 Hello, and welcome to the Bruce Wagner show. This is episode 501 and today I have with me Diana Acosta Miller visiting from Paris here in New York and She is with a company called trips Europe comm Which rents furnished apartments in Paris short-term and long-term, right? It's correct. Okay. I stole your line But anyway that what we're gonna talk about today though is a search engine optimization SEO many of you may not know what that is, but you want it trust me Search engine optimization is basically getting your business or charity or whatever it is that you're promoting To come up first on Google when people search on Google. All right, which is obviously very very valuable Now I'm not talking about I want to be very clear I'm not talking about the ads people get this confused because when they talk about Advertising on Google that's when you buy ads It's called ad words and those are the sponsored links that appear over on the right-hand side and some a few of them appear Even above the search results sometimes Those are pay ads and we'll talk about those later at the end But what I'm talking about is different what I'm talking about is when someone searches For example, if you are in the hotel business and someone searches hotel You want yours to be the first one that comes up on the results, of course because you're gonna get a lot more business that way and I'm talking about Search results, so we're not talking about money involved and not talking about paid advertising Anybody can have an ad budget and pay for ads and show up on Google and then I mean It's it's strictly a matter of how much you decide to bid for that ad So that's a whole nother thing, but I'm talking about the unpaid Not ads just the actual what we call organic search results that come up Okay, everybody wants this is like the hen that lays the golden egg because you know, of course There's a reason why people are paying. I mean somebody told me target paying a million dollars a day for Well, there's That you know carelessly they are getting results Everybody uses Google and I don't know how many billions of people hits a day They get in searches and so on but everybody uses Google and that's how we find things and the everything is on the internet so Google, you know, there's a reason behind it. All right, so anyway It's very very very valuable for your business your ad or whatever it is You're promoting to come up very high on the search results. Everybody wants this so as a result There's a whole industry that's evolved around it They even they call it SEO search engine optimization and really you know I hate to say it, but there's really only one search engine nowadays and it's Google for now That's the way the things are. I mean Sorry Microsoft and Yahoo, but Google really is you know has the vast majority of the market share and search engine stuff. Well We're not talking about the paid ads. We're just talking about your results coming up first on Google There let me explain a little bit about Google because everybody kind of uses it and they understand if you want to find something you use Google But there's more to Google that meets the eye I say Why Google is God? Google's not God, but it's like I always say, you know Google's not God, but God gets his information from Google the the magic of Google that has created this Multi-billion-dollar industry is really really really simple But I need to explain it to you because you need to understand how Google works in order to put it to use for yourself and Really profit from it. Okay, so here's the basic idea, which I was telling you the other day I was beginning to explain it to you, but for you for our audience. I'll explain basically every website I mean, I'm gonna use I'm gonna simplify it. I'm gonna use real simple Explanations very over, you know highly oversimplified, but this is the basic idea and and also by the way Google's formula they're What do you call it algorithms that they use to determine what comes up first change? It's like a secret It's like the cocoa coffee or the you know seven secret ingredients of Kentucky fried chicken or something like that It's a highly highly guarded secret and it changes Continuously because they're constantly improving it again into why that happens also But the basic idea doesn't change the basic idea still remains the same and That's the billion multi-billion dollar idea that made these two guys, you know some of the richest men in the world All right, here's the basic idea Oversimplified all right explanation Google is A set of machines or robots, okay, they go out there and basically read every website on the entire Internet Every night or whatever it on different varying schedules without getting too detailed Sometimes it's every two weeks. It could be every 20 minutes depends on the website But anyway, basically, let's just say overnight Google robots read every website on the whole entire Internet Okay, now as you know websites contain links. So your website might have a link to my website, okay? now what happens is if pardon me if Your website has a link to my website Google counts that as one vote for my website like a it's almost like a popularity contest The basic idea behind this is if many websites link to my website my website must be important So it's like an importance rating sort of like a popularity rating, but you know more about importance so They scan every website on the internet virtually and they count up all the links Now if you and also if you have like a hundred links on your website to mine It only counts at once because you only get one vote. Okay, so each website which is a dot-com domain I'm talking about dot-com domains by the way It could be dot-com dot net or whatever, but it has to be a top-level domain. So it is you know whatever You know if it is Let's see trips Europe comm slash something something slash something something that doesn't count as a separate domain That's still all trips Europe comm. Okay, so all of trips Europe comm and all of its pages underneath it All the links to my way to get one go one count right so now Then it That's like the basic idea of how it ranks it which website gets the most votes Okay, then it takes that information and it says well if I have Tons of votes then my website is more popular or whatever mine is more important then it's higher in the rankings So the next night when it when it reads every website on the internet My vote counts for and somebody else some other websites vote if you follow so like here's an example if Um You know, whatever if Chelsea market sushi calm has a link to your website You might get one point of popularity vote if CNN comm links has a link to your website. You might get a thousand votes alright So it's a weighted vote now. It's so the more popular the website is that link to you The more important your website is it makes sense in the real world We would say, you know a letter of recommendation from Keeper you one thing or recommendation from Bill Gates is another thing exactly so it's a weighted vote All right, so it makes sense and this is that is that's it That's it. That's the basic idea of how Google works. So the result of that magical idea It's so simple. It's like the best things in the world in the world are so so simple But the magical results of that are if you want to know what's the most important? What's the most popular what's the best of anything you can pretty much type it into Google? It's not just a search engine people think it's just for searching the internet, but it's really magical you can put in Anything you can put in cell phones New York and find the very very best site on the internet about cell phones New York And it's it's based on the reason it's magical is because it's human beings who are creating these links So web people create websites they create website content so if the most people are Who are mentioning that term or have linking to that website? It's the best right now and was Evolved tremendously to the point where it's it really is updated like almost instantly virtually instantly I can post a blog post and it'll show up in Google within 20 minutes. It's crazy how fast this whole process works So that's the basic idea behind Google and you need to understand that before you can If you want to figure out how to get your business first on the search results You need to understand a little bit about the mechanics of how it works behind the scenes. All right now Let's see All right, so this thing this idea of Importance is called page rank so every website has a page rank Google calls it page rank and that is it I think it's it goes on a scale from 0 to 10 or 0 Google comm is something 9.0 or Sure 9.0 or 10.0. Maybe it's the only one that's 10.0 so like that But there's a page rank so obviously it's that's what I was describing the higher your page rank if you get a link To your site from a page from a site that has a 9.0 web Sorry 9.0 page rank That's a really really really valuable way it might be night. I'm just making up numbers I don't know maybe 9,000 times as important as getting a link On a website that has a page rank of one so I have a question Yeah, for example if we get a request for someone that wants to Link up with us. Should I check the ranking of that page? I mean do I click on the link and see where that that is in perspective to like nine eight five Before accepting it Very good question. That is a very good question And I want you to hold that question okay because The answer is if you get an email from somebody who wants to link up with you and trade links with you Don't want to do it under any circumstances whatsoever And I'll so hold that question don't check that off because we're gonna get back to that because that's that's covered later Yeah, you don't want to do that and I will explain that in a minute, but that's a great great question You do want to I mean well come okay, but let's just continue on That's gonna be kind of answered. It'll be made clear here when I get to this next part All right, so that's what page rank is again. We're not talking about paid ads Google ad words That's gonna be a separate thing all together. We're talking about the organic results Now I'm gonna talk about two things that you You don't really want to do There are because everybody wants to be first on Google there's an entire industry created of Consultants, you know basically I what I always say is if I know one thing more than you do I'm the consultant you pay me If you know one thing more than me, you're the consultant, you know if you can lift a bigger dumbbell You're the trainer. Okay, whatever. Anyway, that's how the world works So if I know anything more than you I'm the consultant you pay me and I and I could just be I could be BSing my way You know how you know that happens? Obviously tons and tons and tons of things are going on like that where if you just talk a good talk and you sound like you Know what you're talking about you could pay me That's right, and you don't know if it's like a car mechanic. You don't know if I know anything I've never seen a car before all right, so what happens is there are SEO consultants, and I'm not saying that they are all bad but it but I am saying that there are a lot a lot a lot of SEO scams and Manipulations right so any kind of an SEO scam or manipulation is not going to work Basically, I'm just saying don't do it because it's not going to work. Anyway, you can pay money to do it You can you can read like how to things about how to manipulate the system Which it's kind of is what we're doing but in a different way We're doing it in a legitimate way that is per totally permissible by Google, you know I mean Google has a lot of power Google obviously controls all this but They have to eliminate people who are absolutely trying to you know Automated use automated systems to manipulate it because if they didn't then their results would all be skewed They're Google would have no value they would really destroy the value of Google the whole benefit of it would be gone If just whoever comes up with an automated robot that can manipulate it it would be irrelevant You understand the rankings wouldn't mean anything so They don't allow Manipulations automated manipulations and they that's why that's one of the reasons why their algorithms change all the time All right, so for example Are these things called link farms? Which are simply you know because of course when you figure out how it works the links are what? Wow, why not? Why don't you just set up a thousand? You know computers a thousand websites ten thousand websites that all have links to you You know and it doesn't work that way because first of all well each one only counts for one vote and so on all that But what happens is Google now has formulas to look for that They can spot it. They have really sophisticated Our artificial intelligence really that's going out there meeting those web pages and seeing is this a legitimate website Or is this just a link farm link farm is simply website setup that has nothing but links on it You know simply for the purpose of manipulating Google, right? Well, they they it's easy to spot those a human being can look at it So what they've done is they've studied what they all have in common and they've seen the traits of them And they go okay if it's if it meets these qualifications boom boom boom boom boom it's a link farm What do you think they do they ban that they completely eliminate it from their search index? And the links that they're linking to get banned as well and people are actually paying for this Yeah, people are actually paying the service and you know that so how they pay like they they sell for a certain price They get so many links like you know whatever it's it's absolute insanity You know and it's kind of like everything in life if you try and scam your way to the top You're gonna fall on your face so instead of becoming first on the search engine results You're not going to be on Google at all They could put in your name with your middle name and your birth date in the town You're born in and they won't find you because you know They're not gonna find your business because if your domain name gets banned from Google They can't find you even if they put in the exact name So you don't want that to happen. You obviously don't want to get banned from Google You're trying to do the opposite so don't do that don't don't buy links don't and I Highly recommend you don't do those link exchange programs There's a million link exchange programs you sign up for them and they send they send you emails and they say you know Exchange links with me put a link on your site to my site. Well, they're up to that because obviously that's another manipulation and what's happening is if Your site has nothing to do with the industry that their site is in or if they're linking to so many different things That are not related Google has algorithms for that too. They figure it out It's really not hard to figure out so Don't do it. Don't do it It doesn't really work and it really may get you banned from Google and you don't want that All right, so there are a lot of other what I call SEO scams and manipulations you want to avoid to things that you know these these nitwits will recommend like Repeating keywords like putting keywords in the smallest possible font on some hidden page and having 10,000 copies of the same word over and over and over again, but that might have worked in 1970 But you know they're onto that that'll get your website banned from Google And you'll have to go through a petitioning process to get them to restore Your site to Google and you have to prove that you're it'll have to be reviewed by a human being to verify that you're actually Not doing anything that's you know scammy or spammy or whatever on your website the next thing is Keywords like white on white they put white white background That's automated. It's so easy their computer can easily detect that you're doing that and boom you'll be banned from you know Your website will be banned from Google don't do any of that stuff. All right. The next thing is not something that's bad It's just something that's kind of useless and that Mostly not completely and I'll explain. It's called meta tags M. E. T. A. Tags T. A. G. S. Meta tags. So if your SEO consultant tells you well, here's what I'm gonna do for you By the way, let me tell you a little quick little story a friend of mine Who owns a bed and breakfast? business Wanted help with his you know search engine optimization and all that he He chose not to listen to my advice, which is fine. Totally fine. My advice doesn't come with strings and But he decided that he would rather hire this SEO consultancy in New Jersey and so he paid them $5,000 up front and then $1,500 a month and On top of that was his Google AdWords budget on top of that The only thing they did was they created these meta tags for his website is what they were telling him He was what they told him he was gonna do they were gonna do for him They he created these meta tags for their website and he they increased his Google AdWords budget Well, he got a lot more hits. Of course you did. Yeah. He's paying more money, right? It's like duh. I said, why don't you pay me $1,500 increase your budget and you'll get more hits too You could pay anyone $1,500 and increase your budget if you're gonna increase your AdWords budget Of course, you're gonna get more hits from your AdWords budget, but that's a whole nother story. Those hits are not real It's like it's like traffic. It's like if you had a retail store and You could buy you could hire people to walk into your store and leave That's what it's like. That's exactly what it's like. If you pay $100 and I'll have 20 people walk through your store and leave Walk through your store and leave. Oh my gosh, you could have 10,000 people walk through your store and leave They don't buy a single thing a couple of them shoplift But nobody buys anything and you get the more money you pay the more traffic went through your store Is that what you want? No, no useless hits people who are not even looking for what you're selling Coming to your website. You're buying that you're absolutely wasting your money. Totally wasting your money So some of these this is a search engine optimization consultant Who's all he did was he took his you know He took he wanted access to his AdWords account and he bumped up his budget. I you know a thousand percent Exactly and bought a lot more ads and got a lot more hits and he's like, oh, wow Look at all the hits I'm getting. Oh my gosh. So what exactly are the meta tax? Okay, meta tags. That's the other thing that they use a buzzword that Is simply in the code in the basic HTML code for the website You will see these little HTML codes and they're called meta tags. They're literally just tags that the web browser can read Computers can read but they're invisible on the page. They're not for the reader to read Okay, and they're just to tag the page for automated purposes. All right, so There are two tags that are useful in a well three No, two two tags that are useful and very very important that I want to talk about the rest of them are useless completely useless. They are once again, they're like ancient technology This is how things used to work way back when website when you know HTML was invented the very first search engines use them And they're a meta tags for things such as Have keywords in there and you can put your kids in there Well, Google doesn't use that people think they can manipulate if they have a website that sells You know real estate they think that they can put words in their keywords like sex So when so many people search for sex, they're gonna find my site about real estate It doesn't you know, it goes way over that Google does not use your keywords They make their own Their computer reads your site and their computer will tell you what your site's about Which obviously is an improvement. It makes the whole thing better So Google creates its own keywords based on the content of your site They don't ask you to come up with your own keywords. That's obviously, you know ancient ancient technology So keywords is one example of a meta tag And there's a whole lot of other meta tags too and SEO consultants will tell you that they're doing all this tedious work on creating meta tags for you. It's absolutely useless. There's only two meta tags that important I go to Google and I put in your site Trips And I'm gonna put a space in between it is two different words trips What happens when I Google it Maybe I should support Europe right but either way it comes up. It comes up. All right Wait a minute, let me see what did I do around here? Oh See interesting see when I put in trip space Europe yours doesn't come up. Well, I mean Let me look again Where it doesn't This is the goal. Okay. Yours doesn't come up when I put in trip space Europe. It doesn't come up on the first page Let's look at the second page It should be a different color because we went there earlier It's not on page two Page three You're gonna be a perfect guinea pig because we're gonna get you right at the top of page one By the end of this project, you're gonna be right at the top of page one when I put in trips You're not coming up and that's the title of your company, right? That's not even like So if I knew the name of your company I couldn't find you That's not good. That's not good. Now. I'm gonna do it again I'm gonna put in this without a space because that's their name trips Europe comm with no space It better come up first and there of course it comes up first when you put it in as the actual domain name Of course, it's gonna come up first always. All right, so there's your website now If you can see here, so what I'm gonna do if you take if you go to your own website your own company's website and In your browser you go up to like for example, if you're in Firefox you go to view and then go down to Is it a view or is it where's it edit? Yeah It's a oh there it is sorry See even I can visit anyway in the bottom of the view menu the next to the last one is called page source view page source That's what you want Internet Explorer has a similar button to you can also right click on the page itself and do view page source That's what you want and boom. This is what you get. I don't know you probably can't see that at home But what it is it's the actual HTML that the website is sending to the to the browser This is the computer language basically that the that the browser is sending so at the top of it You'll see you know document type stuff and then you see in brackets html and then in brackets head And then below that meta anything that starts meta. That's a meta tag So these are these are tags and they're called meta tags. They're just like information about the page All right, so These are meta tags up here. It says Meta tag HTTP equivalent content type blah blah blah character set some details about the language It's in and what character sets to use these are for the browser then you got meta name equals description Content equals all right now this is the there's two meta tags that are important You've also got keywords. It's okay to put keywords in and things like that. That's fine, but Just know that Google's really not using them. That's really not important the important There's two important meta tags and they are You know bracket meta space name equals quote description quote space content equals quote And then whatever's in between those quotes now and then the other one is title, which is a slightly different It's not it doesn't start up meta. It's it's bracket title bracket and then whatever the title of your page is Bracket slash title bracket. Okay, so the two meta tags are important our title and Description if you don't know how to do this yourself you can have Any geek who designed your web page or you know any any it's like one of the most basic things that a web page Designer can do if they don't know how to do that. You're not talking to a web page designer by any means But you want to be able to set that I mean you really you know You're any web designer can do this for you or you know a lot of geeks can do it for you, too But the important thing about the title and description is this I'll show you and I'm an alt tab back over here to your page or actually to the Google search results now see this is the Google search results for your page and up here it says Trips Europe comm is a Paris apartment rental company in Europe France and Paris We rent studio one bedroom two bedroom three and more apartments and deluxe dot dot dot dot, okay And that is coming straight from this line So the reason it's important this does not determine the ranking of it on Google But this is what people are when we do get it to come up First hopefully where whenever wherever it comes up on Google. This is what they're gonna read So it has to be something that's gonna it's like a billboard for your company It you know, I don't think you really want it to say studio one bedroom two bedroom through You don't want to waste half of your text, you know in redundant stuff. This is really important This is the grabber so from a marketing standpoint, you want the descript you want the title We'll get we'll get to the title in a minute The title has to be important too But the description has to be something that they read about your company and say that's the one I want Oh, that's gonna fill my need. That's the one I want. All right now That's why the description is important because the description is the description They're gonna see before they ever click exactly and that's gonna make them Make the decision to click on your company. Okay. Now the title The title looks the title is not the title that comes up on here. The title Meta tag is the title that comes up on your actual site up here in the actual title bar At the very top of the browser up. There is this beautiful Paris apartment for Paris vacation rental et cetera et cetera That's the title of the window and if you see here on the title lines where that's getting it beautiful Paris apartment Okay. All right now that Seems a little trivial, but it's not it's the most important SEO tip ever Write this down the title meta tag Must contain the most important keywords people will search for Because Google gives very very very high importance to the title of that page So the title that shows up in the blue or brown or whatever you have to Title of the browser window when you're looking at that web page that title Every like if you make a list of the top ten key words that people were gonna search for like apartment rental studio Whatever all of those words need to be contained in that So when they say Paris studio, you better find the word Paris in here And you better find the word studio there or it's not the best title the title has to be Contained every one of those keywords and it should contain them in order So if you want, you know Paris vacation rental is a phrase that they'll search for they need to be in that or Paris vacation rental And contain all the keywords that are the most important. So the title is absolutely critical. That's real important All right, the title is important because of that The description is important because that's what they're gonna see on Google before they click All right, so but all the other meta tags. They're pretty much absolutely irrelevant Just you know, let the computer generate whatever it generates and they really don't matter Google and in the terms I'm sorry in the sense of from the standpoint of search engine optimization. They don't matter Google ignores them for those purposes All right. Now those are the things that really don't matter Except for the title in the description Here's what matters Okay, this is what makes your site come up first legitimate links L Legitimate links. All right. So these are not SEO spams or manipulations. These are not link farms These are not repeating keywords white on white blah blah blah. No, this is legitimate links How do you get legitimate links? Everybody wants how do you get legitimate links? Okay, and I'll tell you how and besides and it's also it's not just legitimate links. It's like you're trying to get an inhale You need letters of recommendation Okay, you don't really need that many letters of recommendation the truth be the truth be told You don't need that many letters of recommendation. You just need really good headers of recommendation from really important people Okay, so you need legitimate letters of recommendation. You need legit links from the most important sites Okay, how do you do that? Okay? Here's how you do that. Okay. Take notes people. All right. How do you get them? You get them from forums and blogs Etc. All right Now here are the steps you take first make a short list of the best keywords for your business keywords or phrases Okay, so whatever your business is Make the short list of the top 12 let's say the top 12 words or phrases so You know phrase phrases may include vacation rentals if you're in that business Paris apartments Etc. Etc. Etc. But make make a list of 12 words and or phrases. They could be single words, you know like Apartments or whatever or rentals with an S things like that single words and or phrases and prioritize them Put in a number next to each one after you make the list You might they might not have come to your mind and they're in the proper order of which is the most important Like what do you think your customers and here's it by the way? Here's a way to get that list too is ask your customers the actual customers already paid The check cleared they already stayed at your place, you know Call them up and say by the way when you if you were looking for my business and you went to Google What would you type into Google and they'll tell you exactly and that's how you make that list I mean you can make the list from your own the top of your head, but I'm telling you this is a better way You call your customers up who are already paying you and say if you were trying to find my business And you didn't know the name of it. What would you type into Google? Yeah, they remember they probably say I don't remember but so you just say if you were gonna look for another one You know and you didn't know the name of my business. What would you type into Google? I'm gonna go. Well, I guess I would type in You know flat You know, oh my god, that wasn't even on my list and you find out that all your customers are coming in flat All right, there you go. That's it Okay, and then based on the votes of what they tell you that's how you can prioritize them All right, and it's important to prioritize this list and here's why because you're gonna start at the top of the list, right? the first Word that comes up What's the first one that comes to mind for you? What would you just guess? What would be the number one? Okay, furnished apartments, so if it's furnished apartments, let's assume that everybody all your customers They all said well, I would type in furnished apartments. Okay, so if that's your phrase Then here's what you do. It's so simple Step one. Well, this is actually step two because that was step one Step one is to make that short list and and votes from your actual living breathing customers Step two that that's to prioritize them step two is Type in the first one into Google All right, so I'm going to bring up Google here and we're going to type in furnished apartments. Was it Yeah, I think that you need to be specific furnished apartment would be so probably furnished apartments in Paris Paris, okay, so I'm going to do let's assume we're going to assume that most of your customers They did Google Okay, so that was that we let's it's kind of like a cooking show Okay, this is what it looks like when it comes out of the oven. Okay, so what what kind of furnished apartments Paris, okay? So here's step two Google furnished apartments Paris put it in exactly the way they said they would and boom alright now you're gonna Here's your results now as you I don't know if you can see this at home But this part up here is kind of like in a in a beige or whatever Like an egg shell color Here sponsored links ignore those make they're invisible to you These are the ones you pay for these are Google ad words These people paid the most And these people pay the second most and the third most and then they go down this list in order that way Ignore that where that's a whole nother topic will come to later Then you've got this section, which is local business results for furnished apartments to your Paris And these are these are actual businesses that have come up under that under that phrase so Those are your competition really probably yes, okay, and then you look at what below that So you can see those are by a map you see the Google map and then a list of each business Kind of ignore that unless there's something that's not a competitor But like a directory of those that might be when you want to target But anyway, let's start here with the actual search results All right now This is the hem that lays the golden egg. That's your goldmine those top results here Let me scroll it down just a little bit Okay, so starting here Those that's your goldmine all right now what you need to do is You need to study each one of these starting with the first one, okay? You I mean you you don't need to make the list because actually the list is right there But this list is your goldmine. I'm telling you You start with the first one and you visit that what you can do is you can hold down the mouse button I mean sorry hold on the control button the CTRL button in the corner of your keyboard Hold down control and click on the first one And you can actually hold down control and click the second one and the third one the fourth one the fifth one Do five at a time all right, and it opens what that does is that opens them all into tabs next to you So you go to the first tab and now you're looking at the first one, which is you know, that's the I wish it was First one is legit snow. Oh, that's not you But the first tab is the next one. Oh, I'm sorry You're right. I had that open already. Oops. Well, we're visioning what's gonna happen in the future We'll happen. Oh, it will be there. Okay. Sorry. Well, maybe the first one is this one lodges All right now that's the first one and that's the second one and that's the third one and so on and so on Actually, that's part of the same one. So Anyway, you get the idea. There's there's four different. These are the top four. All right, and they're all open All right, so what we do is we start with the first one. This is this is an ongoing project It's gonna take some time week after week. You have to put some time into it But it's gonna be well worth it. All right, you look at the first one and you study the website You study this website till you know it like the back of your hand and here's what you're looking for It's like an Easter egg hunt. Okay, what you're looking for is ways that users can post content now, what's The most common ways users can post content are if the website happens to be a forum, right or a blog Or if it contains a forum or a blog or maybe even links to a former blog If there's a tab if there's somewhere some way people can leave comments or feedback or There's a forum button where they a community button often leads to forums and things like that But you want to study that thing thoroughly because this is the number one site on Google about what it is That you're doing so even if it's your competition. It doesn't matter as long as they allow public comment That's what you have to find. All right, so you find the forums you find the blog you find some way that users can communicate with each other or post things review Hotels whatever any way that users can post content then You look for the real winner if you're that's the hurry ticket winning hurry ticket is if you can find a place Where users can post content where they have one link So you can see it that You know Betty Sue wrote about her stay at in Paris and blah blah blah blah and she posted a link to it could even be to her own You know web page or something any link at all Okay, because that will tell you that users are allowed to post content or comments or whatever and they're allowed to put a link A lot of them won't allow you to put a whole bunch of links because they know they figure that spam but if you can if users are allowed like approved users are allowed to post even One link that's all you need. You just need one link. You need one link to your website Okay now All right now there's then but that's a little bit trickier than then what seems okay It's gonna get a little it's like a peeling way the layers of the end. All right, so We're talking about Even if it's a mess sometimes you can buy a listing it might be a directory of Apartment rental places and you can buy a listing so it doesn't matter if it's paid or unpaid Comments listings anything that you can post yourself and by any means possible And I say if they sell listings and you have to pay for it do it That will be money well spent You know blowing away money on Google ad words if you don't know what you're doing is absolutely Just wait flushing your money down the toilet But buying a paid listing Well, I'll link your site on the first site that comes up on Google now That's a goldmine that will return your money about sometimes over So if it's a directory that comes up first Definitely want to buy a listing on there and look for other ways that you can post like I said forms blogs all that All right, so going back to the Google search results if you find you know if you're really lucky Somewhere on the first page wait remember the first one is the most important one Okay, the second one is the second most important one correct the eighth one don't start at the eighth one right? Because the eighth one is the eighth importance. You've got to start at the top and work your way down Yeah, how did that if you notice the first one it comes up has two has actually first and second yeah, it's indented So yeah, you can the indented ones you see they're both lodges.com is the sub page of it You can just ignore the sub page of it. Okay, just ignore that. It doesn't really count The first one is lodges.com the second again This is a Google search that we just happened to call furnished apartments Paris is what we searched for the first one That really comes up is lodges.com the second one is Paris and home Paris furnished apartment Paris furnished apartments calm and Paris attitude calm and so on and so on so on like that some of these maybe your Competition and some of them may be directories some of them may be you know referral services or whatever but These are the way you market You absolutely if you can get on there and find a place to comment post things and have that especially if it'll allow you Really even but post it even if you don't have even if it doesn't allow you to link on there If it just allows you to be contacted by email, you know, you still might get referrals through that too So it's definitely worth to post it anyway But if they'll allow you to post a link, that's brilliant. Now even if they don't allow you to post a link Out of these will have like a lot of blogs forums will have if you go to your profile There'll be a your profile tab or something you know your profile. There'll be a signature thing like an email signature You can put in your name and be very discreet about this because you don't want to look spammy But you can put in your name and your link so in the signature They might not have links in the content if they do do it only one link though and only your site Of course or else it's useless But if if not or even if they do put it in the signature also put Diana Acosta Miller trips Europe comm nothing else you don't want any ads or you know Nothing that looks spammy just looks like a signature Diana Acosta Miller trips Europe comm That's it be very discreet and professional. I make make sure you put in Http colon slash slash trips Europe comm because a lot of software will automatically convert that into a clickable link Okay, if you do and if you don't put that in before it might not so you want it to be a clickable link for sure All right, and then test it post something and then go back as a reader and see that it works. All right now Repeat repeat repeat you just keep doing that you get out from the first one on Up to the hundredth page. That's that's a project You know you could put in as much time as you have in your spare time You could do a couple hours a week and you will see amazing instant results You should you could have you should have ten times as much business within a week or two You really will and these are not just like AdWords clicks They're just like random people clicking on your site and then clicking off of it These are people who are searching for exactly what you have to offer and based on the search word that came up Customers that they would search for right. This is brilliant. This is absolutely a goldmine. Okay now. There's a couple more things really important Okay, so we're really really really important issues about this when you see the content that other people have posted on these sites You must mimic what they do Okay, and what I mean by that is you must be real Must not be a spammer This whole idea is not original and there are software System that people have set up specifically for this purpose to manipulate Google Like I said it everything everything you could dream of has already been done Don't even try to outsmart Google. Okay, everything you could possibly dream of to manipulate Google has already been done What we're doing is not is is not a legitimate what we're doing is legitimate and I'll explain why This is really important. Be real. Don't be a spammer Don't write comments that sound like ads like a 10-second radio spot. No Answer people's questions if it's a forum or a blog answer the question If you're gonna make a comment about an article on a blog or something and you leave a comment Make a comment about the article make it real make it legitimate. What I always say is Contribute something of value All right Your comment must contribute something of value even if it's asking a good question make it a good question Make it a thoughtful response a thoughtful comment answer somebody's question help somebody Refer them to the right place or whatever, but you must contribute. This is that this is the cost You know there is a cost involved besides just the time If you contribute something of value to the discussion you will never be banned Any system administrator who sees that you are a real person and you're caught you're contributing something of value with your comment They're not gonna think anything of it. They're gonna out because that's the whole purpose of it That's the whole purpose of it as long you're you're not abusing the system if you do that and by doing that You get a legitimate, you know your name and your website link There everybody's fine with that as long as you're contributing something of value if you're not you could be They may very well assume that you're a robot you're an automated system and it's called even have a term for it It's called comment spam. So there's this whole entire industry of comment spam. There's this whole genre of software Designed to defeat comment spam. It's done by robots, but if you write a thoughtful Comment that contributes something of value. They will know you're not a robot and they will never ban you Okay, and you will get the link that you need. Okay now Let me explain why this model by this method works By first explaining This okay You might ask Can I just post links everywhere on the internet and get the same effect, right? No You can't here's the yes and no here's the thing you can certainly post links anywhere on the internet and I recommend that you do as long as they're not you're not spamming no comment span Spam you're absolutely contributing something of value Go crazy post your stuff everywhere every website every forum every blog that you participate in everywhere on the internet Make sure you've got your name and your link and your signature if they don't have a signature Make your own just at the bottom of the comment put your name and Http colon slash slash your website comm on everything you post Twitter absolutely everywhere every form every blog and all that yes definitely do that, but don't spam Always contribute something of value definitely now will you get the same results as what I'm suggesting? No, you won't you'll get results And it's all good and three penny counts, but you're talking about putting pennies in the jar And I'm talking about putting hundreds in the jar. Here's the difference. Here's why okay in order to get these enormous results two things are required Pardon me again the websites that you get links from to have this super power Two things number one they have to be indexed by Google In my oversimplified explanation, I said Google scant reads every website on the internet. It's not true Not every part of every website is read by Google some web website operators are intentionally make it so that parts of their site are not indexed by Google and Some websites are eliminated by Google as I was telling you Google can even ban certain websites So for whatever reason not every website is indexed by Google and not every part of every website Sometimes part of the websites indexed like for example, let's I'm just making this up Okay, but like let's say CNN comm is indexed by Google, but the forums of CNN the comm are not indexed by Google So this is why you won't guess it necessarily get the same results Okay, so not every websites indexed by Google and it must be indexed by Google otherwise What's the point you get a link you get a link posted in a section that Google doesn't read It's not gonna help you All right, the second thing is that the website must have the highest page rank possible if You know if you post it in a forum on your neighborhood, you know, whatever Little league team forum or whatever that's fine You get one vote and it's all good and it doesn't hurt anything But again, that's a penny and we're talking about hundreds So the you want the links to come from website if you're gonna put this, you know You're gonna it's gonna involve time You're gonna put in so many hours a week doing this stuff You want to get the biggest bang for your buck, right? You want to get the hot you don't get paid the highest dollars per hour, right? So don't work for minimum wage if you can if you can get $100 an hour So what you want to do is get links from the highest page rank sites possible now Why does the method I just described work this way because? By definition. All right, these sites are indexed by Google Remember we put in the search for that the that your customers number one Search term by the way when we're done with all of those sites then you go to number two number three and number four So this is an unlimited project There's no end There's no end until you're number one and then you actually even then you can't stop Because if you if you stop somebody else is gonna watch my video here, and they're gonna see They're gonna beat you to it. All right. So You put in a search and we went by what came up first So are the sites that come up on Google indexed by Google? Obviously, yeah, because the fact that they're on Google is Proof for sure. They are indexed by Google. They were read by Google. That's why they came up. Okay, so that's number one number two Well, and actually one more thing about that though Even though the site may come up their forum might not be indexed by Google So you can test that there's ways you can test it You can go into the forum part or the blog part where you're gonna comment Highlight some text not too long. We're like maybe half of a sentence Highlight some unique half of a sentence from the actual comment content and Google that and see if it comes up Then you'll know that that part of the user content is also indexed by Google That's another little sidebar trick. All right Then you know by definition that the that content is indexed by Google, which is absolutely critical Wasting your time. I mean not wasting it, but it's not that great All right, the second thing is the highest page rank Well, obviously we were going by number one the first search term number one first So that is number one page rank the high page rank on the whole entire Internet On Google so that by definition the by doing it this way You're getting your absolute certainty that it is indexed by Google the contents index by Google And especially if you actually highlight the content make sure that the content part of it is indexed by Google And that that website is the highest page rank by definition you solve that so it's not the same as just posting links randomly anywhere This is this is like mega thousand times on steroids Okay, okay, so that is Less than one what questions do you have? But I think they are all I think they're all later in the in the game. I mean, I think that I Mean it makes perfect sense to me what you're saying It totally does I have a lot of work ahead of me tonight You did like the question you about getting an email from one of those link exchange programs Obviously I answer that question for you right don't even participate any kind of link exchange programs. Don't participate even SEO consultants Be very very leery. They better be able to if I'm gonna hire an SEO consultant They better have proof that they have current clients like like at least two or three like 400 companies as current clients or else. I'm sorry Well, they should for sure I mean but that's even that's not enough even their client Their clients definitely but they might anyway because they're fortunate 500 come I Seriously, I mean if I was gonna hire I wouldn't hire a CEO I wouldn't hire a consultancy to do this because I'm telling you how to do it anybody can do it, right? And it from what I've seen I've spoken to a lot of companies and they all say they want like a $5,000 retainer and $1,500 a month and like you said they want you to bump up your Google AdWords budget So you're paying all of this money, you know what I would tell them is this Don't touch my Google AdWords. Okay, you're an SEO consultant has nothing to do with AdWords That's like saying well, I'm gonna need you to spend $10,000 a month on billboards on 95 Like what does that have to do with SEO Google AdWords has nothing to do with SEO? No, because that's those are paid ads remember the paid ads are showing up on the top on the side They're they're buying these for you right and then they're gonna get hits and they're gonna tell you They're gonna get random people traffic in your store random people hitting your website They're not even looking for an apartment, right? But you can buy clicks you can buy hits, but they're random people. They're not even looking for an apartment They're gonna click you're gonna pay First of all you could have done it yourself Secondly, it's not gonna help your sales and thirdly that has nothing to do with getting your rank higher here You're buying ads here is not gonna help this people get it confused. They're completely different things If you're trying to get somebody to improve your your reputation in the newspaper You don't you know, you don't let them sell you billboards on the interstate There's completely different things search engine optimization has nothing to do with buying ads on Google You can do that yours. I mean that's like That's a an an advertising optimization thing That is a separate business and they should not be connected really because they're just confusing you They're intentionally confusing the public to to say that, you know, well, yeah, you increase your your ad budget You're gonna get more hits. Duh, what do I need you for exactly? Anybody could do that All right, I mean there are ways to optimize your Google ad words and all that But you know what don't do that try this first try this first because it costs nothing except your time Absolutely free and I mean if you don't have the time you can you can try if you can learn this yourself You can train an assistant or a staff person to do it It's not rocket science, but make sure they don't get lazy make sure they're contributing something of value in those comments Because if they get labeled as a comment spam, it's gonna hurt you You're gonna get banned and it's gonna defeat your intention And another question for example, sometimes we get requests through our system and it's spam I mean, it's like spam and it's a link to sex or whatever or whatever It's a and it's a request that comes through do we get charged for those or how does how does the spam work? I mean No, just take your time at email spam I'm talking about email spam like we get our system is automated when we get a request It comes through our system and we see it and 99% of the time if we're not on the top of the list It's spam And we do pay for Google ad words. So does that count as a Google ad word? Oh, no with it. Well Google ad words is different different than search engine optimization That's buying these eyes on the right, right? And you're paying if I click that ad this company just paid whatever they bid Okay, I can click this one and that company paid Google whatever they bid right and that's how it works So just by clicking on your website. They don't even have to send you a request, right? Just by clicking on your website. You're paying. Okay. That's why it's really dangerous to average I mean Google ad words is dangerous unless you know what you're doing because you can spend all the money You and your ants your your descendants will ever make in all their lifetimes And Google still won't return your calls, but and you'll get billions of hits on your website that are not customers They're not buying anything won't translate into income. There are ways There are effective ways to use Google ad words obviously and we'll do that on another show Yes, but this is SEO and this is not paid ads. We're talking about. We'll get into that We'll do that too, but this is different This is getting your your free listing to come up first that and that is First of all, it's a lot better than the ad words because people ignore that I know I always ignore that unless there's something that really catches my eye I ignore that stuff. I go for the real results because I know that that's the most important But that's because you're you know, you know technology, but I think the average person. I mean, I don't it depends on where They might not know exactly I might not know that's true. I mean I'm not saying to not use Google ad words It's it's it's it can be a very effective marketing tool But it's a completely different science about how you optimize that very and it's very very very risky You can absolutely very very expensive. Yeah But I do have another one one last question wait for example if you do accept those links from the Person that sent you a link. Let's swap links and you do accept are some of those are at any any time does Does a link link up to spam? I mean can a link be spam? No, well, can it add spam to your technology? The reason I'm asking you this is because our computer programmer We've gone through so many but the one that we're currently working with said that he believes that the links that we have on our Site are linked to spam or there's some kind of spam linked to it. It Well, it could be they could be linking to websites that Invade computers with viruses that are used for spam and so on and so on but not I don't think it's related Directly to you receiving email spam now But I just I wouldn't participate in any link exchanges and any you know any any link exchange offers that I get I just Ignore yeah, I just delete the message just delete it. I don't even reply I don't even decline. I just ignore delete, you know filter it so that it just automatically deletes it in my email I don't look at that so the ones that you would link up with are the ones that are reputable that you know Or for example, I wouldn't look up I would not link up with any any unless it's one of these using this method if it's one of the top 10 on the results here Top 12 top 12, right? I mean those are the ones that I wouldn't link exchange though. It's not a link exchange I'm not linking to them in exchange. I'm just And they're linking to me and I'm not putting links on my site to them If you put a whole bunch of links on your site to other unrelated sites, they could ban your site from Google Okay, you don't want to do that. So don't do link exchange and we're out of time. We're gonna do this again though We're gonna talk about Google AdWords. Thank you so much. Thank you so much for being here Enjoy and send me feedback Bruce at Bruce Wagner comm or just go to Bruce Wagner comm and click on contact me or Bruce Wagner on Twitter follow me and send me your feedback. Give me your ideas Maybe you have a better ideas than I do anyway. Have a great day. Let's see you tomorrow You