 If you're struggling to get your leadership to invest in building a brand and creating a brand that's recognizable, they need to see this video. Knowing the name of your brand or your product name is one of the leading indicators that someone is going to purchase your specific product and not actually be flipped to one of your competitors. If you're on Amazon and you look for a Dyson vacuum cleaner, the odds that you're going to buy specifically a Dyson are very, very high versus just looking for a vacuum and then you're up for basically any brand. The same is true for building materials. If your customer or your potential customers know your brand or your product name, they're significantly more likely to buy from you. In fact, 77% of consumers prefer to buy from a brand name that they know. That's why investing in creating a brand that is recognizable, engaging, memorable and resonates with your target audience is incredibly important. But branding isn't something that's going to bring about results and ROI within 24 hours, right? So your leadership needs to know exactly what they're getting in for and what the long-term play and impact of a significant brand investment can do for you.