 We want to get into topic number one, and if y'all haven't, you know, you look at the date, we fresh off of Halloween, there's a couple of things that we got to talk about, right? As you know, or if y'all have been watching right, the Halloween theory, right? If your brand is strong enough, you are able to have people dressed up as you on Halloween. So we want to go over a couple of cases, but you'll be surprised at what you see, especially when we get to the second one. It'll be surprises for different reasons on each. So I would just pull up this first one, I'm like, Cory, you know, and kick it off. You want to talk about this? Yeah, man, he's a part of the Ice Bice agenda, bro. We back on Ice Bice. The Ice Bice agenda? The Ice Bice agenda, bro. The Ice Bice agenda. Push him Ice Bice all fall 22? How about all of the last three weeks? A month and a half? What did we say last time? She's been around like two months? About two months. We on two and a half months and now you got Lil Nas X already dressing up as little, as Ice Bice on Halloween now. And what does that mean? Does that mean Ice Bice is super, super connected and she got Andrew, she clout or is it just, does that just mean her movement is moving so well online that you got people like this picking it up? Yeah. Well, I think we got to show the second one first and then I got my thoughts. All right. All right. Let me see where we're going to bring up this second one. We got Lil Nas X. Oh, by the way, you know, you want to see the, you want to see the comparison, then you go right there. And then, yeah, let me pull up the second one right here. So 24k go to himself. Right. Lil Nas X. These are two biggest artists that we've seen doing it. Because I was getting questions asked too about like, yo, do you think this is an influence to campaign? I'm like, I don't see too many big influence to do it. So I don't think it's that I think it's more so a testament to how much attention to Tik Tok that 24k go to Lil Nas X pays attention to because they are two pretty big Tik Tok advocated. You know, the Golden Boy at some point, no pun intended. And Lil Nas X has been like the new Golden Boy Tik Tok prices like last year or whenever he got super active on it. And this is them as regular people. You know, Lil Nas X started there too. Oh, yeah, sure. One of the first two Tik Tok hits. Yeah. Both of them are very, very digitally savvy. They do pay attention to the internet and they love the internet. So I can see it actually being some organic shit. Yeah, same, bro. And especially like the last episode when we talked about how hard she's been pushing the meme culture. And 24k Golden does a lot in the meme culture. So it's very, you know what I'm saying? He's like, what, like 20 to 21? So anybody in that age range pretty much paying attention to meme culture. I think Lil Nas X is maybe like 22, 23. Something like that. Yeah. So they're in their age range was like, oh, but they were probably scrolling these meme pages like the rest of us. And like, oh, I know exactly who I'm about to be this year. Fucking I spy. And that's an easy costume, bro. What color is that? Orange wig or green tank top and some jeans. But that's like a $20 costume right there. Let's see what other pictures. Munch. Munch. See it not. I mean, I think this is. This is legit. Yeah. I think for real a testament just because both of them are so just knowing both of them, everything I've seen from them. They are like watching the internet for real, for real. Yeah. And they are playful like that personality wise. Yeah. Anybody else. I would have definitely thought it was a influencer campaign, but this is the value of it because you legitimately not only show that your brand is that strong. You basically do have an influencer campaign being ran for you when people dress up for you for Halloween. Yeah. Like if they don't know who you are already, then they get the who are you? Bam education. If they do know who you are already, it just makes you feel omnipresence. You're everywhere. You're a party experience of Halloween. Yeah. So like there's nothing like man having your brand so strong, but it doesn't take a lot because I spice is a relatively new artist, right? Yeah. Like just being real. Her image though was so strong. People are like, let me cop that. Yeah. That's all it is. It's not even like she's created the biggest moment of all time or anything you would really necessarily think it would be worthy of, you know, she's Halloween costume worthy. It's just the image has already hit culture that they know you can identify that. That's why I always remember when we first started talking about her, I was talking about that hair. Yeah, the curly hair. That hair make a difference, man. Which is crazy too because like her brand look, at least as of now, it's not anything like super complicated, super complex. Because I think about like, like if you wanted to dress up as like Michael Jackson, you're probably going to do the big hat, the glove, you know what I'm saying? Maybe the nice white. Like you gotta go over the top with the brother. Yeah. They have on a $6 tank top and $8 pair of jeans and a burgundy orange curly wig. And we immediately know who it is, even though it's such a simple dress, you know what I'm saying? I think we tend to think of the costume thing as like very complex dressing. You know, I think of like when we had to talk about Yachty and Yachty had like the red hair, right? These very kind of like out there looks. I'm like, nah, bruh. Something about her image is just apparently so transcendent that you immediately know who it is. Like, man, I can't even look at curly hair. And I think of Ice Spice. And I don't know who was the last curly hair representative that was going that hard. You know what I'm saying? They've been completely erased from my mind at least because of Ice Spice. I don't know. Yeah. Because you know that they've been around. Yeah, exactly. You know that you've been around. People have been wearing curly hair. Just that reminds me of, you know, when Drake popularized YOLO, right? Yeah. And, you know, it felt like a new trending thing. I was watching, there's this show called King of Queens or whatever. Oh yeah. Not of the culture in that way at all. And that show probably stopped new episodes in like 2005 or something. That was a good show. That was a good show. And they said YOLO. And I was like, what? I was like, yo, it's crazy. I know it wasn't like them taking it and putting it because the show is already over. So like a lot of times just taking moments that already existed and being that new person to introduce it. Yeah. It's so strong. A lot of, you know, that's Kanye's great at that. But most times artists think they have to create something so new. Yeah. Right? So she's a testament to that. Before we even leave this conversation about the Halloween costume though. I want you to see it. I'm going to go back a little bit actually. Hello and welcome to episode four of our series, where we try to determine the difference between name brand alcohol and Kirkland. All right. They have this entire series. This band, they're called Never Ending Fall. Shout out to y'all. Kind of a country-ish vibe. Excuse me. Like there's more than that. But that's, you know, I'm still a pretty service level with them so far. But they already. Someone who did them as a Halloween costume. Right. That series became popular that I just showed like them playing with Kirkland. I know they got some, some probably brand sponsorships from Kirkland. I hope so. At this point, I hope so. I hope so. Right. And now, fighting off. Y'all can't read this text fighting off all the men on Halloween with my sexy canik Kirkland costume. Right. So they've made an impact meme culture again, because this, this is meme culture. That's all it is. That's all it is. And let me see. I don't know how frequently they do it. They do it pretty frequently, but they have, they only have 345,000 followers. Yeah. I already got somebody now, you know, again, like I said, I might be a little ignorant. So let me see what their Spotify listenership just to give y'all context on real time, because I don't even know what it is. Honestly. Ending. Come on. There we go. Yeah. 33,000 monthly listeners. That's crazy. 300,000 TikTok followers. And you got people dressing up as you on Halloween, not just because you have so many fans and everybody knows you, but they have that distinct series that stood out. That's all you have to do. Do something distinct and you just have to make that thing click and back. There it is. Yeah. And I think it's cool too, because when we think of the whole like Halloween costume thing, you automatically go to like bigger artists. But I mean, they're probably the smallest artists that I've seen that's having fans do that. Like underground rappers like Ken Carson. There's this dude named like destroy lonely. Like he has some fans, you know what I'm saying? Like dressing up as him for Halloween. So it's really one of those things where like, Hey, like, if you, of course, have an image as big enough that appeals to pop culture, of course, that's what you're going to get the biggest pop. But even in these micro communities, because I guarantee you, she walked down the street and 90% of people probably know who she was. But the 10% that did know, probably lost it. But like, oh, shit, you, you the people. Janet Kirkman, right? Yeah. Exactly. It becomes like this inside joke. It's almost like an inside flex too. Inside of the community. Exactly. It's like, I like them. Why didn't you dress up? Because like they wouldn't. They're surprised that you even thought about it almost like that. So creative because I'm thinking about all these basic costumes and basic people. Now you're this option. So yeah, I get that point. Yeah. I get that point. Yeah. Again, that's inspiration. If you do something creative and you make a mark, you don't even have to have a big fan base. Like, I honestly did not know they only had 33,000. Yeah. I don't think that seriously. Popping for them for too long. Maybe like a two, three months or so. I remember Liam first brought me maybe like two months ago. Shout out to Liam for throwing this on the pot. All right. So transition. I got to play this clip, bro. You sent it sent it over before we get into rollouts. I should have said, you're going to get pretty heavy in the rollouts today. I'm a little bit smarter from these clips. So if you want to be a gym seeker, collect all the gyms. Keep watching. I'll see you in the next clip.