 we are going to discuss about qualitative research. So what is the difference between qualitative research and quantitative research? Quantitative research tests the hypothesis, answers how many and what. Qualitative research generates hypothesis, answers why and how. First step, you have to mention the objectives. Second, you need to prepare the interview guide based on your objective. The interview guide consists of a group of questions mainly having how and why. The most common methods for qualitative research are focus group discussion and in-depth interviews. The other methods are social mapping, pen diagram, transect walk, case studies, record review and mere observations. You collect the audio of the conversations which you have done in this focus group discussions and in-depth interviews. All these audio recordings will be converted into data transcripts. And for analysis, we have so many methods of qualitative analysis. The most commonly used method is the free listing and file sorting method where we cut all the pieces of information, put it together, then highlight those information in a different structure. The other methods are Delphi method, nominal group technique process and the grounded theory. There are softwares to help out this analysis, visual anthropec and atlas TA are some of these softwares.