 insight on was the HP buying Vertica acquisition and I asked HP talk to some people off the record talk to HP on the record they had a few comments they wouldn't tell us how much they paid for the acquisition but apparently HP bought Vertica, Bill Rookham mass company for an undisclosed amount of money they did say that it wasn't material from the financial standpoint to report which means they won't tell and it's too low it's not a big number but they're also it speaks volumes about HP HP's analytics strategy is changing their new CEO is on board he's from SAP gets software so this is an interesting gesture from HP and actual purchase because it forces them to execute the enterprise analytics play which really is not about data warehousing it's about in analytics as a platform so information management is a key market for HP this force them to execute HP considers Vertica to be a leading technology enabled real-time business analytics they see the acquisition of 300 customers in real time as a key value and I'll see that's the customer but really it forces HP to sunset their NeoView product and they won't tell us how much they paid for it and the big question I asked was will they be sold through HP channels and they said really no comment there and that they did also did not comment that they would sell an appliance so as you know the in the Oracle market appliances are hot HP to be very hard-pressed not to sell an appliance so that's that and HP is going to be forced to deal with that Dave Vellante research were at Wikibon had some interesting comments I'll read them here Dave felt that the business angle was there's been a run on next-gen database companies HP claims it is number six worldwide in the software space this is woeful and Leo clearly as an agenda to beef up HP software IP the market angle for HP is a critical piece of IP that will allow them to integrate its hardware and compete with Oracle that's ultimately the real tech angle is going after the you know the bundled IP with hardware I think that's going to be something that's going to come from from HP and also Vertica is also pushed databases into VMware and that's going to be also the virtualization place so you know HP is going to have to figure that out and you know that's kind of the enterprise news that we get we're close to on the cloud side is this business analytics but you know the data is a hot market big data and information analytics is one of the hottest topics and we've had on the the Cube and here on Silicon Angle TV click Fox CEO Mark up a jelly talking about data and I don't know if you have you heard a click Fox at all I'm not their company in New York and they basically mine the big data from all these consumer companies like Sprint and the and focus of huge call centers and they basically look for DNA patterns of consumer behavior and can show a customer experience throughout multiple dimensions and then provide that feedback so they're the only company on the web that I've found that are actually mining data analytics and kind of developing with it right versus this big old data warehouse so you know the extraction point for that HP announcements pretty pretty important even though it's kind of boring enterprise kind of stuff is that the data warehouse model which was once this fenced off closed operation now is really prime time for developers and you're seeing the smartest developers actually leveraging the data to do that and I'll say we're a cloud era here the home of Hadoop where the home of big data so that's a big trend and we're watching that pretty closely why no I mean we survey and we mine data from our customer base all the time it gives us so much information about the things that we're doing well the things that we're not doing well and it really guides us I mean we're a very data data hungry company and actually use that a lot in our everyday development and design of our products and in our services I think that I mean understanding customer data is what do you say to the folks out there that that haven't unlocked and the data mining side of it I mean really unlocked and they always say we got data but sometimes it just sits around kind of not really doing anything well I think I think that the people just they do it to kind of make themselves feel like they're maybe on the right path to something instead of actually using it so I would I would urge people to actually to actually use it I mean it's it's it's the best information to get in in real time to understand the things that you need to improve on both in the current products as well as in future products and help you guide it yourself so I mean I think that data is critically important in this day and age