 Traditional medicine is widely used and increasingly relevant in the world today. Yet it has been around for millennia. At a time when we were more in balance with our environment and in harmony with nature, we began looking into its healing powers to cure our aches and pains and discover our own remedies. Our understanding of traditional practices began to grow. Now over 80% of the world's population use traditional medicine. It's also the foundation for many modern medicines and practices. Some 40% of the approved pharmaceutical products in use today come from natural substances like tree barks and plant roots. So why don't national health strategies fully take all this into account? To answer these and other questions, we welcome the World Health Organization's new Global Centre for Traditional Medicine. A bold new vision that starts in Jamnagar, Gujarat in India, but has a truly global reach. A centre to support evidence and data, sustainability and innovation. Bringing together the latest knowledge and technology to advance our understanding of methods already in use by billions of people. Catalyzing ancient wisdom and modern science has never been more needed as we strive towards our global health objectives to keep the world healthy and safe, to serve those in the most vulnerable situations and promote good health and well-being for everyone. Let's take a bold new look at this most ancient and most modern practice. Welcome to WHO's Global Centre for Traditional Medicine.