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Atlas Mark IV belted tire. -- 1970. -- Imperial Oil Esso television commercial.

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Uploaded on Nov 7, 2011

Atlas Mark IV belted tire. -- 1970. -- 60 seconds. -- Colour. -- Television commercial showing a line of cars with Atlas Mark IV tires -- belted on the inside to laugh at rocks, holes, heat; with deep treads on the outside to last up to 40,000 miles. Here at Esso -- one of the action tires. Order commercial from Glenbow Archives (TV-4-44). Contact archives@gonebow.org.

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