 wealth is created by combination of many things, but one of them is catching new trends early. And you were talking about how humans aren't free thinkers. So and what happens is what it really comes down to. It wasn't till recently that a scientist actually came up with this term of risk averse humans are risk averse. That's in our DNA. It's like humans 1000 years ago, if they took too much risk, they fell off a cliff or they didn't have glasses, they didn't have antibiotics, you didn't have all the things we have now. So taking risk was very dangerous. So new trends like Elon Musk caught EV cars when they were kind of doubted that they'd be a real thing or Jeff Bezos build a website in 1994. So all these wealthy people for the most part are catching trends early. And I'm not on the level of a Elon Musk or whatever, but just catching that little YouTube ad. There was no competition.