Stephen Campbell interviews author Michael Anderle about his extraordinary first 90 days as a self-published author.
Michael wrote and published five books in less than 90 days and his monthly sales revenue has increased from $427 in November 2015, to over $10,000 in January 2016.
How did he do it? We discuss that, and more in this episode of The Author Biz.
Interview Time Stamps:
3:08 - Michael's books and his production schedule. 7:45 - Michael comes from the tech world and used the concept of the minimum viable product for his work as an author. 12:40 - Michael shares his original plan (20 books to 50k) and we dig into his sales numbers. 17:52 - Michael begins a Facebook advertising campaign with some exceptional results. 33:40 - Michael's first price promotion. 38:54 - We discuss an interesting cross promotion with a fellow paranormal author.
Michael’s author website: www.kurtherianbooks.com Stephen's website: www.stephenrcampbell.com The Author Biz website: www.theauthorbiz.com