 All right, so ladies and gentlemen, welcome back. Apologies on the technical issue of Ms. Sabrina. We'd request you to please continue from where you left. Thank you once again. Not at all a problem. So I was near the tail end of the presentation and essentially I know that I've thrown a lot at you as it relates to customer data platforms and the strategies needed to integrate them. But all those things aside as you wanna consider this or whether you're currently using CDPs. Here are some questions to consider on how you can further create this unified intuitive customer experience. One, what would a personalized experience feel like for your customer? So certainly we know as marketers it's really important for us to put ourselves in the seat of our customer and we know that they wanna be loved. So in what ways can we demonstrate that? What would that feel like from the brand? What do I need to know about them or need to know to create this experience? So perhaps a little bit more market research might be needed for you to be able to answer that question. Do I have the right data either like insights or a channel or behavioral data to deliver on this? What technology do I have in place today and what do I need? So we can always start with