 Hi, everyone. Thanks for joining us today. We're going to give it a minute and just let more of our participants join and get settled. But in the meantime, if you're here, we would love to know your name, what organization you're representing today, and then we will start in about one minute. Great. Thank you for sending those through. I love seeing who you guys are and where you're coming from. So welcome to the Give Local NRV webinar. That's all about strategy today. My name is Sarah. I'm going to be leading you through today's presentation. Just a few quick housekeeping items to note before we get started. I want to let you know that our webinar is going to be recorded. And it'll be put into the toolkit on the Give Local NRV site under the resources tab. And then of course, if you have any questions while we're going through the slides, you can just click the little Q&A button on your screen and you can send those through and we'll get through as many as we can at the end. So again, I'm Sarah. I'm with Mighty Cause. We're the platform provider for Give Local NRV. We also have Jess. We're going to have Laura on and Lindsay joining us today from the Community Foundation of the New River Valley. I'm going to switch the slide. So I'll pass it over to you, Jess, so you can say a few words. Yeah. So good afternoon, everybody. And thank you so much for being here and of course for participating in Give Local NRV. So as I'm looking at the list of participants, I know several of you have been a part of this in the past, but I appreciate you taking the time just to get the refresh today. For those obviously who are new to Give Local this year, this is our online giving platform that we have hosted partnership with Mighty Cause. And we use it year round, but of course we focus most of our energy on the giving day we hold each June. So our ninth annual giving day is coming up on June 22nd. And as you'll hear about today, there are lots of different ways to utilize the platform in order to really make the most of the giving day as well as the early giving period. And we'll talk about that today as well. And I did just want to let folks know we had teased it in some of the communications we sent out that we are back at full staff capacity at the Foundation and super excited about that. So Lindsay Gleason, you see her lovely picture here, is joining our team as assistant director. She officially starts on Monday, so given a little bit of time today to us. And she will be spearheading Give Local going forward. And of course, me and Laura will be continuing to help this year as she gets used to the system and the platform. So all of us in addition to Mighty Cause are good resources for you. So lots of good stuff to go through today. And just like Sarah said, please put your questions in throughout so we can answer those at the end and just give good guidance to make the most out of this year's giving day. I'll turn it back to you, Sarah. Cool. Well, we are super excited to be here with you all for Give Local NRV this year. If you're new to the Mighty Cause platform, just a little bit about who we are. We are a fully functional organization, fundraising suite. Organizations can use every day of the year to raise money for your causes. We've been around since 2006. So a long time we were one of the first platforms to host Giving Days. We're just super excited for the ninth year for Give Local. So here is a look at today's agenda. We're going to go over some of the basics for the Giving Day. We're going to talk through some of the strategies you can use to help make your campaign a success. We're going to also do a Q&A at the end of the presentation. So send those questions over. And this is a lot of content to cover. So we're also going to have the slides available for you. So if you have to jump off a little early, you can come back and see all of the slides, refer back to them in your own time available in the toolkit. All right, so I'm going to actually pass it back to you, Jess, so you can go over some of the basics. Sure. So and I'll just again tell folks to take a look at the nonprofit toolkit on the Give Local NRV page, which is under Resources. And that has the first webinar that we did, the recording and slides, which talk a little bit more about the basics. But as I shared with you, this is our online Giving Platform. This is our ninth year hosting this. And we've held an annual Giving Day just to be able to raise the profile of all the good work that you all do and to make sure that folks know they should be supporting that work with their contributions. So we are still accepting registrations and will through May 25th. So any nonprofit that serves the New River Valley, that's a 501C3 or a unit of government like a school or a library can participate and give local. For those of you who may be physically located outside the region, we just do ask that at least 25% of your programs support New River Valley residents. And that's a question we ask during the registration process. Just looking through the list of names that's joining us today, you guys are here in the NRV and well within that limit. And one of the many features that we like about Mighty Cause is this ability to do early giving. So the Giving Day itself is on June 22nd, and that's when you'll be able to see the leaderboards and how you're faring in comparison to other nonprofits. But prior to the 22nd, any time between June 1st and the end of the day on June 22nd, folks can contribute to your organization, and those contributions will count towards your Giving Day total and towards the grants and prizes that we're going to talk about. So we really encourage you to use that early giving feature because it allows if there's summer travel for folks or folks who just need to be reminded a few more times, it really gives the opportunity to get the message out to folks so that they are giving to you as part of the Giving Day. I think that's all I got, Sarah. Awesome, thank you. Okay, so if you're registered, you're ready to go and you're wondering what you want to do next. First, you are going to want to customize your organization profile. And if you haven't watched our first webinar Getting Started, it's available in the toolkit. That one focused all on the nuts and bolts of just how to navigate the entire kind of mighty cause platform for you. It has a ton of Getting Started info, how to customize just literally everything logo banner, your about section. So I don't want to repeat too much here. So do check that out. But once your page is customized and filled out, you're going to want to start to think about your communication strategies for the Giving Day and just all of the different outlets that are available to you to kind of reach and connect with your donors. So you'll want to start thinking about the goals you have for your organization during Give Local. You'll want to start thinking about securing matching grants to entice some donors. You're going to want to start thinking about how to engage your community and supporters of ambassadors of your organization. Consider peer-to-peer fundraising if you haven't tried that or if you want to kind of expand your peer-to-peer fundraising. So this is just a really great time for you to start thinking, getting creative, and getting excited about your Give Local NRB campaign and how you want to connect with and kind of make your appeal to your donors. So I have a registry organization. I won't go through that, but if you need to do that, you can do that. Let's see. Give Local NRB resources. So just to kind of quickly touch on this, your toolkit has so much available to you. So if you're ever feeling lost or overwhelmed or you don't know kind of what to tackle first, these tools are available to you. Tips, tricks, FAQs, walk-throughs, a ton of support articles might be because we have a huge support article library. So if you're curious, there's a link in the toolkit to that. And this can all kind of help you start to kind of gear your campaign up. So we are going to get into prizes. So Jess, I'm going to pass it back. Sure. So as Sarah said, we're going to spend most of our time today talking about all of the different tools and resources that are available through the Mighty Paws platform to really make the most of the Giving Day. And we try to also incentivize some of those and give you a lot of different opportunities to promote your organization through the grants and prizes that we offer. So these are also now posted to the Give Local NRV website with detailed information about what makes you eligible, etc. So please do take a look at that. For those who've participated last year, these are pretty similar to what we saw last year. So we are going to award funding to the organizations that have raised the most money and we have small, medium and large categories. This is based on your operating budget. So when you register each year for Give Local, we ask you to put in your operating budget. This gives us the opportunity to put a roughly equal number of organizations in each one of these buckets so that we don't have a ton of competition in one category and not another. It's not an exact science, but we will email you and explain to you how we go about making the decision and then, of course, what category you are assigned to. The categories are also in place for most unique donors. So this is unduplicated individuals that are giving to your organization throughout the course of Early Giving and on the Giving Day. And again, there are grants associated with that. Every year we pick two superstars and these are just folks that we feel at the Community Foundation have done a really great job of either using the tools that Money Cause offers, being really creative with your social media campaign. This is a chance for folks at the Foundation, our staff and board, just to recognize folks who, regardless of amount raised or number of individuals, really use the platform to its full extent. New this year is a grant for Early Giving, so we really want to promote the ability to solicit donations beginning June 1st. So this is going to go to the organization that raises the most money during that Early Giving period and Early Giving again June 1st until 12 a.m. on June 22nd. And then a few other things that you have a chance to kind of focus on for your Giving Day strategy. We have these power hour grants and these are focused on the most unique donors during a certain period of time. We've found that some strategies that organizations will use is to target one of these power hours where you really want to use your social media email campaigns to focus folks in a particular time period. And so it might be a way, particularly if you don't have a huge staff to devote to really focus on one thing. We're also going to talk today about the peer-to-peer fundraising functionality of Mighty Cause. And this is where you have the ability to engage your board members or volunteers in creating their own sort of mini fundraising page for your organization. We had several organizations last year that use this tool really successfully as a way for their kind of ambassadors to personalize the ask that they made on behalf of your organization. So we've got a grant to incentivize that. And then we just got some random prizes to you through our golden tickets. And this is if someone makes a contribution during this time period, we'll just kind of randomly select that donation. And then that gives you some additional funding. So there's a lot of opportunities for you to get some additional money in addition to whatever you raise. And we really encourage you to use these to their full extent as ways to motivate your donors. So think about ones you may want to go after. Use the leaderboards that will be on the Giving Day page to encourage your donors to continue to give so that you can move up those leaderboards over time and see where you stand in relation to others. There's just a lot of ways that you can use this to your benefit. A couple other things to note is that, and this is explained in the guidelines online, but your organization cannot get more than one Giving Day grant with the exception of the power hours. So if you can win a power hour and an early giving grant if you want to, but you can't win both most money raised and most unique donors, we want to be able to make this something where a lot of different organizations can utilize those incentive grants and prices. But if you do happen to qualify for more than one, you will always be given the larger grant amount. So just know that we're going to try to give you the largest grant we can as we're awarding the prizes. So I think that that's everything and we can take questions on that later on as well or of course at any time between now and the Giving Day. Awesome. Alrighty, okay so we're going to get into campaign strategy and just some different kind of tools available to you and different ideas as you start to get ready for the Giving Day. So one of the biggest things since Give Local is a 24-hour event, the trick is really making the most of your kind of your day is to sustain your fundraising momentum. And one of the great ways to do that and make sure your campaign is on track is to set what we call mini goals for your organization to help generate just like buzz and build excitement. So you'll want to set your mini goals for kind of like certain hours of the day so you can keep people excited about the goals that you have for your organization and kind of keep working towards top prizes. Like just was saying you'll want to refer to the prizes and the grant opportunities that are available kind of when you're building your mini goals focusing on different hours like different power hours and stuff like that. But you can also when you're setting mini goals kind of start thinking about non-monetary goals for your campaign like if you want to you know secure more unique donors this year or have more peer-to-peer fundraising. If you want to get your board more involved or secure sponsors or try a matching grant out for the first time. So you're going to you want to start to think about all sorts of different types of goals monetary and non-monetary for your organization. But really these mini goals help sustain your momentum. They get people excited about helping you reach your goals. Think about your overall fundraising goal how much you want to raise for the day. How many donors you need to get each hour or section of the day to reach your goal. And then when you're kind of planning your strategy you're going to want to make sure you keep in mind when your donors are most active and kind of adjust your hourly or section goals accordingly. So if you know there are certain times of the day that are going to be pretty slow for you one strategy to kind of boost that time is utilizing a matching grant you can kind of shake things up and get some more momentum on those slower moments. All right you see donations okay so something else you can do to get your campaign rolling is asking for seed donations. So these are pretty much donations from people in your organizations in our circle that pretty much break the ice with your donors. They kind of help get the ball rolling. They're called seed donations because they make your donation number grow. Basically like it doesn't have to be a huge amount it's just something nice five like five ten dollars here you know to see in the bank. People to ask would be board members staff people who are kind of high level leaders at your organization. Volunteers who work with you anyone who is super engaged in your work but really just a little bit to get started so that other donors can see it kind of breaks the ice for people to get we find that to be super helpful. Getting into matching grants so a great strategy for driving your donations on your giving day is securing a matching grant. It's if you're new to matching grants it's basically a large donation your organization can use to bring in other smaller donations by offering it as a match. So for instance if you have someone willing to give you kind of a thousand dollars or if you have a large donor who gives your every year in large amounts you can instead of just having them donate as per usual you can have them ask them if they can use that as a matching grant. So you'll take their thousand dollars and say to your other followers and donors you know between this hour and this hour our donations will be matched by up to a thousand dollars which basically allows them to double their donation. And that's a big incentive for donors you can do a lot within the Mighty Cause matches tool they have the capability to set a cap for matching donations so if someone you know comes up with like you know a large chunk of money it's not going to take away your entire match all at once it can kind of piecemeal it out a little bit so more donors get to celebrate with their matching funds so that's a cool tool. Your matching grant is basically just a large donation in the end so you're going to want to pretty much follow the same process you would when you secure kind of a major gift so we call it prospecting cultivating and asking so consider asking people as prospects for matching grants who are your board members sometimes an individual board number is super happy to provide a matching grant but one thing you'll also want to consider is asking your board to kind of work together to provide the match if your board still has dues to pay or if they want to kind of pull together you can use that money and turn it into one large matching grant. Considering your major gift donors like I said who have given in the past you know these are good prospects it's a fun way for them to also kind of liven up their own donations so instead of writing a check they're knowing that they are helping your organization grow and drive more donations you can also give the donor extra recognition when they're promoting the match so you can give you know put the low like if it's someone who has a company you can put their logo in there so major gift donors who like a little shout out some donors you know your donors better than anyone there are some people who love to be you know shouted out for that they're doing so you can definitely make it fun make it noticed and kind of a proactive way for them to get involved and like a more public way or it can be more private if they're into that too and you know have them work on show their philanthropy for your organization but right now in this stage you're going to want to start making phone calls set up your emails start to kind of cultivate your prospects let them know what you're doing see how warm they are to the idea of providing a matching grant and then kind of in the coming weeks you'll make your ask you'll finish up the details get everything pinned down and just so you know you can also have more than one running at the same time so if you have a ton of great responses for your matches you don't have to feel like you have to pick and choose from those so moving into promoting your matching grant so your matching grant is a wonderful huge marketing opportunity for your day of event so in order to make the most of it you're going to want to promote it the first step is going to your matching grant tool on your give local profile and you're going to want to add it in there there's like I said a ton of marketing tools built into the platform for your matching grant when you do have a matching grant live a little sticker will show on your organization profile showing that you have a live match and it'll get listed also on the give local site for the day of we'll have a little tab so it's it's in your best interest to try to get a matching grant so when you're setting up your match just a note you're going to want to make sure to include match value and page metrics is not checked within the match tool setup tool this allows your match to count towards your leaderboard total once it's met and not double count on your give local campaign if your match sponsors are willing to pay the match online that's great their matching dollars will be included in your leaderboard totals if your match sponsor would rather pay by check that's also great you can enter in the match amount as an offline donation once the system notifies you that the match has been met and then of course once the community foundation of a value proves the offline donation it'll reflect on your leaderboard totals and all this information that I'm saying is available on the site as well so if you have any confusion but just know once your match is closed you can't go back and edit it so you're just going to want to double check that your match is accurate when you're setting it up so as you're promoting your match you'll want to add some information to your story especially if it's a big match promote it on all of your social media channels send out an email to all of your supporters and so on just let everyone know about the match a countdown is also really great it adds urgency so don't feel like you know you're overdoing your emails or your social media blasts kind of you're going to want to let people know like there's an hour left of our match like we have this much available let all your friends know just really urge them to make a donation during that time all righty so we're going to get into donation management and reports this is there's a lot of information here but i'm going to link all of these support articles in the give local tool kit so you can kind of click each one of these and learn more about each one and how to kind of view the reports on your organization profile but the reports section is divided up into five areas so we have your donations report your offline donations your recurring donations a retention donor retention report and also of course your disbursements so kind of to give you a little information about each one your donations and your offline donations so with mighty house donation report you're able to view the info associated with each of your donations made to your organization through the platform at the top of the report you can filter you can search for a particular donation or a set of donations the default display is only the last 30 days so if you're not seeing something you're going to want to change the date the time period if needed additionally you can filter by the campaign type you can sort by donation type this is all of this stuff is just super useful kind of for accounting reconciliation the segment of different types of donors for future appeals but we've really simplified the screen view of your donor data to show you the link with pretty much what we think is the most important information but you can also download a full complete csv file to view all the fees all the address information all the custom questions if you have a custom question and you can download that so recurring donations you also have the ability to manage recurring monthly donors right on mighty cause any recurring donations that have been created or listed in that section you can also just like donations and offline donations like I said you can search by different kind of categories status active canceled search by donor name and all of that um the tension so this section is going to allow you to export your list of unretained donors send individual emails if you want and much more at the top of the retention report you can filter and create kind of a retention report that you need specifically so you can there's a ton of kind of capabilities and all of these also of course disbursements of the disbursement section you can see all of your disbursements to date sent to your organization the status of your disbursement the method of payment for your disbursement so take a minute when you're kind of on your organization profile and kind of click through and just see what all is available to you and like I said all of this will be linked in the toolkit um all right so I am going to touch a little bit on adding offline donations more specifically um so of course one of the most important aspects of your online fundraising is being able to track and manage your donation information so offline donations um are added to pretty much show your fundraising success outside of the mighty cause platform uh gives me a cash or check during the giving period in versus 22nd they're going to count towards your organization's giving day total provided that you enter this gifts into your organization's profile um so in order to add your offline donation you're going to select add offline donation in the top right corner of your as you can see here of the page um and then when you're adding the offline donation you'll just enter pretty much your standard key information your donor's name their email address the source how they gained was a cash check corporate match etc uh and at the top of your offline donation so part you can also search um more specifically a case on the board um one thing to note if you need to make any changes to an offline donation that you already kind of entered you just have to delete the offline donation and you'll just have to kind of copy and create a new one already so we're going to move into activating your ambassadors um so your ambassadors are people who are usually in your organization's inner circle who can help boost your campaign so pretty much those are your like I said your board members your volunteers highly engaged uh staff members and so on and using these ambassadors actually helps you kind of reach out of your list of existing supporters and kind of meet new people meet and engage with new donors new potential donors people that you might not otherwise have access to um so your ambassadors can help you in the simplest ways of sharing a link to your organization page with their social circle have them added to their instagram facebook wherever um they get their social media um and just ask them to donate and help boost your campaign if you have a board member for instance and super well connected this can be a really great boost um and just you know really help them get involved with peer to peer fundraising which we're going to talk a little bit more now um so peer to peer fundraising if you're brand new to it it's a fundraising technique where you basically are asking your supporters to fundraise on behalf of your organization so mighty cause we actually set up super easy peer to peer fundraising kind of functionality um like I said it's a great way to attract new donors um if you want to try peer to peer you would just ask your ambassadors to set up a fundraising page for your organization on mighty cause for give local uh it might sound like a big ask but it's actually super fun uh it's very engaging for your supporters it allows them to really tell their own story about your organization how they came to work with you why your work is super important to them why they care so much um about you know your organization on this big day and it really doesn't distract or draw any attention away from your campaign because all of these peer to peer fundraisers are operating alongside your campaign um reaching out to people that they know personally for donations in most cases these are their friends and colleagues and family um not typical people in your organization that might have access to that you might have access to on a regular basis um so for people like your board volunteers and staff this is a good way for them to get involved without just kind of being asked to give money it's not your standard ask it's it's much more meaningful for some um than making just a donation or sharing a link it really gets you know we really can dig a little deeper into your stewarding process of really building and sustaining relationships with your supporters um and to help things make things really easy for you they you as an organization as an admin for your organization can go in and set up fundraising templates within your account um super easy you just pre-fill some images pre-fill some talking points some facts you can put your logo in there um you know you can get these pretty much all set so the way people are going to go in and do this you'll just send them to your organization profile on give local and right underneath your logo there are two buttons one says donate and one says fundraise you can just tell them to click fundraise and they will open up a peer-to-peer fundraising page um all right so we're gonna move into team fundraising so this is kind of the next step after individual peer-to-peer fundraising so if you get a ton of interest in peer-to-peer or if you've done peer-to-peer before and you want to try something new consider trying out team or event fundraising teams and events are really great for groups of people who want to fundraise together like if you're bored is like hey let's do a team fundraising event um or companies or if you have a large volunteer group and you want to get them on a team teams and events are just a really great great way to get people kind of working together to get them excited this is a really great way to get people excited about the giving day and feel more connected um you can also inspire some friendly competition to keep them motivated uh but basically the difference between teams and events is that event allows individuals and groups of people so individuals and teams to participate while a team fundraiser is a group of the individual fundraising pages kind of working towards a collective goal but the cool thing about using our teams or events products for the giving day is that there's tools built in to make managing it super easy for instance you can create like a template fundraiser like I said uh pre-fill a bunch of stuff make it super easy um and then of course uh it's just a really great option it's you get a lot of people willing to fundraise for you and peer-to-peer and if you kind of like as we're talking about goals for your campaign non-monetary this is just a super great one to kind of start thinking about if you haven't really kind of dipped your toes in the peer-to-peer or team fundraising yet um already email strategy so your email list is going to be one of your most important tools during give local NRV um because emails are just a very direct line to your supporters so unlike social media you don't have to think about an algorithm or what time you're publishing or if who's seeing what when um your emails are going to get right into people's inboxes and typically right into their hands on their phones so you're going to want to take a little bit of time to kind of start to think about your email strategy for the event um in general you want to keep your emails super short simple skimmable uh quick highlights most people read email on their phones like I said so you just want to be able to kind of have them quickly scroll to get to the point uh and also people are much more likely to read your emails if they pertain directly to them so one of our strategies um is to kind of start to segment out your email list which means sorting your donors into different groups so you might have a donor group um you might have a segment in your email where you're like uh these are our donors who give on a regular basis these are our one-time donors these are people who have come to our place um you just our services but haven't donated or these are you know this is our board this are volunteers and so on so you don't need to craft whole entire new emails to each of these groups but you're going to want to tweak small things that you send out in these emails for each of these specific groups um like we're saying people read emails if they pertain to them so by kind of rephrasing and restructuring your language on these emails makes them more personal um for instance if you email your volunteers you're going to want to definitely acknowledge that they already helped your organization uh you wouldn't want to just send an email saying please donate to us you know you want to acknowledge that what they already contribute and then ask them for a gift um and then you don't also want to send a generic email to your full list asking for just a 25 donation 25 dollar donation if you have large major gift donors in there um you'll want to send them something a little different asking you know encouraging them to re-give uh and their large amounts so when you're creating these segments you're going to first want to identify what they are and then kind of figure out how to tailor your specific message to each one um uh yeah so they'll be more likely to read it so pretty much um how you segment depends on the program that you're using most services constate contact mail chimp um they use different tags and it's pretty pretty easy uh to get segments kind of going um and then of course one thing you'll want to pay close attention to is the timing of your emails um I recommend taking the time to pre-schedule as much as you can beforehand so you have plenty of time right now start creating your templates start queuing up emails so that they're ready to go on the day of or even you know early giving emails asking you for whatever you whatever it is whatever your goals are kind of trying to start to get everyone aware you don't want to wait till the date of to make your you know to let everyone know that you're participating and give local um so I don't want to talk too much but if you are looking and you're like we did this last year our email strategy is pretty tight one thing you can do and I recommend people organizations kind of work on this strategy throughout the year you do still have time to do this of course but um and that's what we call ab testing so especially if it's pretty much when you send out two of the same emails um and you change one variable so you're sending one email in two different formats to the same group so you might send an email to your volunteers you have two different emails maybe you're testing a button color um with a donate button or a subject headline and you're using emojis in one but not the other and you're really trying to see which email gets the best response gets the best engagement about the most clicks um and you can take that information and you can apply it to your strategy on you know give local so if you're like oh we sent out you know two ab testing emails to our um our staff and they really responded well to a blue donate button rather than green surprise you know stuff like that um that's stuff that you can really kind of implement and make sure you're getting the best engagement on such a big day like it will go um and then of course your call to actions on your emails should be super clear and action oriented so saying something like give now donate now help us today you don't want to be passive nothing like please consider donating you want it to be strong um confident give now today's the day um already our social media strategy social media is a finicky beast isn't it but for a high stakes kind of day like of local we really recommend staying in your comfort zone so go where your audience is when it comes to your social media strategy uh basically if you've never used tiktok if you're not a big instagram person don't feel like you have to create one all of a sudden if you have followers on facebook or if you have followers on twitter go where they are put your effort into the platform where you're most likely to reach the people and have a large impact um and again a lot of this strategy really comes back to pre-scheduling so i definitely recommend scheduling any post you can ahead of time just to save yourself the headache the trouble the chaos during the actual giving day and the week kind of like leading up to it just take your time get your key content schedule uh most of these social apps facebook um kind of instagram all sorts of there's just a ton of different applications available to you so pre-schedul your content um or save them on your phone you know so you can copy paste on the day of if you don't want to spend money on a creator tool um and then you can spend most of your time live posting on the stuff that really matters on the date of like real time thinking of donors um real time updating on your progress letting them know like hey we had this goal to reach you know a certain number of donors or to to get the most donations during this power hour let them know your real time uh kind of progress um so yeah we also think it's super helpful if you assign someone on your team to social media for the event if you have a trusted volunteer a board member who wants to chip in in some way someone who you trust that can kind of monitor your social media they can quickly respond to comments and engage with different followers um that's super helpful and then if possible we also recommend you know budgeting a tiny amount of money to boost some of your social posts or your tweets if you're uh if you have the capacity and you're able to do that um ten dollars twenty dollars for the day of for an ad or if you want to start promoting that you're participating a couple days before that can really go a long way um and then you can also kind of start thinking about your strategy as well like how to target your ads uh you can target you can choose who you target with those paid ads like people who follow you if you only want that to be your audience or people who care about the cause that you support um but in terms of type of content that does really well on social media it really depends a little bit on the platform but in general photos um especially videos right now do really well so start considering you know doing something out of the box maybe you want to get your toes wet with a little 30 second or a minute live stream on instagram just showing the excitement and the enthusiasm that you all have on the day of the event um but yeah social media that is a that's an exciting one but definitely a lot of work so if you're able to find a volunteer to help you out with it definitely recommend uh okay and so moving on to giving day follow-up we are almost through finally when you're planning your campaign your follow-up is going to be super important to keep in mind um when you're kind of planning your content you'll also want to plan your thank yous to your donors things like a little video from your staff or sharing a photo of your staff um can be really great for this so be sure to talk about the impact of the funds you raised kind of close that loop on your campaign that means if like you're raising for something super specific like a new piece of equipment improvements you're building anything like that you'll want to let them know the update um and just send periodic emails as you continue updating on the progress um also this is a great opportunity to put in place an onboarding plan for new donors because you will likely get some new donors especially if you're using peer-to-peer fundraising um you're going to want to collect email addresses you can create a welcome packet you can send them some snail mail you can have volunteers put together thank you notes there's just a ton of different cool creative ways to kind of thank donors who have given um and then of course at the very end you're going to want to get support for GiveLocal so the GiveLocal NRV team is available to you mighty cause our support team is here for you every day Monday to Friday 9 a.m to 5 p.m eastern on the giving event we'll be here for the entire time um we have a full support library available to you in the non-profit toolkit under the resources tab on the GiveLocal NRV site um if you have any technical questions if you're like one of my donors needs a receipt recent we can help you with that um just literally anything you want you can throw it our way and we're happy to help you out uh all right that was a lot of info so I am impressed that most all of you stuck around so thank you um I'm going to open the floor to any questions I see we have two uh but if there's anything just Laura Lindsay if you all want to say at this time you can do that as well um I can add in and I actually took a look at the the questions I I cheated and looked at the two questions that were asked already so I can answer those um but I did I did uh just want to note for folks that um tomorrow morning for our monthly non-profit listening session we are our have a panel discussion with organizations that have used some of these different tools successfully um in the past and so I just put into the chat the link to register for that it's at 9am and that's going to be a chance to see how some different organizations with different staff and volunteer capacity um last year utilized some of these different strategies to be able to secure a giving day grant so you can because because this is a lot of information today and you think okay well I don't know if I can do that um this will give you a chance to see how it was done by some of your colleagues in the region um and then the the two questions in the chat um related to the the match and offline giving and I think we answered the question already that your match donation can absolutely be an offline gift so a check from a major donor is just fine you will just need to enter that in as an offline gift once your match has been secured for the approval process that we refer to um through mighty causes system the community foundation needs to approve every offline gift that comes in so for any gifts that come in that are below a thousand dollars those are kind of auto approved those happen very very quickly for gifts that are a thousand dollars and above our staff just takes a closer look for the approval of those again this whole process happens very quickly you're going to get your offline gifts approved within the giving day um but just to know the particularly for larger scale gifts please don't enter it in as an offline gift at 1158 p.m. because you have to give us a chance to make sure that we can approve it and it and it shows up on your page the reason we ask for approvals um and and particularly want to see those larger scale contributions is because oftentimes some of these large offline gifts are what make you the winner of a particular grant and so we ask that any offline contribution you receive particularly those ones a thousand dollars and above that you keep documentation of that so have a copy of the check make sure that you know if somebody was going to give stock to your organization that you've got the email that says i am giving this stock for give local NRV because we reserve the right to ask you for proof of that contribution before we will officially name all the grant winners we know that all of you on this call are very honest and would never ever work the system however we want to make sure that you're not taking you know a check that a $10,000 check that you you know feel pretty good is going to come in in December of 2022 and say you know I think I'm just going to make this an offline gift so that I can get this grant we want to make sure that it really is um affiliated with give local um so those will be approved in the system and again just keep that documentation um and all of these rules are outlined on the um on the grants and prizes page of the give local site as well awesome anyone else have questions you can submit those um and then one thing I also want to let all of you know um it's just kind of this is a lot of information so when you're kind of planning your goals like don't get you know overwhelmed kind of pick and choose things that you want to work towards if you want to try to really focus on peer-to-peer fundraising this year um if you want to try to get matches uh if you want to try to focus on getting a stronger kind of email support kind of blast going out um you don't have to do every single one of these suggestions but these are there to kind of help you grow in the ways with your organization that you that are that work best for you um so that's my little tidbit and then of course all of these slides I'm going to upload to the toolkit for you uh so you can kind of comb back through and look at and see what kind of is going to work best for you this year and can I just add in um a couple things Sarah um so in relation to the nonprofit listening session tomorrow morning we do record those sessions and post them to our website um obviously it's always nice to have you there so you are able to ask questions during the session but if you can't attend know that that will be up on the community foundation site and then we will also put a link to that um under the give local nrv non-profit toolkit page and then the other thing I wanted to say is one of these super cool things about mighty cause is if you are a data geek like me you can really um dig into what worked well for you in past years so as we've been using this platform over time we can like at the foundation compare what hour of the day we were getting the most contributions last year um and think about okay what was our strategy how might we want to change our strategy so I would definitely encourage you to look at um the different metrics that are available for your site and on the giving day um you'll be able to see like okay last year you know noon to one was a really good hour for us but two to three wasn't um and think about your strategy in relation to that it's really helpful to have those kind of metrics and they build year over year so you can really make adjustments based on that data yeah that's a good one all righty I don't see any other questions coming through so I want to just say thank you again to everyone for joining us today um thank you to the give look on every team we're super excited for this year I'm going to upload the slides upload the video and just remember you can reach out to our support team support at mightycause.com if you come into you know any type of situation where you need support but thanks again to everyone and just happy fundraising this year thanks Sarah thank you everyone bye