 It's the mat work. Using like cross platform data to for artists to be able to I guess determine one of their marketing strategies are working and then two I guess for being able to identify maybe like other possible opportunities that they didn't see or didn't know about before. So this might be in reference to an article that I wrote recently with our data scientist Josh. So this sort of goes back to the relationship between different metrics. We looked at patterns of early growth essentially for artists and we were just giving a snapshot of different possibilities for trends you might see. So like one was just straight growth across all platforms. Obviously that's a good sign if it's you know healthy solid growth across all platforms that's you're doing something right and you should continue that momentum. There was another one that was the monthly listeners were just through the roof but the followers were not keeping up with that and we looked at why that was and it was someone who had been added to a bunch of like classical concentration playlists because it was really like pleasant piano music. So for him or for that artist maybe their goal isn't to be a touring artist maybe they just want to land on these playlists and get some residual income from that and they are totally succeeding in that regard. But understanding the relationship between how those trend lines how those different metrics how they relate to each other and how they grow together or not grow together will tell you something about either something that has worked for you or something that you should continue to or shoot for I guess. Yeah I thought it was interesting in that because I remember the example of the guy he had about like 1.2 million listeners off a playlist and his growth count didn't didn't really go up. So yeah all right I didn't need to just why maybe that was was it maybe like the wrong selection of playlists that he was in or just I think it's an optimization thing. Yeah I think he's just like he's not it wasn't like an artist profile you know people were just just listening passively to the very pleasant songs which is totally fine you know there's no right way to do music or to grow yourself as a musician really. Some people grow themselves as a brand. Some people grow themselves as like a functional use of their music like to help relax people or whatever. There's no right avenue to go down it's just knowing what your goals are and knowing how to understand your data to achieve those goals. Have you guys noticed if other platforms tend to pay attention to how artists are moving on one platform does that do you see that effect like for instance if a if an artist's song is let's say going viral on Spotify is there usually a correlation between like the apple numbers going up or maybe the search for it going up on YouTube. Have you guys noticed things like that on the back end or is it real or is it because I it feels like a very question now saying it out loud because I've seen isolated incidents where we encounter artists who do crazy on Spotify as long as in hundreds of thousands crossing millions but then their apple monthly listeners aren't necessarily saying but then we've also seen we've had clients for we'll see them get picked up by editorial playlists or major playlists on Spotify and then like days later Apple Music just picked them up on another playlist as well so I'll just wonder if you guys had this have you seen anything in the back end to kind of like correlate with that? I mean short answers no but but it's it's it's because we actually haven't looked I mean I think that's a really cool thing for you to bring up because yeah honestly just we haven't even thought about that. I think it makes sense that the curators at Apple or Spotify or whatever DSP are thinking of they're obviously looking at each other I mean you know Nike and Reebok and Adidas they're always looking at what each other what each other are doing on the shoot like so it just makes sense that they're paying attention to each other and so if someone catches onto a new artist and they're they're is doing well on you know streaming platform A then stream platform B is probably gonna try to get a piece of that because you know if if like the general streaming audience is really digging an artist and they're not onto it yet that's yeah I mean it's just a classic you know no please listen to that person on us with us so that makes sense on kind of like a competitive level but that that feature that Brecker mentioned earlier this playlist journeys things that we have we only do it right now within each DSP so we look at the way Spotify playlists relate to other Spotify playlists and also that with Apple music but we could totally do it from in between streaming platforms yeah it would be a hell of a calculation and it would take a lot of computing power but I think I think it's it's possible yeah I mean that said we came out with the so Jason and I write I mean we have another one in the works but we read these semi-annual reports and the last one we did we looked at the top 30 playlists across four DSPs and we did sort of like a genre artist genre and artist geography distribution and there were some differences in terms of like what genres tend to do better or are added more to the top playlists so there is there are some differences obviously I don't know how dynamic that is in terms of like how often that changes but Amazon you know is known for being really big for country artists yeah um so and like Deezer is I mean what we discovered through our data analysis is like really big for like Latin and Caribbean genres so there is in a more macro sense um you can think about it that way as well like there are platforms that the audiences with certain genres of music do tend to migrate to these platforms a lot more because I mean I was like it seems like rap and pop dominate Spotify but I have noticed the Caribbean music like Afro beats that type of stuff seems to dominate Deezer platform yeah okay okay I mean that's that's what our our analysis suggested that yeah um I don't know that we could we could say like definitively like this audience base is more of this but in terms of what genres were added to the top playlists if you take that as an indication of that okay then yes yeah okay yeah okay it's the mat work