 We really view the products that we make as the things that you like kind of intimately interact with every day. So whether that's like the products you use in the bathroom or the fragrance that you spray on yourself or the candle that you light next to your bed or the underwear that you slip on, you know, every day, a lot of those moments can be throwaway moments, you know, especially the ones in the bathroom. And I think that we view all of those kind of moments before you put on like your clothes for the day. Or as like, I like to call it your drag for the day, you know, if whether that be like your yoga drag or your business founder drag or whatever it is that those all the moments before that, before you get dressed to like do the roles out in the world that all of those little touch points along the day should be really identity affirming, you know, and so I always joke kind of like no one's as feminine as the body wash and no one's as masculine as old spice, you know, like, like, like a lot of those like the marketing around a lot of the products we use every day are kind of like be more beautiful or be more feminine or be more masculine, you know, and identity is really complex and multifaceted, sometimes contradictory. And I think we view a much more kind of like holistic view of identity and want to make sure that the products, the sense we make are as complex as the identities of, you know, our customers and who we are and the way that like the people we know identify. So we like to use a word at Boy Smiles called gender full rather than genderless, where everybody's kind of like gender and identity is more than one thing. So it's really about like walking away from binary ideas of identity and rather be genderless, which is like neither male or female or straight or gay or anything or fluid. It's nothing, you know, we really like to view gender full as like we're all kind of like a bountiful source of like an identity spectrum and that the products that you use should bring fullness to your identity versus kind of like making your identity neutral. It's something we believe in like quite passionately. I also use this metaphor. It's like one day when we when we make toothpaste, you know, I want to make a toothpaste. It's like pink peppercorn and rose, you know, because that's like the complexity of like my identity and like brushing your teeth could be this like identity affirming moment versus it kind of being like, oh, I need to be fresh and that's what's palatable for everyone or, you know, that's safe or that's why I've been taught to like, you know, my breath to smell like or whatever. So we really like to break the mold when it comes to the products we make in the scent profiles that we make for our candles and make sure that, you know, it represents the beautiful complexity of the people who buy it.