 The future of the Kenyan music scene, I mean we get to hear this question around so much and for me I think it's really easy to place the blame on the artists to say the artists are really, you know, they're not andorking and those kind of conversations but then when do we really have these kind of conversations? When do we tell artists that you need to pitch your music? When do we tell our artists that you need some assets in order to pitch their music? Who tells our artists that oh there's a new theme in the market? There's YouTube shots in the market, there's Tiktok. When do we get to have such as, you know, these conversations that we're doing now? I mean they're not as many so it's really easy, you know, to rush and place blame on one, you know, let's say, partner in the industry with the artists but then you're not as many as these conversations which I mean I'm really happy to be part of this because it's in this way that we are slowly changing the game. It's in this way that we are revolutionizing. I mean five years from now I'm sure there will be very many breakout artists from this group, you know. And I remember this day that we sat here with them we told them you need to do this if you want to get this. We need to pitch your music. These are the conversations, not online because online everybody is bashing the artists. You're telling the artists, oh you're lazy, you're not producing music but then they're always releasing music, you know. But then I think it's for us, what you're doing, other industry players to have these sit-downs with the artists, tell them please do this, please do this. Also for the artists, please do not be comfortable in Kenya. There is the world out there. You know, that's why you're saying other artists are coming here. Don't be comfortable here. Please go out there. Go to South Africa, go to Nigeria, go to UK. Don't be comfortable in Kenya. Please don't. See collaborations. It's really easy these days to get collaborations. You know, just build your numbers up slowly, slowly this pitching, you know. Processes, marketing yourself, putting ads, putting YouTube shots, you know. More of these things I want to push you outside the international market that's getting more collaborations and, you know, setting up yourself for future music career. That's all I can say. Like I was saying earlier, I think it's great to see increased support within the country of actual Kenyan music and I think that's something that in the next five years we need to be advocating for because as everyone has said Nigeria and artists are coming here to blow this, and African artists are coming here. We have a ripe market, a ripe audience base, but we've always had the issue of Kenyan music being consumed less than all of these other artists and genres of music. So I think that's a very important thing for Kenyans to begin supporting more of our own. If we're an R&B fan, there's a Kenyan R&B artist. If we're a hip-hop fan, there's a Kenyan hip-hop artist. Whatever it is that you're looking for, Kenyan musicians making that music that's just as good. So get behind that. I think that also goes to the various gatekeepers in the industry, whether you're on radio, events promoter, what have you. You know, this narrative that used to be Kenyans don't make good quality music, so that's why we're not playing it, why we're not supporting it. I think that's tired. And I think we're at a base where the music being made by Hongkong artists is good enough to be being broadcasters and is being given the space that is being given to international artists. So I think, you know, charity begins at home. So we have to support the artist at home to build that strong fan base. But I also think for artists just to add on to what Agnes was saying, the importance of continuing to be a learner and really taking time to build and understand your brand as an artist and what it is that you are and what it is that you stand for because that will inform your music and that will inform your strategy at the end of the day. I think we have seen too many cases where artists will just rush to release, rush to post on socials, and there's no story, there's no narrative around them. It's really hard to understand who are you as an artist and that is what draws fans in, that is what draws consumers in. Having a really strong brand and awareness of who you are and what you represent and how you're going to market yourself and taking time to build that strategy. You don't rush. It doesn't matter what everybody else is doing around you. At the end of the day, it's what it is that you want to do and what are your goals, and then building a strategy to get to those goals. So that's what I would add. That's interesting to something. Even US where music is, you know, it's a million dollar or a billion dollar business. So I think we're doing the right things. A lot of things just have to be passed on. Now, from my perspective, I think three things stand out. Legislation, partnerships, collaboration, and technology. Legislation, partnerships, collaborations, and technology. Very big point. So legislation pretty much covers the structures because without that then there will be a lot of challenges around us being able to have the right structures to fuel the music industry. And that means, you know, this conversation has been ongoing for such a long time. So does it mean we are looking at it from the wrong angle or we need to maybe come back together on the table and be able to structure something that makes sense to, you know, the guys who, the lawmakers basically. Or do we approach it differently? Do we come together and say, let's form a committee the way government does and table something? And maybe the lawmakers will be able to listen to whatever we've tabled as representatives for artists. So I don't particularly have the answers when it comes to legislation but I think that's a critical factor in being able to take us in the right direction. Partnerships and collaborations, there are so many silos and it's like there's infighting between Kenyan artists which is, oh, Nafana Gangetown, Nafana R&B. There's no way we can collaborate. Why? Where does it need to be like that? I don't know why people feel as though, well, Kula, Ms. Kula, there's that attitude of we can't collaborate and partner to make things happen. Currently we're trying to see how best we can help some of these digital platforms or streaming platforms like Spotify and Mundo. She said she wants to see me behind the tent. I need to come with someone to protect me but anyway, we're helping them with coming up with different propositions that can be able to attract funds and customers and users to be able to get music at a good price or a subsidized price. So we give you music and then we give you data bundles. So we call that bundling. And we've seen, even with some of the partners, we've done that before with, including Spotify, that uptake goes up because the reality is streaming or data is expensive. How do we make it cheaper for people to be able to? And of course that we've also accelerated growth in the music industry because that means more and more people can be able to access these streaming services. And we've seen platforms, and I think that's the last point which is Spotify, the technology side of it. I mean, Spotify came from the Daniel Eck realising that there's a gap and that's Napster was doing a lot of piracy and because of that he was like, let me figure out how I can make a platform that's legal but can be able to empower artists. And piracy globally has gone down significantly because of platforms like Mundo and platforms like Spotify and platforms like AudioMarket. It has gone down significantly, I think by almost 80%. And so we see how technology is contributing towards fast-tracking the music industry as a whole. And so I think that also needs to be looked at not just as a platform to accelerate the music industry but also in terms of legislation. How do we factor in the technology aspect of it and how do we close those loop holes so that we can be able to help artists and creatives be able to monetise their music or form their content as a whole. I think it's the best time to have this conversation first and foremost but also importantly, I think we need to also be able to say what can we do as artists, what can we do as these platforms, streaming platforms and downloading platforms, what can we do, should we come all together, if maybe going the legislation way is difficult then do artists and platforms sit together and come up with something that's comprehensive but also strong enough to pass the test of time so that other people in the future benefit. And as everyone here has said, there's so much good music. Sometimes when I discover music in some of these platforms I'm at awe at the kind of music that Kenyans are able to produce. So I think in terms of discoverability and being able to just create awareness for that music this is the best time. The talk has come up with the creative exchange where an artist can make money just by clicking a button and uploading their music. Spotify of course is growing day by day. Dundo has been there for some time and they're introducing models like ad supported revenues. That's on the rise. So in terms of being a creator at this point in time it's the best time to be a creator. YouTube has 2.5 million people, yes, a billion actually, sorry, 2.5 billion people and I think up to 10 million people who consume it on a month on month. So there's so much opportunity for artists. I think it's just the way you also grow yourself as a brand look at yourself as a business and be able to say because at the end of the day you're the ones who will fool the music industry you're the ones who provide the content. So without the content then we don't have anything to put on the platforms or for people to listen to. So even artists need to sit down and see how they can collaborate see how they can push forward an agenda as a whole, as a group and we can be able to see some of these changes happening. Personally or even as a brand SafariCom I think has introduced base radio you guys should check it out. Just go to my SafariCom app or type in base radio on Google and what base radio is doing is we are playing 80% local content. So that conversation around legislation that's happening as we're already doing it. It's life even if we go right now. There's music playing and I bet it's Kenyan content. But 80% Kenyan content and then we're exploring ways we can be able to monetize and the artist can be able to benefit from that particular content. And then also again as I said seeing how we can collaborate with guys like Dundo, Spotify and perhaps Audio Mark as well and see how we can make it easier for people to listen to music or purchase music or stream music. So I think for me that's what stands out and I truly believe that this industry is going somewhere. It's just the place where you know it's almost a breaking point where when that tip happens then we are going to see a lot of Kenyan music that is going global and hopefully I get to see Nadia doing a remix with Beyonce or Diana. So it's coming, we just need to believe it. Yeah, thanks.