing is not they got it right. It's the shared moment they have together and With that we're able to do over 40% of the US markets Through a free technology built on a free open Internet available freely for the teachers Open standards and open business infrastructure. What's interesting? I come from Norway come from the Nordics CSS that you're using invented there my SQL basically the free open Internet Linux it was invented in the Nordics and we gave it away and the smart Americans and Asians who came along and you made a fortune on top of it Yeah, I still think we're better off But maybe next time we should make some companies on top of that like Spotify, I guess so The last thing I want to leave you guys with is is this When you make your business When you look at yourself You see a gaming for health. You see all these kind of self-help courses and so on it's not really was all about It's about the mind the hand and and and the heart this is actually a Pedagogy developed in the 1700s before net as a revolution where so we have to educate the whole human being We have to educate for the mind We have to educate for the hand, but most of all we have to educate for the heart if you look at governments and how they buy Solutions the bottom part was cut out It was removed. So that's why we don't have solutions Which are emotionally driven. That's why I don't kid you if you look at the perk procurement orders from come from from large corporates and from From governments. I get shocked. There's nothing about emotional part of what we're doing. We have to bring that back in We did that with Kahoot and we see it more and more with the companies. We love Facebook snapchat Twitter Don't fool you, but they are here to make advertising, but they're doing it by designing for your heart the designing for your Going to call it your your not just your reflection of yourself to look better, but actually your desire to be recognized Because everything is an opportunity So you don't have the own own the ocean to sail it you know this if you're an entrepreneur you go out and you see an Opportunity in everything right use everything you see is an opportunity you get so excited about everything that you don't get anything Done right so you have to navigate the fuss in us You have to start focusing But focusing is not just doing one thing like this It's really figuring out what's important and when it's really fussy is only through the heart You'll figure out What's right? So that's the thing about the ocean. It's in here. It's in our body. We know it. We have it We just have to follow our heart and our emotions and every opportunity is possible. Thank you