 Hey, J.O.W. Hey, J.O.W. Hey, J.O.W. If I have self-show... I'm Magic. Yeah, I'm Magic. Oh, man. How y'all doing today? I got my verotasia. See, I don't use no do that. I know you used to go do that. No, I actually did. No. We got Tajah in tow. Yes. Tajah in tow. We were just in here talking about names and how I was trying to make sure I didn't mess them up. Mm-hmm. And make sure you're on your toes. What's going on? Nothing. I mean, we're excited to be here. So, thank you. Welcome to the trap. Hey. First of all, thank you for having us. Yeah, it's nice to have you. Look how Marvin Gaye looking at you. She's like having us. You better stop. No, what's up, man? We wanted to invite y'all for our black, excellent spotlight. We know y'all have a lot of nice things going on and things of that nature. So, we wanted to use our platform to invite some black business owners. Hey, look at it. We wanted to tell the world about it. I love that. So, introduce your product and yourselves. So, my name is Toy. Toy. Toy. And I'm one of the co-owners of Four Culture. So, it's basically a vegan nail lacquer that me and my sisters opened. So, it's actually four of us that opened up the vegan nail lacquer. And so, when we say vegan, that doesn't mean you can, you know, eat it. Eat it. Yeah. Not like the... Well, I'm glad you said that because we're living in a time right now where people are using the really blue style they have. And I'm so glad you said don't eat it. Yeah. So, you're not supposed to eat it. You might have to start putting one in later on. I know. I mean, it's not safe. It is. It is. I mean, we had the whole privacy known as all that type of stuff. Yeah. But what vegan basically means is that it's non-toxic. So, that means that it's cruelty-free. It's not testing on animals. Right. So, we wanted to get into, like, a business that promoted clean beauty. Mm-hmm. Being girls and growing up in a house full of girls. We played dress-up, like, all the time. Yeah. All the time. It was always paint your nails, do your hair. We came up, you know, to a product that we wanted to all. Yeah. That we all like to come up with together. And we just noticed, like, in industry, there wasn't a lot of clean beauty products, meaning that, you know, most products had more toxins that were banned in other countries. Right. So, we were wondering, like, if they're banned in other countries, like, why are we so far behind? So, we wanted to develop something that was safer, cleaner, especially for black women. Because we are fed more synthetic chemicals in our products than most people. Mm-hmm. Who brought it to the table to be, like, we're spending too much money on fake nail products. Or, like, what is the idea, like, spark from? It's a two-fold. Because I'm sure y'all, like, y'all grew up in the house with a lot of women, so. Yeah. Yeah. I mean, I just remember us sitting at the table one day and we were just, like, well, for one, one of our big goals is to open up our own black nail salon. Yeah. Where we stay at in, you know, South Florida, where we are from, there weren't that there aren't that many, you know, black-owned nail salons. Now, Atlanta is a different story. Mm-hmm. You know, it's a black maker, but we wanted to be represented, and so we were just saying, I think, did we come home? I think first we just, like, no, I think we came home with, like, we just want to make more money. I think that was interesting. I think we just wanted, we wanted to find a business to make, and that we were passionate about. But, you know, we just didn't want to, like, come out with anything. We wanted to do something we were passionate about. And I think at that time, like, all of our sisters were in some form in the, you know, beauty, health, wellness, and so we tried to, like, come together and say, like, what all four of us would have, like, a common love for? And so we just kind of, like, you know what, we all get our nails done, like, that's one of the things that we just, you know, religiously are into. And so we were, like, okay, so then we started our research and started realizing, like, a lot of big brands were more toxic, and, I mean, there was just, like, a lot of health concerns that most people just don't know about. And so then we kind of were, like, dang, we did come out with this. I would want to come out with a different type of product that put health at the forefront, and not just as I often thought, so. Well, how many pallets would we have? How many pallets? How many pallets? How many pallets or colors do y'all have? We have 17 right now. We have 17. Yeah. Right now. That's what's up. I didn't even realize. What age do girls start painting now? Mmm. I feel like young. We, five, three, like, playing with polish. Yeah. I mean, we took our young niece to a garden and was like, I told her like, five. Probably. Yeah. So this one? So I went acrylic maybe in, like, middle school? I don't know. Yeah. You know, we're in a whole revolution right now, where men are discovering a whole lot of things about women, you know, as far as they beauty secrets and stuff like that. Yeah. You know, as far as with the social media and shit, a lot of shit going on. Well, yeah. I mean, like, even like the buying power like with women that are black women. Yeah. And beauty is like over one trillion dollars. So we spend a lot of money on beauty products. Yeah. That's what I was getting into, like, do y'all do? Yeah. We do. I mean, it's a couple of things we got to work. Like, um, so our bread and butter is our vegan nail lacquer line. Yeah. That's like where we started. And then we kind of moved into, like, press on nail sets. So, like, when COVID hit and all the nail phones were closed, you know, we know how to pivot real quick. And so people on going to nail phones. So then we start working with other black nail tech companies. And then we launched our clean beauty subscription boxes, which is, like, all full-size products of clean beauty, everything around health and wellness. Um, and then from there, I think we brought to lunch some other products, too. Okay. So out of all your colors, what would you say, both of y'all, what's your favorite shade or who you are? I mean, right now I'm being real risky because this is our red tones. Um, yeah, that's me. I'm, like, my exchange. I feel like it depends on the season, you know. So, I mean, I go real bright. Like, we had, like, this Breville Young yellow color that, like, we're in the springtime. But in the fall, like, I kind of tone it down. So, like, my favorite color is now, is it gray? This one here. And this one is called Cuffin Season. We got to get together on some names. Come out with some church lady red. Vox Chevy blue. Oh, I mean, I like that one. Ooh, trap girl green. See, we did a rich aunty but now we need to change it. Rich aunty? Yeah, you know what I'm saying? Oh, okay. Yeah, rich aunty. No, not the cool aunty. She the rich aunty. Yeah. You should have a whole line that's just, like, scammer shade. Oh, my, scammer shade. Ooh, just, like, shades for scammers. I mean, what colors would those be? Oh, money green. Yeah, just for a gold red. Chase David Card blue. Ooh, these are hidden. No, these, I need to write this down. No, those are good. Scammer collection, I like that. Yeah. Some real quick, that could just be a random color. What color is that? Girl, it's just some real quick. Oh, that's name? That's name. I like that, okay. Ooh, there you go. I like that too. We need to collaborate. I just want to do names. No, I, I don't like names. Like, and it's four of us. So it's like, if somebody don't like a name, I'm like, I don't like that name. Go back and forth. Back and forth. Like, what's that process like being in, like, so you got all your sisters involved in this. You know it's so hard to get a group of women to agree on anything. So has there been a back and forth, like, you got a process now? What is it? You know, that's the working process. That's the working process. I mean, I think that, I mean, it's just like, close the zoom call. We got attitude problems, all of us. So have y'all split up the whole, like business, like, you do this, you do this. We had to. I mean, it got to the point sometimes is like, okay, I quit. Like, take me off the L of C. So what's your, what's your specialty as the, you know, like in the, in the role of sisters and then like in the role of the business, like, what's your, I would say I'm more part of it to the business. So I'm like PR, toys, more like, um, social media, design, creativity, social media. And then my other sister, Ty, she's more social media, creative design. And then my other sister, Tiana, she is, finance, accounting, and she's going to make sure all the money right. We can come up like cool idea that she's just pulling out the books like not. It'll make sense. Like, yeah. So have y'all always been like sisters? We are, as sisters, we are very close. Yeah. Like, um, we do everything together really. We were, yeah. So like, we're like best friends. Right. So it'll only make sense to hold. Yeah. Yeah. And we know each other attitudes and we know our strong points. You know what I'm saying? And we can take feedback from each other for the most part. I mean, until it gets in times when we close the computers and stuff like that. So I think like we, we had a boost in business last year, like doing, um, you know, COVID, especially because like we said, the nail salons were closed. A lot of people wanted quick and easy ways to get their nails done just to press them on, press and go. Right. Um, but one of, I think our biggest moments that stood out for us was when we kind of got recognition by Candy, the housewife. Yeah. Um, and that just like sky I love about her. I feel like she, yeah. So genuine. You see them, they show everybody they show everybody the love. She's very genuine. Yeah. We weren't even expecting like for her to even like do that. So she had like a little post or something on Facebook and a couple of our friends tagged us in the post, but it was so many other like, you know, black businesses that were posted under this post. Right. But you know, she reached out to us did a whole like video like for our company. So I think that was you know, we were kind of feeling like defeated a little bit and then that just like happened. And then like we just, it's just like, let's do this. So that was going to be my next question. Like say for instance, somebody may be watching this and they, you know, they at that moment where they like, man fuck it. Like what, the words of encouragement or, you know, lesson would you give them try to stay in there and keep going and keep pushing because everybody need those moments. Affirmation where they can say, for me and I mean, you could probably answer this differently. I think for me, like I'm very big on journaling and writing things. So whenever I feel like something is like not going according to plan, I write down how I want it to go to, you know, to plan. And I literally write it as if it has already happened. And so I would say like, magic type shit. Shit manifester. But I would say, you know, last year, like that's what I did with my business and even my own personal, you know, business that like I have going on as a trainer. I want it to do. And most of all, everything's just started falling in place. But it's when you think it's not going to work, it is going to work. Yeah, yeah. That is real. Once you can take it out your mind and you put it into the physical world, that's the first step. What would you say? And I would say for me, it's more so like, I think when I started the business, I feel like there's like a expectation that everybody's supposed to support you when you start a business. And I think if you get so like tied down and thinking that who don't support you so I think my advice to people is like, hey, focus more on who is supporting you and less about who isn't supporting you because that small amount of support can get your business in front of the right people and that's going to drive so much support your way. So like focusing on the angle and not like in the present moment, I would say that. Because if I stopped in the present moment, I would have stopped a long time ago. You know what I'm saying? Yeah, you never supposed to stop. That's what this whole spotlight is about. You know, people who out there are in an unconventional way. Definitely. So where can they find you or your products and things of that nature? Well, they can go to our website which is www.ivculturewiththek k-u-l-t-u-r-e dot com and then you'll see like a selection of all our newest colors that just dropped as well as some other products that we sell and a little bit about our brand and how we're trying to bring help back to the forefront in the beauty industry. That's what's up. Yeah. I hope all the ladies see it and it's like, yep, it's going vegan with it. I know. Or men, I mean, it's something like that. Yeah. Anybody that like college. I mean, I didn't see all the colors. I just saw like, you know, these I didn't know that y'all had. Yeah. Everybody colors. We need that name, though. I'm not saying that you're not supposed to. I mean, it's a whole lot of dudes who love some nail polish. They have all types of nail polish. So, yeah. Yeah. Yeah. It's for it's for everybody. Every age. Anybody with fingers. If you got fingers. You need a lot of polish. If you got fingers, you can wear it. Yeah. Basically, yeah. And it's just that, you know, it's healthy. I think that's the, you know, big driving point for me. Just because especially like black women, we put so much stuff like on our skin, on our hair. Right. That it, you know, it's a lot of defects. And there's a lot of things that you don't even know that you put in, that's, you know, in a half of these new products. So I think if you want to choose a nail polish, you should go with the healthy route. Like, Yeah. That's something that you need to and do not eat it. No, don't listen. Y'all are listening. You think that you won't have to say this, but after the recent events, I know you're right. We definitely have the stress. Put it on only for your fingers and toes. Somebody said, we should, I mean, what's mean? I'm just saying You can put the same, this same polish on your nails. Yeah, I had the same one. I know that, but I'm saying I'm thinking that you're talking about, like someone asked us that we have like press on toenails. I'm like, that's kind of weird. Yeah. People do press on toenails. I know they do. They do acrylic on their toes. I know. Yeah. You should get into that. Can't do that. The toenail business is at least a piece. On the average, my son, people have 12. Stop. I mean, some of them do though. How long does spinging to polish last? Like, I mean, it depends on like your roughness, like how, you know, active you are, but I would say our polish at least lasts between seven and 10 days. Yeah. Are you saying a bottle? Yeah. Or are you saying like wearing polish? No. How long does the, the polish run in a half for like 15 years? Yeah. The average woman got about 500 of them. Yeah. And it can change. I mean, it varies between like, I would say, safely like five to seven years, I would not hold on to anything. Keep the same polish. Y'all do like custom order. People can hit you and get like their own custom color. Custom color. Which we thought about doing that. Remember, we was going to launch out of color. That can get stressful having that. You know, it's not like the polish, you know. Yeah. People be requesting all kind of crazy stuff. You know. Yeah. They don't know what. Yeah. It's better if you just give it to them. What's some of the craziest request or question people have asked about, you know, your product? Um. Besides the toenail. Besides that, I would say the craziest. I think we had a kid when you have a brand and you start saying it's healthy and stuff and then people come up with cool ideas. Like, I love your brand. It'll be really cool if you had it for a nail biter so that we can eat the polish since it's vegan. It'll be really cool if you had a polish line for the nail biter so when we eat the polish it's not toxic for us. I mean, we get all kind of crazy stuff. Yeah. That would be all. Yeah. No. No. Yeah. I can see it now. Now you can get their nails done. And now you can taste it. Now you can taste it. Yeah. Somebody else is going to make a reaction video. Reaction to the lady eating her nails. Yeah, yeah. They do that on YouTube. But I think we get that at least once a year. Like, are y'all going to make it so it's more eddable so people can. You know, I'm a nail biter. I really love it. You need your nails done. You smart. That's what they both do kind of make sense. Like if they had a thing for people who get nervous, like you can just eat it all. And they'll calm you down. Lemon pepper, that shit will fly in it. Yellow nails that taste like lemon pepper. I mean, I might try those. See, you want some. If it's lemon pepper? Yeah. I mean, what would we call it, though? He just said it. Lemon pepper what? Lemon pepper what? What's that? Lemon pepper what? We got too many finger nail polish ideas. Got to look into that one, yeah. Yeah, yeah. You can actually, it's a lot of things right there. You can have the nail polish for people who try to stop smoking or people who got anxiety and get nervous. They can calm down. Oh my god. I'm just getting into this. You're getting into this. Y'all that brought me into it, I'm in the finger of the polish business. They have a lot of these calories. And I was like, oh, this is 250 calories. Oh, people who need to gain weight. Oh, yeah, it's going to be hard. You know what I'm saying? No. Cannabis infused. Get high from your fingers. I don't know, y'all. It's going to be in the car like this. Try to try it home, man. My hands is high as fuck. Stop. That'll be hard. I mean, that could be. But actually, using it in a lot of beauty products. How often do you paint your nails in a week? Since you got your own line. Yeah. I mean, I wear a press on. So I change my nails every other day. To be like. Yep. And I work out. And these don't like, they literally. How quick can you take them off? Say for instance, somebody was talking shit. Oh, I'm going to take them off immediately like that. They just, yeah, that's not a problem. If somebody wants, I can stop. Yeah, no. Yeah. Because you go get all your stuff. Oh yeah, she got back up. That's what's up. And y'all got on social media and all that. We do. So like, our page is at Ivy Culture with the K-K-U-L-T-U-R-E. Well, there you have it, folks. This has been another black, excellent spotlight. Courtesy of the 85-South Show. Stop biting your nail. This is some of this vegan-nail-pollination. Cannot eat. That you cannot eat. My name is Carlos Miller. This is Taja, and I'm Toy. And we out of here. We'll see y'all. All right.