 So I do things like I set goals with people and I'm like, okay, this week I know that I'm going to Thanksgiving and I want to eat the pie. I want to eat the jelly. I want to eat everything on that table. I'm going to eat it. I already know this. So for the week of coming up to I tell everyone, okay, guys, I'm going to lower my carbs. I'm going to keep my cardio up and I'm going to do this. I'm going to have that day. We're not going to go backwards. And I share with them my weight. I post it. I tell them and then I share with them after the cheat. Often I drop two pounds after the holiday because I dieted going into it. So when they see that these results work, a lot of them copy me. They do it with me and they'll tell me though. Like I said, they write me, they call me, they'll tell me I'm going to try that. I'm going to try that and they all get these great results.