 The idea that you could actually get cancer and go online and do a little bit of research and choose whether to, you know, what kind of, what kind of treatment you want and who to see and what specialist, right? And in spite of all the horror stories about insurance companies, it's amazing what insurance companies will cover. I had back surgery a few years ago. I went, I got nine second opinions because I didn't want the surgery, right? All nine agreed. I needed the surgery. So I had it. Nine second opinions. I never heard from the insurance company saying, no, no, no, that's too many. We won't, we won't cover that. They covered every single one of those visits now.